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Media news: ABC Kids rebrand, radio Survey 1 results, OOH news


Media news: ABC Kids rebrand, radio Survey 1 results, OOH news


In Australian media news this week, ABC Kids rebrands, Commercial Radio Australia releases Survey 1 results, and OOH industry news.

ABC Kids rebrand

Branding agency Hulsbosch has designed a new brand identity for ABC Kids to communicate a new and cohesive direction with a consistent look and feel across broadcast, retail and online.

The new identity incorporates the apple, bee and carrot symbols ABC for Kids that the ABC has used for 25 years to signify early learning content.

The ABC Kids TV channel will use the new branding from March.


2. Hulsbosch - ABC KIDS image


3. Hulsbosch - ABC KIDS image


6. Hulsbosch - ABC KIDS image


4. Hulsbosch - ABC KIDS image


5. Hulsbosch - ABC KIDS image

Radio Survey 1 2015 results

Commercial Radio Australia has released the results of its Survey 1 for 2015. The results show radio market share, which is the percentage of the total radio listening audience in that market, in a defined period, that is tuned to a particular radio station.

Here are the Sydney and Melbourne figures:

Click images to enlarge.


GfK_Share Report Sydney_Survey 1 2015


GfK_Share Report Melbourne - Survey 1 2015

Update to OOH measurement system MOVE

The Outdoor Media Association (OMA) has announced an update to its measurement system, MOVE (Measurement of Visibility and Exposure) that it says is the most comprehensive in its five-year history:

  • A new geo-targeting functionality allows advertisers to plan targeted media plans that take advantage of audience geography, household income and number of people living in the home.
  • mode data measures how audiences are seeing ads – by walking, driving or as a passenger, and
  • easier-to-read reports including with the option to review two reports side-by-side.

Out of home industry reports double-digit growth

The Outdoor Media Association (OMA) has released category figures for February 2014 reporting $48.3 million revenue for the out-of-home (OOH) industry, a 23.8% increase on the same month last year.

In 2014, the OOH industry made a record high of $602 million, a 10% increase from 2013.

Category figures for February 2015:

  • Roadside billboards (over and under 25 square metres): $16.6 million,
  • roadside other (street furniture, taxis, bus/tram externals, small format): $16.2 million,
  • transport (including airports): $9.5 million, and
  • retail: $6.0 million.


Michelle Herbison

Assistant editor, Marketing Magazine.

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