Author: Michelle Herbison
Author: Michelle Herbison
Tourism Australia has partnered with Atlantic Productions to bring legendary documentary presenter David Attenborough to the Great Barrier Reef as part of a renewed push to promote Australia’s aquatic and coastal experiences. Attenborough’s three-part ...
Westfield has found its place in the changing world of retail, as an offline affiliate with an important role to play online. After a bumpy entrance to online retail in which the shopping centre ...
Online experience retailer RedBalloon has announced its new CEO as Nick Baker, former Tourism Australia CMO. Baker will take over from Kristie Buchanan on Monday, 16 March. Baker told Marketing he was excited to step ...
Public transport advertising reaches about 70% of CBD workers in Sydney, Melbourne and Brisbane, including ads inside or on the side of buses, trains, ferries and trams, at stations, on platforms or in shelters. ...
Among Apple’s latest string of product announcements is ResearchKit, an open-source software framework that taps mobile behavioural data and user reporting through apps to help doctors and scientists with medical and health research. Integrated ...
In Australian media news this week, ABC Kids rebrands, Commercial Radio Australia releases Survey 1 results, and OOH industry news. ABC Kids rebrand Branding agency Hulsbosch has designed a new brand identity for ABC Kids ...
The Australian Government has released its 2015 Intergenerational Report: Australia in 2055, which predicts how Australia will change over the next 40 years. In general, the 2055 predictions include that Australians are expected to ...
Holden Cruze has released its own mini reality TV dating show on YouTube in a series of branded content videos that showcase its product. The brand, along with agency Urban, tasked eight singles to ...
The ACCC is cracking down on Reckitt Benckiser for false and misleading claims on its Nurofen packaging, instituting proceedings in the Federal Court of Australia against the company. The ACCC alleges that Reckitt Benckiser ...
J Walter Thompson has this year celebrated a decade of annual trend forecasts by releasing the global report, ‘10 Years of 10 Trends’. JWT Sydney has taken the report, put together in New York, and ...
Facebook is vying for Australian support for Internet.org, its innovation program designed to grant internet access to people in developing nations across the world. The social network is airing TVCs on Australian television ...
In Australian media news this week, Macquarie Radio Network will acquire Sydney’s 2UE and 2GB from Fairfax Media, Val Morgan creates a new insights division, Fairfax announces new mobile ad products, and Free TV Australia ...
