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Adshel insight on marketing to Baby Boomers

In September's issue of Marketing magazine, we'll be taking an in-depth look at the topic of demographic marketing, and more specifically the challenge of marketing to over 50s. With creative agencies being set up around the world catering specifically to the Baby Boomers, it's clear that marketers are getting wise ...

Advertising and Marketing 08 Summit
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Marketing the marketers: the UK perspective

This post is the fifth in a series looking at the AMI. Click below to read the others: What's wrong with the AMI The Great AMI Debate: Round 2 The Stark Reality of the AMI The AMI Bites Back Marketing the Marketers: the UK perspective An interesting debate has been raging recently in the marketing community ...

  • PubCamp Melbourne: the Good, the Bad and the Ugly

  • So now that the dust has settled somewhat on the Twitter orgy that was PubCamp, here's my take on Melbourne's proceedings. And while I'm not as damning as David in the forums, it's not all back slaps and high fives. The Good The Venue The Rydges venue served the needs of the conference pretty well all in all. ...

  • The AMI bites back

  • This post is the fourth in a series looking at the AMI. Click below to read the others: ...

  • Brand rape: how to bankrupt trust in one easy step

  • In marketing (and Marketing), we see some pretty cheeky things. The best bring smiles to our faces, while the worst leave us gobsmacked, wondering how someone could possibly have suggested such a thing. The latter has a lot to do with permission marketing, and last night I came face to face with it, getting back ...

  • Over the hump

  • Hands up if any of you have ever had the 'pleasure' of flying Ryanair? Sure, they're a low-cost airline, and a ticket only costs you £10, but honestly, most of the time you disembark muttering obscene profanities under your breath and thinking to yourself "I wish I wasn't so tight and had sprung for the more expensive ...

  • Macquarie Leisure Trust Group opens up for marketers

  • Owner and operator of premium leisure and entertainment assets, Macquarie Leisure Trust Group (ASX:MLE), has opened its assets to third-party brands for advertising and promotional opportunities. The Group, which owns iconic brands such as Dreamworld, WhiteWater World, AMF Bowling, d’Albora Marinas and Goodlife ...

  • Daemon Group signs $24 million ADF recruitment marketing contract

  • Daemon Group today announced a five-year, $24 million contract to provide marketing management services to the Australian Defence Force (ADF). The contract is the result of Daemon Group’s participation in a $405 million Defence Force Recruiting (DFR) tender consortium, which included Chandler Macleod Group (CMG), ...

  • PostClick looks to capitalise on growing Asia Pacific ad market

  • PostClick, one of Australia’s leading online premium website networks comprising 60 partner websites across business, finance, property, lifestyle, cultural groups and entertainment has detailed plans for its future expansion into Indonesia. PostClick's group account director of international business, Tasneem Ali, ...

Consumer-generated campaigns are PR's domain

Two weeks ago in The Australian, Clems' James McGrath and Patts' Ben Coulson seemed to concur that ads that really engage audiences will be all the rage at Cannes from June 15-21. Traditional advertising is apparently waning in effectiveness compared to consumer-generated or audience-participation campaigns. So, ...

  • Correction to Strategy Notes July

  • In the July issue of Marketing magazine Bronwyn Higgs wrote about digital radio in her column Strategy Notes. Higgs stated that "Pilot studies using digital will continue until the end of this year before launching into a second test phase." Commercial Radio Australia wishes to inform Marketing readers that "digital ...

  • Copy Corner: Power in your sentences

  • Do you want a very simple technique for improving your writing? Well, this is one that really works and you can start doing it from today. Cut the length of your sentences! It’s as simple as that.  Long sentences should be seen as the enemy. They create confusion for readers and they block clarity. And ...

  • Web smarts turning clients into ad agencies

  • News outta the US says that a new clutch of internet players are giving potential advertisers the low-cost opportunity of buying, creating and monitoring their own online ad campaigns. Just like online car sales ads have caused a shrink in newspaper classifieds, should ad agencies be even more fearful that their ...

Planning to succeed

Karen “P” Thompson is a Perth based Senior Agent with Aquent, the leading global staffing firm specialising in marketing, communications and creative talent. A born networker, Karen loves meeting new people. She also loves the helicopter view of the marketing industry that her role affords her. Karen is an Associate ...

  • Mentors are great, so why stop at one?

  • Rowan Haylett is a market research agent at specialist recruitment firm, Aquent. Relatively new to Australia’s shores, Rowan decided to swap the hustle and bustle of the London underground for the relative calm of Sydney ferries in 2007, when she decided to take up the challenge of setting up Aquent’s specialist ...

  • Turning cold into gold - making the most of recruiters' cold calls

  • One of my clients was complaining the other day about an unusually high number of calls she'd had from recruiters recently. And as a marketer, I’m sure you've had plenty of cold calls from recruitment consultants in the past; whether it's to try and do business with you or to approach you about a job opportunity ...

  • What would you take a pay cut for?

  • Carolyn Hyams is the Asia Pacific Marketing Strategy Manager at Aquent, the leading global staffing firm specialising in marketing, communications and creative talent. After 6 years of working full-time with Aquent, Carolyn is now a proud mother of possibly the most beautiful child ever born and enjoys the flexible ...

  • Why use a recruiter to find your ideal job?

  • Ruth is Team Leader of the marketing, communications and PR division in Aquent’s Sydney office. She is a seasoned recruiter with over 10 years experience in the industry. Ruth recently moved across the ditch from NZ with her family (one husband and two children) and has the combined experience of working with ...

Uni fails to make the grade

I picked up a story in the SMH recently that reported how Sydney Uni had failed to make the grade with their latest DM campaign. The mail piece targeted alumni with realistic transcripts of academic records marked 'Fail'. The campaign also invited the unlucky graduates to a mock banquet of tap water, white bread ...

  • Fenders, fruit flies and pickled onions: the power of catalogues

  • It's official. I think I’m turning into a 55yr+ female. It's not just the grey hair - but last week I purchased a fruit bowl with matching fly screen and a tea bag squeezer from the Home Care catalogue. What's weird is I don't have a particular problem with fruit flies or tea bags. I just love catalogues. Always ...

  • RIP direct mail

  • I love to collect direct mail, like a bizarre obsession. Over the years I've built up a personal collection of the good, bad and very ugly DM pieces worthy of a home in my office drawer. One of my prize pieces is exactly that; a prize letter. It wasn't sent to me but addressed to the previous occupant of our unit, ...

  • We know where you live - mashing up direct mail

  • While digital printing delivers the ability for every impression (or page) to be different, it also unlocks conventional boundaries and enables other digital technologies to be integrated with print. If you can put it on paper, then you can print it, digitally. Take mashups, for example. While the term usually refers ...

  • Drumming up support for innovative DM

  • I came home tonight to find my three year old drumming furiously to Coldplay’s 'Fix You'. “Who gave you the drumsticks?” – “HONDA” came the reply; “Does he live in heaven?” A quick rummage through the mail revealed an oversized mail piece bearing silhouettes where drumsticks had once been. Like most males of the ...

Our online future - avatars, currency and socialising

I usually wonder about the future of the web and yesterday I stumbled upon this little nugget that got my brain juices flowing (thanks Techcrunch). Weblin is a service that lets you have an avatar online, traveling with you to every page. You'll be able to chat to other people that are currently on the same ...

  • So you think you're a web marketer in 2008?

  • If you haven't heard of Jeremiah Owyang then don't worry. You're not alone. More people haven't heard of him than have, so you're in the company of billions of other regular folks. But then who ever said they wanted to be regular? Jeremiah Owyang is a Senior Analyst focused on Social Computing for the Interactive ...

  • What percentage of your media budget are you spending online?

  • With the myriad of media opportunities available to the marketer in an offline and online world, the media channel budget allocation decision will be continually harder to make moving forward. Having worked first hand in media agencies that tackle these conundrums professionally, I can confidently say there is no ...

  • Don’t trust an advertising agency with your digital media

  • Social media has become a key component of any online venture these days. It's allowed for people to maintain and create relationships over the internet. So far, advertising agencies have used social media for people to create relationships with the brand only as long as it happens in the three months that their ...

  • Mystified Marketers

  • The dramatic online and interactive changes to the Australian communication landscape over the past decade have created a big problem for marketers: How do we take advantage of the new digital developments? Experienced marketers that know advertising, PR, DM and POS like the back of their hand, are often in the ...

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  • July Marketing magazine out now!

  • The July issue is on the newsstand now folks and the profile feature this month is as sexy as they come with Kylie Flavell getting inside the branding of the luxury watch brand Omega.