The Australian Interactive Media Industry Association (AIMIA), in conjunction with Hyro Limited and IBM Australia, has announced its release the 2009 AIMIA Digital Services Index Online Survey Report. The report features feedback from a cross-section ...
I have followed V Energy Drink’s V Raw campaign over the last few years as they used MySpace to offer dream jobs to young people. This year I have been impressed with the blog-style site, ...
A report from Frost & Sullivan’s annual examination into the state of the local online advertising industry indicates online classifieds experienced a 26% growth in 2008 – a rate that has since dropped in 2009. ...
Marketing and advertising sectors have been among the hardest hit by the economic downturn, according to the latest Clarius Skills Index. The Skills Index estimates for the March quarter of 2009, there are approximately 3,500 ...
Kimberly-Clark Australia has announced details of a marketing campaign to accompany the rolling out of its Kleenex Silk Touch tissues product. Replacing the existing everyday Kleenex facial tissues, the Silk Touch tissues release will be ...
First its American astronaut Mike Massimino posting the first Twitter message from space, now it’s a race to the world’s highest tweet. A fundraising mission to the summit of Mount Everest is auctioning off the ...
Marketingmag.com.au has teamed up with the guys at Love Digital to bring you this weekly podcast on all things digital. In this weeks show: The internet opened up the rest of the world to us. ...
Global corporate communications officers are being valued more and now report directly to company CEOs, according to a survey from executive search firm Spencer Stuart. ‘The Rising CCO’ survey conducted by the firm, in partnership ...
The organisers of the 56th Cannes Lions International Advertising Festival have announced Volkswagen as its Advertiser of the Year. Founded in 1937 in Wolfsburg, Germany, Volkswagen is the largest carmaker in Europe. After winning its ...
Teenage girl-oriented magazine, Dolly, with feature an entire issue without airbrushing any celebrities and models that appear on the editorial pages. The airbrush-free June issue is part of the magazine’s ‘Heart Your Body’ campaign, encouraging ...
Hitwise has announced that government website visits were up 10.4% year-on-year in March 2009. According to the company’s new ‘Online Government Report, this growth suggests that the community is finding online government services increasingly useful. ...
Public relations and the media have managed to maintain – not too well I might add – an uneasy alliance of sorts for decades. To me, the situation seems to be getting worse as the ...
I’ve been blogging about online distribution channels and the reverse value chain, and how important they are as a marketing tool. Custom applications are just another extension of that idea of using custom-made tools to ...
