Author: Mark Cameron
Author: Mark Cameron
Latest ‘Future of Advertising’ report shows marketers need to look more closely at the present
January 11, 2017
Mark Cameron’s analysis of the ‘Future of Advertising’ suggests marketers should be paying more attention to getting the ‘now’ right. The world of digital marketing and advertising has gone through unprecedented change over the last ...
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The experience economy: the five stages of customer-focused change
December 11, 2016
Mark Cameron outlines what is required to lead the process of creating an exceptional customer experience in the third and final part of his series. In part one, Cameron outlines the importance of understanding customer ...
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The experience economy: grabbing the ‘creative destruction’ opportunity
December 4, 2016
Businesses are always evolving, and if a business is not moving forward, then it must be moving backwards, writes Mark Cameron in part two of his series. In part one, Cameron outlines the importance of ...
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