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Tag: evidence ecosystem

Change Makers, Featured, Social & Digital
Why AI rewards an evidence ecosystem over opinion
Marketing Mag July 6, 2026

By Red Surtida  For years, content marketing has been an attention game. Publish, optimise, measure clicks and hope something sticks. In an environment that rewards volume and visibility, that approach made sense. It no longer does.  AI answer engines are quickly becoming a critical layer in how reputation is formed. Unlike search engines that return […]

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