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Convenience is king – the unlikely marriage of CX and security

In the wake of COVID-19, some form of digitisation has become a necessity for most brands. Richard Marr writes about how login functionality impacts users...

BY Marketing

1 July 2020 min read

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CMOs must champion the right technology solutions in order to achieve positive CX

Digital innovation can be a key driver of differentiation in the market, particularly during a global lockdown. Omer Wilson writes about how IT...

BY Marketing

25 June 2020 min read

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Hosting a virtual event in 2020: Five tips to keep your audience engaged

Virtual events have been a hot topic for the industry since the beginning of the pandemic and into the foreseeable future. Andrea Dixon writes about how to...

BY Marketing

23 June 2020 min read

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How digital sensory marketing is key to appealing to today’s consumer

Will Griffith explores how marketers can adapt sensory marketing – utilising senses of sight, hearing, smell, taste, and touch in a digital context. 2020 is...

BY Marketing

23 June 2020 min read

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The immeasurable contribution of Out of Home

The OOH sector may have experienced uncertainty during lockdown, but Joe Copley writes about the great strides that were made using OOH media to spread...

BY Marketing

22 June 2020 min read

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Why this tech startup didn’t pivot during lockdown: Interview with Stevan Premutico

It has been notably difficult to avoid the word ‘pivot’ recently. Social distancing measures and economic downturn, as a result of COVID-19, has forced...

BY Jasmine Giuliani

12 June 2020 min read

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Avoid the rabbit hole: three questions marketers should ask their data

Relevant data and metrics can be a seriously effective tool for marketers to gain management buy-in. But how do we know which data sets are most relevant...

BY Marketing

10 June 2020 min read

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The vital role of CX during a pandemic

Customer experience (CX) has become integral to the survival of businesses across the globe during COVID-19. Sreelesh Pillai shares his tips for how to...

BY Marketing

25 May 2020 min read

CASE STUDY shares

Case study: using AI-led chat bots to engage with customers

This case study uncovers how Optus used new technologies and artificial intelligence (AI) to engage with customers and offer a personalised experience.

BY Jasmine Giuliani

23 April 2020 min read

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Can personalisation and privacy coexist?

Will Hayes believes that privacy and personalisation can coexist if brands earn the trust of consumers by using their data for the right reasons.

BY Marketing

22 April 2020 min read

INTERVIEW shares

Strategies for retention: Interview with Siamac Rezaiezadeh

We recently caught up with Siamac Rezaiezadeh, head of product marketing of GoCardless, about the unique marketing challenges of SaaS, strategy and how to...

BY Jasmine Giuliani

16 April 2020 min read

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Marketing to Gen Z: Interview with Harry Sanders

As Gen Z begins to establish themselves in the workforce, it is critical that marketers understand how to appeal to a generation that has never lived in a...

BY Jasmine Giuliani

8 April 2020 min read

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A tale of two brands

Andrew Kolb and Alison Tilling use a Brand Asset Valuator to analyse the successes and downfalls of two iconic Australian brands in a volatile business...

BY Marketing

12 March 2020 min read

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How 5G will shake things up in sport for players, fans, broadcasters and brands

360-degree replays, dragons in the stadium and unprecedented levels of real-time performance data. 5G is coming and the game won’t be the same....

BY Marketing

26 February 2020 min read

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Got the message? Make sure your brand isn’t missing the messaging app opportunity

Australian companies have been slow to acknowledge and exploit the potential of messaging apps when it comes to improving CX, says Audrey William. If we...

BY Marketing

14 February 2020 min read

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Fake news, deep fakes and fraud detection 2020 – addressing an epidemic

Online giants and regulators alike have taken up the fight against fake news and deep fakes. Simon Marchand says the answer has been on the tips of our...

BY Marketing

12 February 2020 min read

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Conversational AI: the gateway drug to full AI adoption

If you’re yet to venture into machine learning, conversational AI will let you test the waters in ways that’ll delight customers and streamline...

BY Marketing

19 December 2019 3 min read

NEWS shares

What will the ’20s bring for Google Ads? Experts weigh in

Will the ACCC regulate Google Ads? How will automation and machine learning impact the platform? Will Google Ads become unprofitable for advertisers? Gary...

BY Gary Nissim

4 December 2019 6 min read

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Given COVID19, how quickly will the marketing industry as a whole take to ‘bounce back’?

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