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Author: Partner

Author: Partner

Technology & Data
How smartphones and Millennials are reshaping the Asia-Pacific travel industry
  • Partner
  • access_timeJuly 18, 2017
  • remove_red_eye1499 Views
Leads, News
Quality versus quantity: generating better leads
Partner July 10, 2017

Good lead generation is about quality, not quantity. Here’s how blending demographic data with behavioural data can deliver leads more likely to convert. This article was sponsored by ON24 to let readers know how leading ...

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Technology & Data
How predictive AI is revolutionising marketing, careers and collaboration
Partner June 23, 2017

At a recent event hosted by Marketing and Rocket Fuel, a panel of senior marketers discussed AI, Millennial staff and the new era of collaboration with clients. This article was developed in collaboration with Rocket Fuel ...

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Technology & Data
What you don’t know about NPS: A source of competitive advantage
Partner June 16, 2017

Hussam Aldolaigan explains Net Promoter Score, and why he thinks marketers give it far less credit than it deserves. This article was sponsored by NeoRetailing to let readers know about the step-by-step ‘Guide to Calculating ...

chat_bubble0 Comment visibility1758 Views

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