Subway Restaurants in Australia and New Zealand has launched its new brand direction with the tagline ‘I Got it Made’.

According to Subway’s senior marketing manager, Jodie Milini, the campaign focuses on the customisation aspect of Subways sandwich offerings.

“We are thrilled to be launching the ‘I Got it Made’ execution as this is a natural evolution for Subway to showcase the brand’s unique customisation attribute while still being true to our core values,” Milini says in a statement to Marketing.

“With the new ‘I Got it Made’ brand platform, we want to celebrate the individual and what makes them different, and how Subway can fit into an active, healthier lifestyle.”

The campaign launches this week and will feature in TVCs, outdoor and online.

It was developed with agencies Publicis Mojo, Ikon and Ripe Marketing.