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Personalisation, mobile and location-based targeting were the big themes to come from the showcase of emerging media that is ....
BY Peter Roper
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NEWS shares
Unilever's innovative approach to mobile marketing has earned it the title of Smarties Global Marketer of the Year 2014. Hind....
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“Your social network is owned by advertisers.
Every post you share, every friend you make and every link you follow is t....
OPINION shares
Everyone is selfish, whether they like to believe it or not, write Kieran Flanagan and Dan Gregory. The trick for brands is ....
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About three-quarters of Australians expect websites to load in less than five seconds on desktop and nearly half of people wi....
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Australians are increasingly favouring ethical brands, with more than three quarters of respondents to a Havas PR study showi....
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Hotel group Marriott is launching a digital content marketing studio to develop online video content, aiming to drive engagem....
OPINION shares
Effective point-of-sale marketing solutions are especially important in capturing the attention of travellers at airports. Ro....
INTERVIEW shares
The rise of the Chinese middle class is fast creating opportunities for brands in many industries. Wine is one formerly rare ....
NEWS shares
eBay Inc has announced plans to split its online auction division, Marketplaces, from online payment service PayPal, with eac....
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The Polaroid brand is bringing its colour and lifestyle proposition to the 'action camera' category created by GoPro, with th....
BY Peter Roper
OPINION shares
In the world of digital, things are changing on a daily basis. As different social platforms are increasingly competing for m....
BY Cade Witnish
NEWS shares
Coca Cola's much-awarded ‘Share a Coke' campaign has reversed a decade-long decline in Coke sales in the US, The Wall Stree....
NEWS shares
“Everybody thought home computers were a really really cool thing that only nerdy people were ever going to be into. 3D p....
NEWS shares
False advertising by Coles claiming its bread products were ‘freshly baked in-store' and ‘baked today, sold today' has le....
INTERVIEW shares
Accenture's Ian Webster chats with Marketing about the future of financial services and what paths banks can take to cement t....
BY Peter Roper
OPINION shares
Monday means Off Brief! - a cartoon by Nic Atkinson that takes a light-hearted poke at marketing and advertising.
This we....
BY Nic Atkinson
NEWS shares
In Australian media news this week, Crocmedia launches an all-day AFL Trade Radio channel, SBS On Demand releases more than 4....
NEWS shares
74% of all new products in Asia-Pacific fail and a quarter of companies fail to fulfil profit targets for any new products, a....
NEWS shares
In the social media stakes, Hawthorn is just edging out its Sydney opponents ahead of the AFL Grand Final on Saturday, accord....
BY Peter Roper
