Author: Gina Balarin

Leads, Social & Digital, Technology & Data

8 tips for non-creepy personalisation: lessons from Lord of the Rings

Gina Balarin
May 1, 2020
1025 Views

Tracy Gawthorne on ethics, collaboration, growth and purpose at Accenture

Gina Balarin October 28, 2019

Marketers must take more ownership of the business and lead with a purpose that’s both personal and organisational – Gina Balarin speaks with Accenture’s Tracy Gawthorne about leading an enormous marketing function, the evolving role ...

0 Comment 1054 Views

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Stuart Matthewman on international marketing, branding and what he’d do differently

Gina Balarin October 4, 2019

What happens when an internationally-experienced content expert, speaker and interviewer gets up close and personal with a global head of marketing communications? Gina Balarin speaks with IR’s Stuart Matthewman. Stuart Matthewman started marketing in the ...

0 Comment 868 Views

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Author: Gina Balarin

Author: Gina Balarin