What is it about women? It seems widely acknowledged that they are smarter than men, or at the very least more intuitive. Rem....
BY Marketing mag
My favourite website is www.pedigree.com.au. This might not be unusual, except for the fact that I dont own a dog. And I will....
BY Marketing mag
Donkey vote
Prose & Cons loves a big marketing battle. It doesn't matter if it's Coke versus Pepsi or Channel Nine versu....
BY Marketing mag
I grew up in an era (in the not too distant past) where you could sing along to nearly every brand. Walking along the superma....
BY Marketing mag
It's safe to say that at some point in our lives, we sit down with the old faithful pen and paper, and perhaps a bottle of wi....
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One-eyed view
Tyler Brûlé has graced this column before as the global style-setter of Wallpaper* founding fame. Brûlé tr....
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The lure of the counter offer… These are indeed challenging times for employers and recruiters alike in the war for talent.....
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I'm not the type to initiate gratuitous banter with strangers. I'm the rude girl in the elevator feigning some urgent text me....
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In 2001, a US entrepreneur came up with the idea of creating a website that would echo the real-world way people meet - throu....
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I'm sitting in a city café and it ain't as simple as ‘white with one' anymore. Skinny cap, soy mocha, skinny soy latte in ....
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Career paths in the PR world used to be simple and linear. You graduated from university and got a job as an account assistan....
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THEN
Marketing circa July 1997: the pitch
John Allert, of Allert Corporate Communication, blames the campaign pitch for low....
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....
BY Marketing mag
Franklin D Roosevelt said, “We have nothing to fear but fear itself.” He was right. I detect a potent form of angst in ou....
BY Marketing mag
I had a dreadfully long commute this morning. A pair of thongs dumped directly in my path forced me to divert left, adding a ....
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Childish blame
The Simpsons were at their best in the early days of the cartoon franchise when their satirical barbs and hum....
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Do people call you ‘big rig'? Do you tell yourself that you eat because you are unhappy and you are unhappy because you eat....
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Meet Samantha Pearce. Sam finished high school and studied a marketing degree in the UK. Her early career was spent in profes....
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I'm sitting spinning on my ‘director's' chair, drumming my fingers, scheming up something evil I can suggest to a client, t....
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I'm at a Networx function, sipping a beer and chatting with Frank Chamberlin, who also writes for this esteemed publication. ....
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