NEWS
Tesco Mobile's Twitter account has been receiving a fair bit of attention for its sassy replies to customers interacting with....
Authorization
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OPINION
Hays' recent Quarterly Hotspots report outlined the sales and marketing roles in demand across Australia, highlighting that v....
NEWS
Bunnings, AAMI, Toyota and the Transport Accident Commission (TAC) were the winning TV commercials in the eyes of this year's....
OPINION
Ed's note: An earlier version of this post stated that CSI is the only partner that can set up paid search activity on Baidu.....
BY Gary Nissim
NEWS
SodaStream International Ltd has decided to take another crack at producing a commercial to be aired during the coveted Super....
NEWS
Half of US fixed broadband media consumption came through either Netflix or Youtube a a new report has found, and also sugges....
OPINION
Listening to the drumbeats of leading customer-centric organisations around the world, it's obvious we need to rethink the wa....
OPINION
What do great brands do? Great things! But in this instalment of Karl Treacher's Brand Talk, you won't only get that contrive....
OPINION
By Richard Heaney, University of Western Australia
Social media darling Twitter ended last week with US$2.3 billion wiped of....
NEWS
Australia's mobile advertising industry is expected to reach $682 million by 2018 with over 70% of mobile advertising spend p....
NEWS
A major industry reputation study has revealed Australian marketing services agencies are highly regarded among clients and t....
OPINION
'Showrooming' defined in simplest terms is merely consumers using mobile devices to shop online and compare products while be....
BY David Bray
NEWS
Sheryl Connelly, head of global trends and futuring at Ford Motor Company presented her 10 trends that could change the worl....
NEWS
Pete Blackshaw, the global head of digital and social media at Nestlé, opened Ad:tech 2013 in New York last week with a keyn....
NEWS
Australian magazines, media agencies and advertisers will now have access to estimated weekly performance data for current is....
NEWS
The Samsung Galaxy Gear watch appears to have found more success on YouTube than it has in the marketplace. The watch has bee....
OPINION
Since the introduction of the smartphone, the battle has raged as to which is the best solution: mobile app or mobile web?
....
BY Paul Napier
OPINION
Those involved in new product development often find themselves having to defend ideas that are hardly ground-breaking or ins....
NEWS
An anti-smoking campaign took home to top prize at the 24th National Multicultural Marketing Awards last night in Sydney.
....
NEWS
The 12 most annoying Australian advertising jingles of all time
They're a marketers dream and a consumer's worst n....