Think blogging is self-indulgent diary writing? Duncan Riley explains why this medium can literally make or break a company’s image in minutes.
Global marketing agency Carlson has moved towards a new model – the ‘and’ agency. Kevin Balshaw believes offers will follow.
In the current environment of low unemployment, staff retention is critical. Jennie Smiedt shares some insights gleaned from the latest Marketing Employer of the Year survey.
It seems like eons ago now, but anyone who attended ad-tech in Sydney in February may have come away thinking that we were all there talking to each other. The point being that there appeared ...
Con Stavros explores the ‘Where the bloody hell are you?’ campaign, McDonalds and Apple iPhone.
Negotiating a pay rise can often be an uncomfortable and embarrassing experience, even if you are extremely confident of your worth. Preparation, however, is the key to success when entering into negotiations with your boss.
“Within six months we’ll be the largest social networking site in Australia.” That was the bold claim of Bebo’s Jim Scheinman at the ad:tech conference in February this year. You certainly couldn’t accuse the man ...
Vince Grillo outlines the steps to measuring and managing a company’s reputation.
Geoffrey Bowll explores the success of simplicity to communicate marketing messages and how major corporations such as BMW and Coles have adopted this principle.
If securing a berth behind the Pearly Gates isn’t motivation enough for you to ensure your brand is socially and environmentally conscious, just consider what it could do for your bottom line, posits Dora Nikols.
It’s a cut-throat world out there and the marketing industry is one of the most competitive. To stay ahead of the pack many individuals are contemplating further study, but the associated complications such as cost, ...
Stanley Johnson explores the use of branding in contemporary commerce and culture
