Marketing budgets have contracted, while business expectations and customer expectations continue to grow. Budgets are already stretched to breaking point. Delivering value in a way that benefits both the customer and the brand demands a ...
This is a guest post from planning director at BMW, Moensie Rossier. Of all personal and brand qualities, confidence is among the most desirable, yet it’s is a double- edged sword. While confidence brings success and ...
The word ‘masterbrand’ is losing currency, becoming associated with analysis paralysis, with old school marketing that can’t be nimble or opportunistic. The enemy of quick engagement, or social relevance, it’s the laboured ‘think’ not the ...
