Author: Kimon Lycos
B2B Big Plays features news and events from the planet, and is proudly delivered twice a month by B2B Marketer, Australia’s largest B2B marketing group. [php snippet=25] LinkedIn creaming it in with advertising. Pity about the clunky bits. Global – LinkedIn is smashing ahead with advertising revenue – chances are it will hit the […]
B2B news and events from the planet! Proudly delivered twice a month, by B2B Marketer, Australia’s largest B2B marketing group. What it takes to shock a gingerbread man UK – Here’s a nice one from McCann Birmingham for Opus Energy. It’s of course based on the fact that energy companies are not easy to […]
B2B news and events from the planet! Proudly delivered twice a month, by B2B Marketer, Australia’s largest B2B marketing group. EU to be cast into Big Data Dark Ages? EU – The future: You can’t use a contact who has not opted in somehow, you can’t do profiling without permission, prospect lists must be for free […]
B2B news and events from the planet! Proudly delivered twice a month, by B2B Marketer, Australia’s largest B2B marketing group. Who is Uncle Mike? UK – Will not spoil the fun by saying too much about this smart advert from Powownow, a remote conferencing company, suffice to say for all those […]
B2B news and events from the planet! Proudly delivered twice a month, by B2B Marketer, Australia’s largest B2B marketing group. Please explain. A campaign concept that means what to whom?! UK – Ageas is launching a new advertising campaign aimed at brokers. Thing is, and I don’t want to be mean here, but… what […]
B2B Big Plays features news and events from the planet, and is proudly delivered twice a month by B2B Marketer, Australia’s largest B2B marketing group. Global – The recently known Siemens Enterprise Communications is now Unify, and the rebranding effort across its channel partners and social media went on full auto. Across 49 countries and 14 languages, TIE […]
B2B Big Plays is proudly delivered twice a month by B2B Marketer, Australia’s largest B2B marketing group. Airbus wants to own the sky – or is it love? Global – In a first for the Financial Times, a cover wrap has been created to show-off the Airbus A380, with British Airways coming along for the […]
B2B Big Plays features news and events from the planet, and is proudly delivered twice a month by B2B Marketer, Australia’s largest B2B marketing group. IBM adds a few IQ points to cities Paris – When does advertising turn into something really useful? When it becomes a bench, shelter or ramp on stairs. Built around the concept, Smarter […]
B2B Big Plays features news and events from the planet, and is proudly delivered twice a month by B2B Marketer, Australia’s largest B2B marketing group. Waste a heap of time and win £200 UK – Ashamed to say, but I’m contributing to the shameless promotion of an app for an online printing company – Solopress. But hey, full […]
B2B Big Plays features news and events from the planet, and is proudly delivered twice a month by B2B Marketer, Australia’s largest B2B marketing group. IDM gets a Richard from Google Middlesex – Google’s Director of Business Markets, Richard Robinson has joined the IDM B2B marketing council. He takes the glorious position as Chair. IDM – (The institute […]
B2B Big Plays features news and events from the planet, and is proudly delivered twice a month by B2B Marketer, Australia’s largest B2B marketing group. Nomination for the Academy Awards? IBM’s ‘A boy and his atom’ Global – Cue husky voice-over guy: IBM scientists have moved atoms by using their scanning tunnelling microscope to make a movie, […]
Ooh, imagine the wonders of hooking up with a big boy. You know, one of those massive multinationals, who, despite their power and size, lack the very innovation you can deliver. Thus, with one order, you can raise your sales by a staggering 30%. The global marketplace is opened up like a ripe clam, and you […]
You can see those little guys now, pecking away with their fleeting tool of consequence, the egg tooth, a hard protuberance on their beaks. Right from the start the odds are against a sea turtle. Each baby born from the clutch of 100 leathery skinned eggs has to now dig its way out. Fancy that! […]
How much is something worth? Typically the first reply is what the market determines; this is the classical MBA version of how to establish pricing in a market. Everyone feels comfortable with this, because for humans it is damn hard for us to establish what is the value of something. Saying it is what the […]
