Leads
Leads
Data doesn’t lie. But what truths are you looking for?
September 2, 2020
The team from Audience Group outline how marketers can utilise an evidence-based data plan to justify marketing and advertising spend to the C–suite. Business leaders are looking to their organisations’ real-time data and advanced analytics ...
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How to become better attuned to the evolving needs of customers: Interview with Miriam Burrows
August 26, 2020
With the needs of consumers and businesses changing dramatically in 2020, marketers are left wondering where to focus their efforts in order to nurture customer relationships in a challenging economic environment. We recently caught up ...
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Building trust through user-generated content: Parents’ reviews winning customers for a French baby-skincare brand
August 19, 2020
This case study examines how a skincare retailer integrated user-generated content – via a baby product review site, Tell Me Baby – into its ongoing marketing strategy to build trust, authenticity and reliability with customers. ...
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