Marketing Magazine

OPINION shares

Facebook ads not packing the same punch? How to identify and combat ad fatigue

Nothing lasts forever. Especially in advertising. Brian Bowman says creative fatigue happens when an ad’s performance declines because people have seen it...

BY  Marketing

5 December 2018 4 min read

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My open and click-through rates have gone down – what should I do?

By making certain adjustments, it’s easy to get whatever open and click-through rates you like, but that won’t necessarily deliver the best...

BY  Marketing

4 December 2018 3 min read

OPINION shares

Losing touch? Remastering the art of customer conversation

Despite its endless abundance, data is a scarce resource for marketers. According to Lauren Forrester, even the most experienced marketers need to reassess...

BY  Marketing

3 December 2018 3 min read

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A/B testing: we are are only scratching the surface

A/B testing changed the way the industry operates – gone are the days of shrugged shoulder decisions and blind button pushing. According to Mark Sanderson,...

BY  Marketing

23 November 2018 3 min read

INTERVIEW shares

Mind conductors: manipulating in-store music to boost sales and CX

Ever thought about how much in-store music affects purchasing behaviour? Turns out, it’s a lot. This company takes control by paying attention to the...

BY  Josh Loh

21 November 2018 5 min read

INTERVIEW shares

AdRoll VP of international on adtech martech convergence and a year of change

Marketing speaks with AdRoll VP of International Marius Smyth about the company’s year of changes and how SMEs are reaping the rewards of heavy...

BY  Ben Ice

20 November 2018 5 min read

OPINION shares

Forrester VP on voice tech: “Everyone, including Amazon, fails the trust test”

Just because consumers are welcoming voice devices into their homes doesn’t mean they trust them. Forrester’s Dipanjan Chatterjee on the far-reaching...

BY  Marketing

19 November 2018 4 min read

INTERVIEW shares

Voice technology is changing SEO: here’s what brands can do about it

SEO is basically a popularity contest, according to Jim Stewart. In an age where people would rather converse with a machine than consult with a screen, how...

BY  Josh Loh

15 November 2018 3 min read

OPINION shares

Hidden channels? How SMS is changing these three industries

Have marketers been missing out on SMS? Richard Watson outlines three industries poised to leverage SMS for better customer connection. Technology has made...

BY  Marketing

14 November 2018 3 min read

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The empathy injection – how Facebook is changing communication with VR and AR

Facebook Australia’s head of technology Jason Juma-Ross says the future of VR-enabled social networking may be unlike anything we’ve yet imagined....

BY  Josh Loh

31 October 2018 7 min read

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VR gives new meaning to ‘holidaying at home’ – a real substitute for travel?

As virtual reality technology improves, it creates new opportunities for travellers seeking new experiences, say Vikki Schaffer, Alexandra Bec, Brent D....

BY  Marketing

29 October 2018 3 min read

OPINION shares

Three AI applications to transform your customer interactions

Could there be value lying dormant in your company? Claire Fastier gives three examples of AI unlocking efficiency and opening avenues for your customer...

BY  Marketing

29 October 2018 3 min read

INTERVIEW shares

Poetry in architecture – Steve Sammartino’s future-focused house

Steve Sammartino is building the world’s most futuristic house, equipped with a drone landing pad, voice enabled walls and solar roof tiles. He tells...

BY  Ben Ice

22 October 2018 4 min read

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Radio rejuvenation – how ARN’s platform embraces new tech and challenges preconceptions

New technologies, content platforms and listener preferences have pushed ARN to re-evaluate its assets, its talent and its approach, once again...

BY  Marketing

22 October 2018 4 min read

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Down the garden path? Six ways for brands to blend martech with customer journeys

Heading in the right direction or down the garden path? It’s time to start using martech to create better customer journeys, says Nicole Stirling. Martech...

BY  Marketing

15 October 2018 3 min read

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Brands need an augmented reality check – preparing for the tipping point

The augmented reality we see today is merely the tip of a forthcoming iceberg, according to Michael Ridland. With Apple’s heavy investment in the...

BY  Marketing

9 October 2018 3 min read

OPINION shares

Data as water – the drinking and drowning of ‘marketing science’

Many within the industry would like their practice acknowledged as a science, however according to Alex Kirk, marketers must first remedy a fundamental lack...

BY  Marketing

8 October 2018 3 min read

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The voice of influence – why podcast marketing remains an untapped resource

New intelligence from the podcast sector proves the value of understanding context in delivering material that will entice evolving audiences in bold ways....

BY  Marketing

8 October 2018 5 min read

OPINION shares

Brain trust: will voice marketing open a well of untapped consumer engagement?

For our Audio and Voice Brief, Marketing asks industry experts: ‘what new opportunities for consumer engagement does voice tech offer that previous...

BY  Marketing

8 October 2018 3 min read

OPINION shares

Breaking the behaviour barrier with voice technology – a ways to go

Armed with a clear understanding of the triggers that drive behaviour, good marketers will be able to weave voice tech into their brands in new and...

BY  Sérgio Brodsky

5 October 2018 4 min read

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