UnLtd’s yearly results in fight to undo youth disadvantage show total social impact of $6.5 million
UnLtd, the organisation which unites Australian media, marketing and advertising industry organisations and professionals to help undo youth advantage, has released its yearly results.
Marketing, media and advertising charity UnLtd has released its yearly results, detailing how it has engaged the support of 88 companies and industry bodies to collectively support 42 charities that work with at-risk youth.
Funds from events and payroll giving doubled, and in-kind services totalled $475,000 and included video production, CSAs, creative assets and talent. Volunteers donated 8785 hours of their time and donated and negotiated media inventory rose by 196% year-on-year. Total social impact of the combined efforts equates to $6.5 million, which represents a 71% year-on-year increase.
Charity partners include Youth off the Streets, Melbourne City Mission, Desert Pea Media, and the Mirabel Foundation. Industry partners include APN Outdoor, Fairfax Media, KIIS 1065 FM, NewsCorp Australia, Channels Seven, Nine and Ten, and Woolworths. With its various partners over an array of different projects, UnLtd fights all kinds of youth disadvantage, surrounding mental health, trauma, abuse, neglect, homelessness, isolation and education.
“Ten Gives wouldn’t exist without UnLtd’s deep understanding of both the charity and media sectors, which enabled us to create, launch and expand a program that resonates strongly with our staff and is producing a wide range of great results for our charity partners,” says Paul Anderson, CEO at the Ten Network.
“Our social partnership with The Pyjama Foundation has kept the team motivated and energised during a period of constant change within the media industry. Together, we are dedicated to helping this remarkable charity raise the vital funding needed to reach more foster kids, right across Australia,” says Ali Krzyszton, consumer strategist and sales Trainer at Bauer Media.
Here’s the video wrap of yearly results:
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UnLtd is a Marketing content partner. We encourage marketers to visit unltd.org.au and contribute to undoing youth disadvantage.