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Author: Michelle Herbison

Author: Michelle Herbison

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Frantelle gets a new fun personality to fight back against private labels
  • Michelle Herbison
  • access_timeSeptember 2, 2015
  • remove_red_eye2588 Views
News
New Cadbury Coco premium dark chocolate targets the luxury market
Michelle Herbison September 1, 2015

Cadbury is joining the recent trend towards premium dark chocolate by entering the space with a new brand, Cadbury Coco. Cadbury Coco is “made with discerning chocolate lovers in mind” as thin, smooth and refined ...

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Four senior industry leaders talk career advice for under-30s
Michelle Herbison September 1, 2015

Be passionate, be persistent, and be open to opportunities were three of the key pieces of career advice to under-30 marketing professionals at last week’s ADMA 30Below Buzz in the Boardroom event. Three senior marketers ...

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Media Monday: Fairfax campaigns, Radio Survey 5, Facebook news, OMA winners
Michelle Herbison August 31, 2015

In Australian media news this week, Fairfax launches campaigns, Southern Cross Austereo and Macquarie Radio Network highlight Survey 5 results, Facebook reaches 1 billion daily users and launches Moments app, and the OMA announced its ...

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