Author: Azadeh Williams
Author: Azadeh Williams
Why entrepreneurs need to value marketing from start-up phase
November 9, 2021
There’s no helping an entrepreneur or start-up founder who doesn’t value or ‘believe’ in marketing. People are not going to ‘magically’ hear about them and buy their product without any marketing. Should they be investing ...
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Hybrid events: worth the effort?
October 12, 2021
Event marketing is going through a revolution. Restrictions, social distancing and remote working means the classic ‘fill a conference hall’ style model is dead. Azadeh Williams writes about the new hybrid event revolution. The hybrid ...
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How marketers can earn their seat at the boardroom table
September 28, 2021
Azadeh Williams writes about how organisations who are serious about remaining competitive and understanding the changing nature of consumer demands need to bring marketing to the boardroom.
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