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In Australian media news this week, Fairfax Radio’s Sydney, Melbourne and Brisbane radio stations announce on-air line-up c....
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Less than half of shareholders in Australia’s big four banks are also customers with them, Roy Morgan research data has rev....
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Coconut water brand H2Coco claims to have created a new category with its new mix of coffee and coconut water, CocoEspresso. ....
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Brand strategy underpins every architecture and interiors project by Fady Hachem’s agency, Hachem, but he’s one of the de....
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There are places and topics where marketing doesn't belong, writes Hugh Stephens, with some handy questions to ask before po....
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Commonwealth Bank of Australia has become the first of the Australian big four banks to launch a smartwatch apps for iOS and ....
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Virtual reality and augmented reality will be far more game-changing than the smartwatch, argues Tom Ollerton, global marketi....
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Woolworths has been copping attacks from both mainstream and social media for its insensitivity since launching its Anzac Day....
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Cade Witnish, managing director of digital agency Loud & Clear, runs through the latest in social media.
Facebook – 13....
BY Cade Witnish
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The average Australian worker would not recommend their workplace to others, is disinclined to do any more than what’s expe....
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Porsche has released video footage of its hybrid supercar, the 918 Spyder, doing 350 kilometres per hour in the Australian ou....
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Mars Bar has introduced a new tagline for the first time since the 70s. ‘Put some play in your day’ was launched this ....
OPINION shares
This article first appeared in Marketing’s sister publication, desktop, which explores the culture of design.
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Google....
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With brand campaigns becoming more complex, there’s more chances for problems to arise. Dave Veronese, CIO, House of Travel....
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Australia’s first online peer-to-peer car rental service DriveMyCar Rentals is pushing for growth by launching a new, slick....
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The Fast Moving Consumer Goods (FMCG) sector increased crowdsourcing investment by 48% between 2013 and 2014, making it the m....
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94% of customers have discontinued communications with a company because they had received irrelevant promotions and messages....
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Marketers now have copious opportunities to gather data through social listening, but this information is only useful when it....
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In Australian media news this week, the latest EMMA data shows mobile newspaper readership is up 14% year-on-year, Real Estat....
INTERVIEW shares
Jo Burston is on a mission: to see one million new female entrepreneurs by 2020. To get there, the founder of multiple start-....
BY Peter Roper