Processed work practices and marketing models have long been the domain of marketers and, as a result of digital technologies, sweeping changes have sent many a seasoned marketer into a spin. The speed of this rate of change in our world, both personal and professional, has led to cultural shifts that see society ...
RMIT’s Sticky Kitchen has finished runner up in the L’Oréal Brandstorm business game. Made up of RMIT students Melissa Lay, Evan Montero and Benjamin Robertson, the team competed against 6,200 students. Around 180 business schools representing 36 countries featured in competition, which was held in Paris. Indian ...
Processed work practices and marketing models have long been the domain of marketers and, as a result of digital technologies, sweeping changes have sent many a seasoned marketer into a spin. The speed of this rate of change in our world, both personal and professional, has led to cultural shifts that see society ...
Background Despite its international respect and exposure, many Australians are unaware of Red Cross’s domestic activity. To build this domestic awareness, we wanted to involve Australians in something big demonstrating the power of humanity. Client: Red Cross AustraliaCreative Agency: FuelMedia Agency: Initiative Objective Use ...
Marketingmag.com.au has teamed up with the guys at Love Digital to bring you this weekly podcast on all things digital. In this week's show: News in 90: with Matty Soccio – 'Twitter kills the agency star? Not quite says Joe Talcott' and 'Doc Sniper offers filmakers an alternative to YouTube'. Interview: Interview ...
When starting out as an entrepreneur, how do you market yourself with no name? Starting your own business comes with a lot of excitement, fun and freedom. It also means that the ultimate success or failure is dependent on you and the steps you take to market yourself and get noticed. You should always be promoting: ...
As a marketer, what portion of your business are you happy to outsource and what would you only ever do in-house? Call me a control freak, but my ultimate would be not outsourcing much at all. The internal marketing team knows the brand inside and out – they alone are responsible for success. If an outside partner ...
What is the reality of maintaining a corporate blog and is it a valid marketing tool? Any manifestation of a brand should be regarded as a marketing opportunity both internally and externally, whether it is the receptionist, a TVC or a blog. Blogs continue to polarise opinion in Australia, as people ‘get it’ or simply ...
What portion of your marketing budget will you be spending on digital in 2009 and why? The industry we operate in (major household appliances) has been surprisingly slow to integrate digital within its overall marketing communication strategy. It depends what one includes under the term digital of course – the list ...
Marketingmag.com.au chats to Kate Richardson – general manager at Stickywood. If you would like to see a certain marketer profiled, please email your suggestion to Kate Kendall, online editor, on kate.kendall@niche.com.au. 1. What do you do? I head up Stickywood, an entertainment consultancy that is part of ...
Marketingmag.com.au chats to Jennie Bewes – head of online at Vodafone. If you would like to see a certain marketer profiled, please email your suggestion to Kate Kendall, online editor, on kate.kendall@niche.com.au. 1. What do you do? Look after the strategy, design and marketing of Vodafone.com.au. 2. What ...
Marketingmag.com.au chats to Darren Rowse aka ProBlogger – founder, editor and blogger. If you would like to see a certain marketer profiled, please email your suggestion to Kate Kendall, online editor, on kate.kendall@niche.com.au. 1. What do you do? I'm the founder, editor and sometimes blogger of three blogs ...
Marketingmag.com.au chats to Andy Miller – CRM communications specialist with SBS. If you would like to see a certain marketer profiled, please email your suggestion to Kate Kendall, online editor, on kate.kendall@niche.com.au. 1. What do you do? My full-time role is CRM Communications Specialist with SBS. ...