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Author: Frances Ward

Author: Frances Ward

News
Yooralla’s crisis
  • Frances Ward
  • access_timeAugust 31, 2012
  • remove_red_eye688 Views
News
Your marketing strategy in the media spotlight
Frances Ward July 31, 2012

There’s often one thing that gets left out of the publicity conversation: the importance of a prepared spokesperson. Having a good spokesperson on hand is a key component of almost any media opportunity, from radio ...

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Social & Digital
How to alienate your audience in one easy step
Frances Ward July 4, 2012

Have you ever received a piece of marketing or a solicited newsletter via email that has made you so embarrassed on behalf of the writer that you cannot do anything but blush and cringe? I ...

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News
SA Tourism’s cash for comment
Frances Ward April 24, 2012

I love Media Watch. Every week it presents a well-researched, entertaining look at a few of the hiccups, lies, blunders and contradictions that took place in our media landscape the week prior. And what a ...

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