Author: Jacquie Riddell
Author: Jacquie Riddell
Driven to distraction – and right back to the telly?
May 24, 2012
We are a distracted bunch. I tooled around with this idea in my last post. As many people have confirmed through personal anecdotes since then, we fill every moment watching a screen of some sort ...
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The rise and rise of the second (third and fourth) screens
May 2, 2012
Hide the kids, lock up the pets, the second screen is coming to get you. *Cue evil background laugh.* Like B-grade sci-fi, screens are multiplying, duplicating, invading, frying your brain and draining your powers of ...
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Brand principles for the digital age
December 16, 2011
I was recently invited to share my not-very-scientific methodology for media brand creation at the curiously titled conference, ‘Brands are Back!’. A top conference it was, with lovely catering, but I did spend the day ...
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