Brand Behaviour episode 2: Melissa Hopkins (Optus)
Brand Behaviour episode 2 explores the renewed significance of telco during a global pandemic with feature guest Melissa Hopkins, head of consumer marketing at Optus.
During this episode of Brand Behaviour Melissa Hopkins talks to the editor of Marketing, Jazz Giuliani and resident brand expert, Associate Professor Karl Treacher, about how Optus is responding to people’s needs as a brand, both strategically and tactically, during COVID-19.
Karl provides brand insights about Optus and about the shifting nature of brand innovation during a crisis.
Karl and Jazz also speak with Melissa about NBN and emerging consumer behaviours in the category.