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Author: Partner

Author: Partner

Technology & Data
The top three trends in Australian attribution for 2017
  • Partner
  • access_timeNovember 23, 2017
  • remove_red_eye1474 Views
News
Size does matter: how ad size and screen coverage affect audience attention
Partner November 20, 2017

Opinion: Steve Weaver says TV viewers are a more active audience than those consuming material on Facebook or Youtube. This article was sponsored by ThinkTV to let readers know about The Benchmark Series. In a ...

chat_bubble0 Comment visibility2899 Views
Technology & Data
How Transurban created frictionless CX through mobile
Partner November 8, 2017

As customer expectations rise, businesses must compete not only on price and product, but also on the strength of their customer experiences.  Changes in the technology landscape have put customers in a position to dictate ...

chat_bubble0 Comment visibility10409 Views
Technology & Data
The five biggest mistakes made by marketers in the Christmas lead-up
Partner October 31, 2017

As the pre-Christmas campaign rush hits, Katie Maxwell discusses five mistakes marketers make at this time of the year, and how to avoid them. This article was sponsored by AdRoll to let readers know they ...

chat_bubble0 Comment visibility1709 Views

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