This post is the first in a series looking at the AMI. Click below to read the others: Whats wrong with the AMI The Great AMI Debate: Round 2 The Stark Reality of the AMI ...
The Nine Network’s new wildlife documentary series, Tiger: Spy in the Jungle has continued to draw audiences to the Monday 7.30pm timeslot, following on from the success of Life in Cold Blood. From the master ...
The ultimate objective for all new brands is to earn a place in as many customers’ personal identity preferences (PIPs) as possible. This simply means that if a customer was asked to list the brand ...
Bill Obermeier is stepping down from his role at Telstra as its director of brand, advertising and sponsorship next month and will be replaced by BigPond marketing director Amanda Johnston. When Obermeier started at Telstra ...
Former M&C Saatchi managing director Simon Corah has been appointed chairman of Access Public Relations. Rochelle Burbury and Andrea Kerekes founded the PR firm, two years ago under the name of Open Dialogue as a ...
Marketing Mag’s Guide to Digital Services Does your company provide a digital service for marketers? mobile website design online creative search social media short courses/events augmented reality/3D video analytics email affiliate/vertical digital strategy apps data ...
Client: Simplot – John West Salmon Creative: Grey Media buying: Mitchells Media Research: The Lab Strategy Background Salmon is the largest contributor to the John West business and is the brand’s flagship premium product range. ...
How do you describe the character of a man whose career history with advertising giant Clemenger Communications has spanned 28 years? Well, in his words, passionate, occasionally erratic and probably never dull… Sam Gopal reports.
Whatever people class as traditional advertising, it’s probably not facing imminent downfall. Building brand equity can still be very effectively accomplished by traditional words and images, though the vehicle by which they are delivered may change.
Should they attempt to muscle in on David Jones’ successful fashion positioning or follow a different path? Is it too late for Myer?
Krispy Kreme is a phenomenon – a brand that features in Michael Jacksons lyrics, and takes on a holy grail-like aura in The Simpsons. It is quintessentially American. It represents the fat side of Americanism, a perceptual space ...
