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Top scoring meaningful brands on average gain 46% more share of wallet than low scoring brands, a Havas Worldwide study has r....
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NEWS shares
Unilever skincare brand Dove has turned its social mission to focus on men, with a new campaign aiming to combat stereotypes ....
NEWS shares
Positively Wellington Tourism and Grow Wellington have joined together in an attempt to attract Australian startups and busin....
OPINION shares
First it was big data, then content marketing. Now Mark Razzell is predicting artificial intelligence (AI) will be the next b....
BY Mark Razzell
INTERVIEW shares
As the ABC works to create efficiencies following heavy budget cuts, it has enlisted an expert in service design to assist wi....
NEWS shares
In Australian media news this week, Australian cinema box office sales reach an all-time high for the year to date, Commercia....
OPINION shares
Aden Forrest, ANZ managing director, Marketo, suggests how marketing can have more influence on business outcomes and change ....
OPINION shares
Business leaders who understand market-design rules are in a prime position to out-innovate their competitors, writes Sérgio....
OPINION shares
Adrian Camilleri, lecturer in marketing at RMIT University, writes that information is to marketers as walls are to architect....
OPINION shares
As social media increasingly asks marketers to pay, Coca-Cola has proven paid campaigns can work just as well as relying on h....
NEWS shares
Ecommerce transactions in Australia have grown 22% in the past year, according to payment platform Eway’s Q1 2015 report.
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Accounting software company Xero is attempting to kickstart International Pay it Forward Day in Australia today in a PR campa....
OPINION shares
With the rise of digital technologies comes an abundance of data. Tom Sheppard, head of SEO and data at Atomic 212, gives his....
INTERVIEW shares
BitTorrent's head of content strategy talks to Marketing about the company's push to become a legitimate force in content d....
BY Peter Roper
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Kimon Lycos, who runs the B2B Marketer group on LinkedIn, discusses the news and events in B2B marketing around the world tha....
NEWS shares
Roy Morgan Research has released its customer satisfaction ratings for February and handed awards to top-performing businesse....
NEWS shares
Global travel search engine Skyscanner has taken advantage of Twitter’s new live streaming app, Periscope, to host a 24-hou....
NEWS shares
Ikea’s partnership with peer-to-peer accommodation network Airbnb, in which it hosted three families overnight in its Tempe....
FEATURE shares
Susi Banks chats to those in the know about packaging design and finds that what was once just a vehicle for distribution can....
BY Susi Banks
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This post is a follow-up by Dr Jana Bowden to her recent post investigating banking satisfaction scores, based on her researc....