Recently, the Australian Communications and Media Authority (ACMA) announced the implementation of a new Telecommunications Consumer Protection Code. The new code aims to provide protection against ‘bill shock’ and eliminate confusing mobile plans, making ISPs ...
What was once considered the future promise of mobile phones looks to be coming true, faster than ever. A report in Technology Review raises the possibility that smartphones are spreading faster than any technology in ...
In the lead up to the release of Marketing magazine’s annual publication for 2012, The Marketing Survival Guide, we’re winding back the clock to the start of last year and sharing the ‘Industry leader’ columns from 2011’s Digital Survival ...
Software development used to be a relatively straightforward enterprise. Identify a problem that a computer could solve, build software that would solve that problem, and then sell it to the bevy of personal computer users ...
Augmented reality (AR) might seem like a dream come true, but as a means of engaging consumers it couldn’t be more real. It comes as no surprise that 2012 promises to bring memorable digital and ...
A change is afoot, and its name is mobile. Cutting through the hype surrounding mobile can be difficult, but making sense of the situation and possibilities offered by the mobile channel is the major challenge ...
The mobile marketing message is spreading far and wide, most recently in Australia on the official Google Australia blog. According to Ross McDonald, head of retail, Google Australia and New Zealand, 2011 has been “a ...
The savvy consumer of today has become adept at avoiding being unduly influenced by even the cleverest advertising techniques. Apart from having an increased desire to control the frequency and type of marketing messages they ...
It is that time of the year again. Awards season is upon us, and it is heartening to see that this year’s awards are paying more attention to digital and mobile campaigns, including them in ...
The internet will be remembered most for how it has changed the nature of human communication, spanning the globe and allowing interaction between people who would otherwise not have come into contact. While traditional media ...
Rohit Dadwal, managing director of the Mobile Marketing Association Asia Pacific shows us the improved connectivity offered by mobile networks is changing how companies relate to their audiences.
