Hello again, Everyone! 2012 has flown by and another year is just around the corner. 2013 is looking to be an even more challenging year. In addition to plummeting business confidence, increased pessimism and slow ...
In the second instalment of this five-part series on measuring return on investment of your social media efforts, Mark Cameron looks at an important step in the process: building an audience (and how to deal ...
Hello again, Everyone, As I am sure we can all attest, being a marketer today is more challenging than ever before. It is our role to help businesses meet those key performance indicators in the ...
You can see those little guys now, pecking away with their fleeting tool of consequence, the egg tooth, a hard protuberance on their beaks. Right from the start the odds are against a sea turtle. ...
Mark Cameron kicks off the first article of a five-part series on social media ROI by taking a look at a few ways of measuring digital interactions. A recent article in the Harvard Business Review ...
A content marketing strategy should involve five types of content, including trust building, educational, community contributed, curated and conversion content, according to a marketing author. John Jantsch, author of The Commitment Engine – Making Work ...
Landing pages that plug product information rather than provide content of genuine value is one of the most common errors B2B marketers make when using their websites as a lead conversion tool. Too often B2B ...
In an era of rapid commoditisation and increasing competition, companies are focusing on delivering a superior customer experience to differentiate themselves and enhance customer loyalty. Those who are successful have been rewarded with customers’ willingness ...
To Microsoft, LinkedIn is as important a content marketing tool as its own website, technical evangelism lead at the technology firm, Sarah Vaughan, revealed yesterday. Speaking at a roundtable event alongside LinkedIn’s co-founder Allen Blue, ...
Hello again, Everyone, As we are approaching the last quarter of the calendar year, if you have not already begun so, it is imperative to start thinking about the goals you have for the 2013 ...
