Shootsta is a global leader in video production technology, offering a comprehensive suite of solutions to meet the evolving needs of modern businesses. From high-end content creation to scalable video production packages, Shootsta equips organisations with everything they need to create high-quality, impactful video content at scale. Centred around the platform, they are committed to innovation and excellence. Shootsta continues to simplify and redefine the possibilities of video.

Founded in 2015 to address the market need for a simplified, cost-effective video production solution, Shootsta’s vision is to see video at the heart of human connection and communication, in every business. They want to empower people to create effective video content that is easy to make and affordable, all while maintaining the quality and scale desired by businesses all over the world. Shootsta strives to educate and inspire its customers by providing the tools and training needed to unleash creative potential. 

Headquartered in Sydney and with offices in Singapore, London and California, Shootsta has completed more than 60,000 projects, launched 800 video campaigns and achieved over two billion views with some of the largest brands in the world. 

As video plays an increasingly critical role in marketing and communications, Shootsta has revolutionised the world of production by disrupting traditional models and introducing proprietary technology, paired with world-class creative services to power all levels of content creation. Shootsta’s services enable:

• Cost-effective video production.
• Efficiency, with a rapid production turnaround time (24-48 hours).
• Consistent branding, embedding templates, style guides and asset library.
• Scalability and flexibility.
• Global reach, along with accessible and regionalised content. 
• Analytics and insights about video performance, engagement and viewer behaviour.

Product developments

At the heart of all its offerings is the Shootsta Platform, the powerhouse behind Premier and Shootsta Pro.

With nearly a decade of producing over 1000 videos per month globally for businesses, the platform has been iterated and designed to derive efficiencies and provide creative assistance at every turn.

The development of AI Assist, a cutting-edge AI workflow, has made the ideation, briefing and reviewing of video content more seamless and efficient than ever before. By automating key aspects of the production process and providing intuitive tools for collaboration, the Shootsta Platform ensures that high-quality video content is accessible to all brands, regardless of size or budget. Specifically, AI Assist:

• Helps remove briefers and scripters block when creating video.
• Allows Shootsta users to spend more time creating, and less time briefing.
• Derives learnings from your brand ethos and Shootsta’s experience to reduce production bottlenecks.
• Is private and secure.

Evolution of the “Hero Hub Hygiene” content model

Shootsta’s forward-thinking approach leverages the “Hero Hub Hygiene” content model, with Shootsta Pro delivering “Hub and Hygiene” content.

Shootsta Pro continues to lead consistent video production through its subscription service, empowering customers to scale their video content effortlessly. It is ideal for creating repeatable content for diverse purposes, from social cuts to comprehensive product demos and engaging sales videos.

Shootsta Pro creates comprehensive brand compliance measures and professional quality across all content, enabling brands to maintain a strong and cohesive visual presence.

In 2024, 91 percent of businesses continue to leverage video as a critical part of their marketing strategy. Shootsta Premier caters to this need by providing high-end “Hero” creative video production services that enhance brand messaging and maximise audience reach.

Chief Executive Officer Dan Chiha is excited about the new Shootsta Premier product.

“Our new Shootsta Premier service is designed to deliver top-notch content quickly and affordably, making it perfect for brands aiming to elevate their video marketing strategy, while accessing the benefits of the broader Shootsta ecosystem,” Chiha says.

“We are addressing the common trade-offs of quality, time, and cost – a challenge we refer to as the ‘Golden Triangle’. Shootsta has successfully solved this, providing our clients with the best of all worlds.”

In a hyper-connected world, Shootsta’s omni-video ecosystem (a comprehensive framework integrating various video-related channels, platforms and technologies) is designed to integrate video into every part of the funnel, enabling brands to create impactful video content at every stage, both internally and externally. 

This holistic approach ensures that video content is not just an add-on, but a core component of your strategy, driving engagement and delivering results. 

Chiha describes Shootsta’s game-changing approach: “Our omni-video ecosystem, supported by our innovative platform, is set to revolutionise the way our clients create and share their stories, driving efficiency and cost savings like never before. Consumers can now access and enjoy videos effortlessly, regardless of their existing process.”

Shootsta has a number of innovative product developments underway. Stay tuned.

For further details, contact Maddy Clark, Head of Sales and Partnerships at Shootsta via this link.