It’s becoming more likely that the decision-makers targeted by B2B marketers are Millennials. How are you adjusting your approach? By Mary Shea. This article originally appeared in The Generation Issue, our June/July edition of Marketing magazine. ...
A growing number of Millennials using their phones to browse, plan and book travel purchases is driving the industry to shift focus to mobile. This article was sponsored by Criteo to let readers know they ...
Good lead generation is about quality, not quantity. Here’s how blending demographic data with behavioural data can deliver leads more likely to convert. This article was sponsored by ON24 to let readers know how leading ...
At a recent event hosted by Marketing and Rocket Fuel, a panel of senior marketers discussed AI, Millennial staff and the new era of collaboration with clients. This article was developed in collaboration with Rocket Fuel ...
Hussam Aldolaigan explains Net Promoter Score, and why he thinks marketers give it far less credit than it deserves. This article was sponsored by NeoRetailing to let readers know about the step-by-step ‘Guide to Calculating ...
Listening, learning and engaging are the three steps to marketing success today. But it’s easier said than done. Here are some tips for fine-tuning your brand’s engagement potential. This article was sponsored by Marketo to ...
Nick Stone recalls how understanding the perspective of the customer and thorough knowledge of the competition carried him through to a successful café empire in the United States. This article was sponsored by Monash Business ...
Mark Torrance, chief technology officer at Rocket Fuel, talks about a role that combines his interests in big data, machine learning, and user interface design. This article originally appeared in The Intelligence Issue, our April/May ...
A growing number of your email marketing material is being viewed on smartphones. How can you adapt your communications to optimise the mobile experience and ensure you’re engaging with these consumers on the move? Sponsored ...
Mailee Creacy writes about the ABCs of dynamic intelligence: artificial, business and consumer. This article originally appeared in The Intelligence Issue, our April/May issue of Marketing magazine. It was contributed by our issue partner, Rocket Fuel, to ...
New research results from Oracle’s CMO Solution Guide ‘Beyond the hype: What really works in mobile marketing’ show that despite the fact that smartphones have become ubiquitous among consumers, many marketers have not yet determined ...
Australian retailers face myriad challenging conditions across multiple channels, as well as the arrival of high-profile international retailers. A glamorous refurbishment is a time-honoured way to catch the attention of those fickle customers. This article was ...
At a recent event hosted by Marketing and AdRoll, a panel of senior marketers from the retail sector spoke about new challenges, opportunities and innovations offered by cross-device communication and engagement with consumers. Emphasis on ...
