It has been a month since Google started to replace keyword data with ‘(not provided)’ for Google.com organic search traffic. SSL (secure sockets layer) search was released on October 18 for American users and was made the default option for every search done on Google.com. Since this change, keywords used in a search done with Google’s […]
Both Google and Bing take travel seriously. Google has released products like Hotel Finder and a flight search feature and Bing Travel is continually featured in the search engine’s official blog. Even as both major search engines show more and more portal-like tendencies, there is a large number of other sites providing reviews and information […]
Anthony Contoleon sheds some light on how search engines decipher what results to present each time we type a query into that blank box What do you want to find when you type the word ‘pizza’ into a search engine? Did you want a recipe, a definition, the Wikipedia entry, or the closest Domino’s? What […]
Search, both organic and paid, can be a very focused way to reach your customers, but in formulating a keyword strategy, both user intent and the language they use should always be considered. Anthony Contoleon shows us why.