News

‘Halo effect’ of corporate brand important to consumers

Corporate brands are more important than ever before as consumers look for anchors of trust in today’s uncertain climate, according to global research...

by Marketing Friday, January 27th, 2012 07:30 am GMT +11

Blogs

Speaking with the one voice

  “You slip into a suit for an interview, and you dress your language up too. You can wear what you like linguistically or sartorially when...

by Richard Foster Wednesday, January 25th, 2012 04:07 pm GMT +11

Blogs

How to protect your brand in the age of social media

The social media space and its seemingly endless supply of instant feedback loops can be a scary place for some people. One of the most frequent questions...

by Mark Cameron Wednesday, January 25th, 2012 02:51 pm GMT +11

News

Study reveals consumer climate in emerging markets

While Brazilians are big spenders, the Chinese are saving, Indians are study geeks and the Russians are on a downer, brands are looking at exponential...

by Marketing Wednesday, January 25th, 2012 02:09 pm GMT +11

News

Dear Google, Don’t be evil. Kind regards, Twitter, Facebook & Myspace

Engineers from Facebook, Twitter and Myspace have responded to Google’s introduction of social search by creating a social search tool of their...

by Marketing Wednesday, January 25th, 2012 11:51 am GMT +11

News

McDonald’s Twitter promotion backfires as #McDStories is hijacked

‘Big brand’s attempt at using Twitter hashtag for marketing backfires’ Sound familiar? That’s because it is. But this time...

by Marketing Wednesday, January 25th, 2012 09:09 am GMT +11

News

Obama to host live video hangout on Google+

To be the President of the United States of America these days you have to be cool, and they don’t come much cooler than President Barack Obama,...

by Marketing Wednesday, January 25th, 2012 08:48 am GMT +11

News

UK braces for ‘biggest media event ever’: London 2012

Around 26,000 members of the world’s media will base themselves in London come the Games of the XXX Olympiad in July, bringing with them new wireless...

by Marketing Tuesday, January 24th, 2012 03:54 pm GMT +11

News

Unilever and Fox strike landmark global ad deal for ‘Touch’

The new generation of smart TVs infiltrating our living rooms raises serious questions about the future of the advertising model traditionally associated...

by Marketing Tuesday, January 24th, 2012 01:31 pm GMT +11

News

AirAsia cops flak from ACCC for misleading pricing

The Australian Competition and Consumer Commission (ACCC) is taking legal action against AirAsia for displaying misleading prices on its website,...

by Marketing Tuesday, January 24th, 2012 12:19 pm GMT +11