Language warning: this article contains the F-word. No longer stuck away in windowless offices at the back of company headquarters and called ‘personnel’, recruiters at leading corporations have taken centre-stage as it becomes obvious ...
If they’re to survive total digital disruption over the next decades, incumbent media brands need to put power in the hands of the people, writes Susi Banks. But will an industry that’s long considered itself ...
Guess what? The young, sexy market doesn’t have anything like the buying power of the over-55s. Less than a handful of marketers are catering to this, the largest, growing sector of consumers in Australia. With ...
Susi Banks looks at companies and brands of the future, writing for Marketing in Australian exclusive coverage of the inaugural SXSW V2V event that took place in Las Vegas in August. Former CEO and ...
Online communities have been around since, well, there’s been an online, but the rapidly evolving age of social media has thrown a hypothetical spanner in the works. Community managers and digital strategists swarmed to Sydney ...
