Author: Gina Balarin
Gina Balarin gives tips for how content marketers can succeed with account-based marketing and personalisation, using the Lord of the Rings as a surprisingly relevant metaphor.
Marketers must take more ownership of the business and lead with a purpose that’s both personal and organisational – Gina Balarin speaks with Accenture’s Tracy Gawthorne about leading an enormous marketing function, the evolving role of marketing and her driving career force. Tracy Gawthorne, managing director of marketing and communications at Accenture, is a powerful […]
What happens when an internationally-experienced content expert, speaker and interviewer gets up close and personal with a global head of marketing communications? Gina Balarin speaks with IR’s Stuart Matthewman. Stuart Matthewman started marketing in the mid-’90s and actually changed careers half way. After coming back to marketing a few years later, he’s now looking after […]
