Marketing Magazine

INTERVIEW shares

Contextual commerce is coming – Carolyn Breeze tells us how to use it and where it’s going

Contextual commerce is the marketing phenomenon that will sweep the industry, says Carolyn Breeze, allowing businesses to capture and process a customer at...

BY  Josh Loh

17 April 2018 7 min read

OPINION shares

Aligning content and automation with sales enablement – the new B2B frontier

Andy Pattinson knows how marketers and sales teams can work smarter to achieve ROI and scale with automation, content and sales enablement solutions. Demand...

BY  Marketing

5 April 2018 2 min read

CASE STUDY shares

Using AI to outthink one of Australia’s deadliest cancers

AI technology is able to detect melanoma more successfully than the naked eye. Here’s how a Bondi Beach activation generated exposure for the...

BY  Marketing

4 April 2018 4 min read

OPINION shares

Digital media buying and transparency – should agencies and tech providers be cut out?

It’s tempting for brands to consider an in-house model with one or two tried-and-tested tech stacks. Mitch Waters says finding a middle path is a way...

BY  Marketing

3 April 2018 3 min read

INTERVIEW shares

Intelligent conversations? Smart technology, CX and the difference between digital butlers and stalkers

Marketing speaks with Dr Nicola Millard, head of customer insight and futures at BT Global Services about human-digital customer service,...

BY  Ben Ice

28 March 2018 10 min read

OPINION shares

Tech and the future of physical retail – a view from SXSW

Retail marketing has been a hot topic of discussion at SXSW so far. Rob Currie reports from the conference, with examples of how tech can save bricks and...

BY  Marketing

14 March 2018 2 min read

OPINION shares

It’s about control: the perils of misunderstanding personalisation

There’s plenty of research about retargeting’s benefits, but Tyler Greer would like to see research on the damage done by pummelling users with...

BY  Marketing

14 March 2018 3 min read

OPINION shares

How becoming trigger-happy can stop marketers firing blanks

A lot of companies are sacrificing sales for data, says Rob Morrison. Data on the trigger moments that put consumers back in the market is what marketers...

BY  Rob Morrison

13 March 2018 2 min read

SPONSORED shares

Analytics – is sharing data the key to improving customer engagement and influence?

Companies using external data, as well as sharing their own with other parties, are gaining the competitive advantage. This article was sponsored by SAS to...

BY  Marketing

5 March 2018 2 min read

OPINION shares

How to switch on your next event with AI

AI shouldn’t just be a novelty at your next event. Felippe Diaz says it can enhance every experience at every touch point. This article originally...

BY  Marketing

2 March 2018 4 min read

INTERVIEW shares

LinkedIn director of marketing solutions on why Australian marketers are lagging in new tech adoption

Prue Cox, director of marketing solutions at LinkedIn, says Australian marketers are playing it safe when it comes to leveraging new technologies. A...

BY  Ben Ice

28 February 2018 3 min read

OPINION shares

GDPR: everything Australian marketers need to know

Does it affect you? Heath Barlow explains Europe’s GDPR and what it means for Australian marketers with operations in Europe. The General Data...

BY  Marketing

26 February 2018 3 min read

OPINION shares

The future of CRM: three innovations to prepare your business

Artificial intelligence, ‘channel-less’ innovation and augmented reality. Luke McCormack has three CRM innovations that’ll help...

BY  Marketing

14 February 2018 2 min read

SPONSORED shares

Digital empowerment and innovation: how to lead the pack in CX

It’s experiences, not products that sell. Here’s how to make compelling CX a reality. This article originally appeared in The Experience...

BY  Marketing

14 February 2018 3 min read

OPINION shares

Not sure which tech trends to invest in? Check with your customers

It’s the time of year when inboxes are bombarded with the biggest trends to watch out for in 2018. Pip Stocks knows how to find what’ll work for...

BY  Marketing

12 February 2018 2 min read

OPINION shares

The dos and don’ts of building a great CX dashboard

Ed Falconer has 10 tips for creating the right customer experience dashboard for you and your organisation. 1. Understand your stakeholders When planning...

BY  Marketing

29 January 2018 1 min read

OPINION shares

Chatbots, social and deciding who really owns AI

Chatbots are social media 10 years ago, says Hamish Cargill, and the fledgling tech would do well to take note of its more evolved cousin. Take yourself...

BY  Marketing

17 January 2018 3 min read

SPONSORED shares

Could your understanding of data be a little more… scientific?

Modern businesses are overrun with data, but without the expertise required to turn technology into actionable insight, it’s useless. Here’s how a data...

BY  Marketing

16 January 2018 2 min read

OPINION shares

Trust in third parties, trust in data – why transparency is falling down

Mark Henning addresses how to get to ‘marketing nirvana’, where transforming more actionable insights for better, more effective marketing is...

BY  Marketing

11 December 2017 2 min read

OPINION shares

Digital downfall drives new thinking around ROI marketing metrics

Michaela Chan addresses the changing ROI marketing metrics driven by the digital evolution and multiple campaign platforms. The revelation that Facebook...

BY  Marketing

6 December 2017 2 min read

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