The study also reveals that 77% of Australians use a shopping app on their smartphone up to five times a month.
In its re....
BY Jamuna Raj
It has never been more important to ensure your brand message is well executed and consistent across different countries and ....
BY Marketing mag
Twitter is testing an extended text limit of posts from 140 to 280 characters on its platform.
For 11 years, the 140 chara....
BY Ben Ice
V Energy has released V Pure, a new beverage containing only five naturally-sourced ingredients – sparkling water, apple j....
BY Jamuna Raj
Instagram has announced its number of monthly active advertisers has reached two million globally.
The new total represent....
BY Ben Ice
Michelle Hutchison's story demonstrates how to rise above the haters and seize opportunities, promotions and networking winsÂ....
BY Marketing mag
Menswear retailer MJ Bale sent UK weatherman Alex Beresford to some of the world's hottest locations dressed in its summer su....
BY Ben Ice
Celia Pavelieff shares her reflections on the findings of the 'National Arts Participation Survey,' and asks whether we truly....
BY Marketing mag
Predictive technology will soon touch every aspect of our lives, says Mailee Creacy. As marketers, the cognitive era is going....
BY Marketing mag
Public perception of Apple and Samsung's corporate social responsibility efforts suffers a steep decline, according to an an....
BY Jamuna Raj
Rod Moynihan analyses the findings of the recent 'Multi-Channel Customer Care Report'.
Customers today simultaneously want....
BY Marketing mag
Spotify Ad Studio is a new tool allowing marketers to create their own ads for the platform and choose target audiences base....
BY Ben Ice
Richard Curtis and John Corleto discuss the shifts and changing relevance of brands, and outline the four characteristics of....
BY Marketing mag
Hostelworld, Gold Coast Tourism and Lively Worldwide created a hostel entirely made of sand to build brand awareness and chal....
BY Jamuna Raj
From improving cancer diagnosis to powering animated poo emojis, Jon Stubley tells us how his favourite computer applications....
BY Marketing mag
A new 'Netflix is a Joke' commercial has aired starring famous comedians in Netflix original drama cameos.
The ad aired on....
BY Ben Ice
Apple's plan to integrate cookie-blocking technology into the latest version of Safari has industry bodies in the US concerne....
BY Ben Ice
The Sydney Opera House is the most Instagrammed icon in Australia, but very few visitors step inside.
This article originall....
BY Marketing mag
Gavin MacMillan ponders the role of brands in 2017, and introduces us to the idea of 'Action Brands.'
You might think the ....
BY Marketing mag
Retailers must understand and harness the power of ambient data, now, writes Cameron Curtis.
The mantra of the retail s....
BY Marketing mag