Author: Partner
Author: Partner
Redefining how value is generated through cause marketing
July 24, 2017
Paul Fisher writes of the life-changing value generated by those in the marketing and media industries who go above and beyond to contribute to worthy causes. This article originally appeared in The Generation Issue, our ...
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Understanding Millennial consumers and managing shifts in the engagement economy
July 19, 2017
Bill Binch discusses how Millennial consumers are driving the discipline of marketing and the engagement economy. This article originally appeared in The Generation Issue, our June/July issue of Marketing magazine. Millennial influence on marketing Every company is ...
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Millennial B2B buyers are coming of age – is your brand adapting?
July 19, 2017
It’s becoming more likely that the decision-makers targeted by B2B marketers are Millennials. How are you adjusting your approach? By Mary Shea. This article originally appeared in The Generation Issue, our June/July edition of Marketing magazine. ...
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