Hello again Everyone, These days a lot of companies are focusing on understanding their customers’ needs so they can deliver compelling products and services which will also hopefully result in long-term profitable customer relationships. As ...
The point of marketing when all the pie charts are exhausted, the yadda yadda dies down and the coffee goes stale is of course to sell. No matter how you cut it, or rationalise it, ...
Hello again, Everyone, As we are now midway through the calendar year it is a time for all businesses to take a step back and reflect on how things are going and what lies ahead. ...
In the midst of its own revolution, B2B marketing faces sweeping changes and an uncertain future. It’s 2012 and B2B marketing teams are expected to deliver more from less in an increasingly timeand resource-poor environment. ...
Global media buyer Carat has relaunched its business-to-business media agency with a renewed focus on the Asia Pacific region, creating what it claims is the first global B2B network. Already operating globally under the Just ...
Hello again Everyone, Senior level executives in B2B companies around the globe continually talk about how they are customer centric and committed to delivering a positive customer experience. A global study conducted by US based ...
It feels kinda idiotic to write this in the midst of our nicely performing economy (because it is going to bemoan our inability to cash in on our brains, especially in the manufacturing sector), but ...
A longstanding misconception about branding is that it is only for consumer products. Branding efforts in business to business marketing therefore are a waste of time – or so the old-school rationale goes. But B2B ...
In a reversal of the accepted order, what you know, not who you know, is becoming more important to the supplier-client relationship as financial pressures on businesses mount. According to research from professional services firm, ...
Social media is an important issue that is on the minds of senior management of many organisations both large and small. Businesses worldwide are taking to the likes of YouTube, Facebook, LinkedIn and Twitter in ...
Imagine this: you have just persuaded your company’s top 500 prospects to join a real-life networking group that your company owns. This group meets weekly, and discusses business topics in a very engaged way. To ...
Hello again, Everyone! In my previous two posts, I have been discussing how organisations should gather, analyse and prioritise their business customers’ needs. In this entry, I will be talking about how you actually take ...
Everyone loves an expert. I certainly do. When I’m taking my car in for repairs, getting a job done around the house, or using an accountant to do the tax thing every year, I rejoice ...
