Marketing automation has become an essential component of modern marketing strategies, enabling businesses to target their audiences with precision and efficiency. However, with the ever-evolving landscape of marketing technology, it can be challenging to stay ahead of the curve. Taguchi, with its patented customer engagement platform, has addressed this challenge head-on, providing businesses with a robust and innovative solution to their marketing needs.

Taguchi, a pioneering marketing automation company with a global presence, has developed a cutting-edge platform which empowers businesses to maximise their marketing potential. With offices in Australia and Singapore, Taguchi has established itself as a trusted partner for businesses seeking to streamline their marketing efforts, increase efficiency, and drive real, tangible results. Read on to learn about the Taguchi advantage — and how it can give your business the edge over your competitors.

The Taguchi advantage

Taguchi’s customer engagement platform is designed to help businesses overcome the common challenges of marketing automation, including:

Data fragmentation: Taguchi’s platform integrates seamlessly with your existing marketing systems and customer databases, providing a centralised database marketing view and enabling sophisticated personalised marketing campaigns.

Lack of personalisation: Taguchi’s sophisticated targeting capabilities enable advanced personalisation, for highly targeted campaigns and customer ‘nurture’ journeys that truly resonate with their intended audiences.

Inadequate analytics: Taguchi’s platform provides real-time analytics and reporting, enabling businesses to measure the effectiveness of their marketing efforts and make agile data-driven decisions. 

Technical expertise

Taguchi’s technical director and co-founder Ben Dyer is the technical brains behind the software. Dyer is highly regarded in the industry for his exceptional expertise and innovative approach to marketing automation and customer engagement. As the author of Taguchi’s patent, Dyer has played a crucial role in developing the company’s trailblazing technology. He’s still as close to the technology today as he was when he started with “an idea and an algorithm” more than 15 years ago. 

We exist to drive successful business outcomes for our clients

Taguchi has helped numerous businesses achieve remarkable success in their marketing efforts. One such example is Accor Hotels, where Taguchi enabled Accor to increase customer loyalty and drive revenue growth, through targeted marketing campaigns, including one campaign which generated a 300 percent uplift in hotel bookings. Read more about other impactful client success stories here. 

Integration capabilities

Taguchi offers robust integration capabilities, enabling seamless connections with various platforms and systems. Our standard APIs and advanced integration techniques allow for self-managed integrations with direct access to our technical support team if needed.

We can develop custom integrations depending on your individual needs and existing platforms. Or, we have a range of pre-built integrations which you can use out of the box. For example, our standardised integrations work across all popular social media platforms, including:

• TikTok
• Facebook
• Google Audiences

These integrations empower you to:

• Directly target specific audiences
• Retarget engaged subscribers
• Boost your reach across email, SMS and cross-channel campaigns
• Amplify your marketing spend with targeted frequency increases
• Reduce marketing spend by excluding existing database subscribers from social media ads
• Ensure your brand stays memorable long after they’ve clicked away. 

Taguchi’s customer engagement platform offers a range of benefits for businesses seeking to maximise their marketing potential. With its cutting-edge technology, expert team, and commitment to data sovereignty and compliance, Taguchi is empowering businesses to achieve their marketing goals and drive sustainable growth. By leveraging Taguchi’s marketing automation platform, businesses can: 

• Increase efficiency and productivity
• Drive better results and return on investment (ROI)
• Improve customer engagement and loyalty
• Stay ahead of the competition in a rapidly evolving market

Contact Taguchi today to learn more about how our comprehensive marketing automation solution can help your business achieve its marketing goals.