Popular online Australian men’s magazine, AskMen, has launched a new-look site for its 320,000 + monthly Aussie readers.

AskMens Australian presence is still in its early stages, but is working off a strong international foundation of 16 million users worldwide, and a massive readership in the USA. It now looks likes its become a bit of a priority for owners Myspace and IGN Entertainment, as they surely seek to cut into GQ’s strong readership with the AskMen online portal.

“AskMen is taking male sentiment marketing to a new level, with sociability a key element of the redesign,” AskMen editor Jamie Watt tells Marketing magazine.

The new website also has some pretty nifty features too, as it goes after a style over smut male market, that is clearly aspiring to the good life financially.

“The AskMen median and aspirational age is 29. With that in mind, AskMen has set out to make the new look and feel reflect this demographic and the redesign has been specifically tailored for the Australian market across our best performing channels: health, lifestyle, sex/dating, fashion celebrity and top tens.

A unique element of the AskMen relaunch is the introduction of the ‘First Impressions ‘function, which gives Australian readers a voice across all channels and casts a new spin on the Facebook style like button. Users can now share an article across their social networks by sharing and stating ‘this article makes me: Laugh, Think, Furious, Happy, Sad, A Better Man’.