OPINION
Brand automation is changing, rather than replacing marketing jobs, says Bruce Stronge.
Brand automation is hammering the ....
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NEWS
Hahn SuperDry has launched 'Beer with an Entrepreneur', a series of one-on-one interview videos with Australian entrepreneur....
BY Ben Ice
OPINION
Understanding changing mobile marketing tools and how they can be paired with consumer data is the key to mobile marketing su....
SPONSORED
Mailee Creacy writes about the ABCs of dynamic intelligence: artificial, business and consumer.
This article originally ap....
BY MM Partner
NEWS
A Twitter campaign by UK snack brand Walkers Crisps which asks fans to submit selfies which are inserted into a video ad has ....
BY Ben Ice
OPINION
Live video is a powerful, emerging marketing tool. Daniel Littlepage explains how businesses can plan and create engaging, hi....
NEWS
Why brands are stripping off the conventional and embracing the nude.
In a social media driven world, giving your business....
OPINION
Mark Henning has a framework for digital measurement that evaluates audience, brand and consumer behaviour – the ABCs.
I....
NEWS
Sweden's official tourism board has listed the entire nation on Airbnb.
Visit Sweden, the official tourism board of the co....
BY Ben Ice
NEWS
Schmackos has brought back its 'dogs go wacko for Schmackos' tagline with a new commercial.
A new Schmackos commercial by ....
BY Ben Ice
SPONSORED
Australian retailers face myriad challenging conditions across multiple channels, as well as the arrival of high-profile int....
BY MM Partner
INTERVIEW
Working across continents, advising world leaders, funding financial tech companies and championing women's equality – Cass....
SPONSORED
New research results from Oracle’s CMO Solution Guide ‘Beyond the hype: What really works in mobile marketing’ show tha....
BY MM Partner
NEWS
Both parties see the extent of ACCC's intervention as “unacceptable risk to a successful merger”.
The mutual decision ....
BY Jamuna Raj
SPONSORED
At a recent event hosted by Marketing and AdRoll, a panel of senior marketers from the retail sector spoke about new challeng....
BY MM Partner
NEWS
A McDonald's UK ad which aired in the UK has been pulled after receiving a series of complaints.
McDonald's UK has pulled ....
BY Ben Ice
OPINION
No such thing as bad publicity? The NRL drug scandal puts that saying to the test. Matt Pike looks at how brands must use b....
FEATURE
The list of skills required to make a professional marketer continues to grow longer. What are the focuses of today's marketi....
BY Ben Ice
OPINION
Scott Lucas and Jen Bethke offer four approaches to creative leadership for CPG companies, and outline how to choose the best....
NEWS
Australian businesses are failing to meet consumers' shipping expectations, according to a PayPal report, and the impending a....
BY Ben Ice