Most Commented
News
‘Halo effect’ of corporate brand important to consumers
Corporate brands are more important than ever before as consumers look for anchors of trust in today’s uncertain climate, according to global research...
Friday, January 27th, 2012 07:30 am GMT +11
Blogs
Speaking with the one voice
“You slip into a suit for an interview, and you dress your language up too. You can wear what you like linguistically or sartorially when...
Wednesday, January 25th, 2012 04:07 pm GMT +11
Blogs
How to protect your brand in the age of social media
The social media space and its seemingly endless supply of instant feedback loops can be a scary place for some people. One of the most frequent questions...
Wednesday, January 25th, 2012 02:51 pm GMT +11
News
Study reveals consumer climate in emerging markets
While Brazilians are big spenders, the Chinese are saving, Indians are study geeks and the Russians are on a downer, brands are looking at exponential...
Wednesday, January 25th, 2012 02:09 pm GMT +11
News
Dear Google, Don’t be evil. Kind regards, Twitter, Facebook & Myspace
Engineers from Facebook, Twitter and Myspace have responded to Google’s introduction of social search by creating a social search tool of their...
Wednesday, January 25th, 2012 11:51 am GMT +11
News
McDonald’s Twitter promotion backfires as #McDStories is hijacked
‘Big brand’s attempt at using Twitter hashtag for marketing backfires’ Sound familiar? That’s because it is. But this time...
Wednesday, January 25th, 2012 09:09 am GMT +11
News
Obama to host live video hangout on Google+
To be the President of the United States of America these days you have to be cool, and they don’t come much cooler than President Barack Obama,...
Wednesday, January 25th, 2012 08:48 am GMT +11
News
UK braces for ‘biggest media event ever’: London 2012
Around 26,000 members of the world’s media will base themselves in London come the Games of the XXX Olympiad in July, bringing with them new wireless...
Tuesday, January 24th, 2012 03:54 pm GMT +11
News
Unilever and Fox strike landmark global ad deal for ‘Touch’
The new generation of smart TVs infiltrating our living rooms raises serious questions about the future of the advertising model traditionally associated...
Tuesday, January 24th, 2012 01:31 pm GMT +11
News
AirAsia cops flak from ACCC for misleading pricing
The Australian Competition and Consumer Commission (ACCC) is taking legal action against AirAsia for displaying misleading prices on its website,...
Tuesday, January 24th, 2012 12:19 pm GMT +11