Marketing Magazine

This is the default dialog which is useful for displaying information. The dialog window can be moved, resized and closed with the 'x' icon.

OPINION shares

Video (content) killed the radio star and it’s not going anywhere in 2022: Here’s why

Over the past few years, video has become the breakout star of the marketing world. Buoyed by the growth of short-form video sharing platforms such as...

BY Marketing

18 January 2022 5 min read

How National Optical Care use marketing automation to support a growing empire

National Optical Care (NOC) has expanded its portfolio, adding several optometry practices to the business throughout 2021. Established in late 2020, NOC...

BY Liv Croagh

17 January 2022 5 min read

FEATURE shares

What’s in store for digital advertising in 2022?

To say the digital advertising landscape has changed over the last year is an understatement. As more players make moves to address consumer privacy...

BY Marketing

13 January 2022 3 min read

FEATURE shares

Should marketers be using NFTs? (And, what are they?)

If there’s an early buzzword for 2022 it should be NFT. Becoming part of the dialogue for “bitcoin bros” and alike in 2021, NFTs’ reach is now widespread....

BY Liv Croagh

12 January 2022 3 min read

OPINION shares

Data privacy – the dos and don’ts of collecting customer data

For brands, data is everything. Those key insights into core consumers – how & when they shop, their key interests, and what makes them tick – are...

BY Marketing

10 January 2022 4 min read

OPINION shares

From collecting cookies to collecting identification: Rethinking data in 2022

With the cookipocalypse looming, the shift in demand for zero and first party data is expected to continue in the coming year. Paige Richardson looks at how...

BY Marketing

6 January 2022 5 min read

OPINION shares

How first party data enables personalised service for better customer journeys

The definitive goal of every interaction is to deliver a great experience which builds and strengthens the relationship with your customer. Period. Andrew...

BY Marketing

5 January 2022 5 min read

OPINION shares

The Dos and Don’ts of SEO: easy steps to keep up your sleeve

The world of SEO is nuanced and ever-changing – but it’s rising in popularity and skyrocketing in importance. Mike Andrew understands how to wrap your...

BY Marketing

3 January 2022 3 min read

OPINION shares

The future of marketing: Why CMOs should invest in data intelligence

Over the past two years, there’s been an acceleration of the digital landscape in large part due to COVID-19. As a result, digital transformation has become...

BY Liv Croagh

27 December 2021 5 min read

OPINION shares

Emptying out the cookie jar: Challenges and opportunities for marketers

This is the era of privacy. The modern consumer expects truly personalised experiences on whatever touchpoint they engage with your brand. Challenge...

BY Marketing

20 December 2021 5 min read

OPINION shares

Why it’s time for marketers to ditch the concept of the mobile consumer

The pandemic has seen a dramatic shift in our relationship with our mobiles. During stay at home orders and endless social distancing requirements, our...

BY Marketing

22 November 2021 5 min read

INTERVIEW shares

Mr Yum’s Kim Teo

Before COVID, Mr Yum was a nice-to-have order and pay mobile menu. Now, with social distancing and hospitality restrictions, it’s a cornerstone of...

BY Liv Croagh

18 November 2021 5 min read

OPINION shares

Five things every marketer needs to know

The shifts in consumer behaviour because of the pandemic are unparalleled, to the point where the word ‘unprecedented’ has become a cliché in its own right....

BY Marketing

11 November 2021 4 min read

OPINION shares

Why data matters in workflow management tools

When it comes to project management tools, the world is now our oyster. Pre-COVID, workflow management platforms were already starting to proliferate, but...

BY Liv Croagh

26 October 2021 4 min read

OPINION shares

Hybrid events: worth the effort?

Event marketing is going through a revolution. Restrictions, social distancing and remote working means the classic ‘fill a conference hall’ style model is...

BY Azadeh Williams

12 October 2021 4 min read

OPINION shares

Preparing for the future of identity and addressability

Over the past few years, marketers have walked a tightrope between offering more personalised online experiences to their consumers and ensuring that the...

BY Marketing

11 October 2021 5 min read

OPINION shares

AR is still considered risqué, would your brand take a leap of faith?

Augmented Reality (AR) is a fast-growing industry and the potential for growth is limitless. The market is estimated to be worth US$225.77 billion by 2026....

BY Marketing

5 October 2021 5 min read

OPINION shares

What Apple’s big privacy changes mean for the future of marketing

Apple has done another transparency update. Sabri Suby looks at how this impacts digital marketers. In April 2021, Apple made an announcement on privacy....

BY Marketing

5 October 2021 5 min read

OPINION shares

ROAS not equating to sustainable business growth

Return on Ad Spend (ROAS), is the single most important metric for your marketing, or is it? Josh White looks at ROAS and the value of long term customers....

BY Marketing

30 September 2021 6 min read

INTERVIEW shares

Blockchain trends for the marketing industry: Interview with Lachlan Feeney

Accelerated tech innovation can be both exciting and overwhelming. In this interview we explore how blockchain can advance digital marketing and what trends...

BY Jasmine Giuliani

29 September 2021 6 min read

Page 1 of 29

Marketing Magazine

Already a Member?

Not a Member Yet?

OPINION shares

SPONSORED shares

FEATURE shares

FEATURE shares

OPINION shares

OPINION shares

OPINION shares

OPINION shares

OPINION shares

OPINION shares

OPINION shares

INTERVIEW shares

OPINION shares

OPINION shares

OPINION shares

OPINION shares

OPINION shares

OPINION shares

OPINION shares

INTERVIEW shares

Choose Your Style