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Data, data everywhere, but time to stop and think?

With an unprecedented number of insights now available from a myriad of channels around the clock, are marketers drowning in data? Brent Banning writes...

BY Marketing

28 October 2020 5 min read

FEATURE shares

Extreme Disruption in Automotive – Brand will become more important not less

In this in-depth content series, Professor Francis Farrelly and Sam McOrist consider the future of the auto industry post pandemic, exploring the unique...

BY Marketing

27 October 2020 8 min read

INTERVIEW shares

Using software to transform relationships with customers: Interview with Booth Fellers (Khoros)

In this interview Marketing Mag editor Jazz Giuliani speaks with Booth Fellers, the general manager (APAC) at Khoros, about automation and AI, brand...

BY Marketing

26 October 2020 20 min read

OPINION shares

How retailers can de-clutter their marketing strategies to build resilience amid constant change

In order to successfully become agile, innovative and customer-centric, retailers must de-clutter technology solutions and ruthlessly refine strategies,...

BY Marketing

14 October 2020 4 min read

OPINION shares

The human element of data-led advertising

Tasneem Ali considers how marketers can bring the human element back to their advertising strategy through market research and listening to their customers....

BY Marketing

9 October 2020 5 min read

OPINION shares

Accept the cookie-free reality, even if it bites

In light of the looming loss of third-party cookies for targeted behavioural advertising, change is a reality. James McDonald and Ron Ramaiya write about...

BY Marketing

7 October 2020 5 min read

OPINION shares

Digital services have kept us functioning, but the balancing act between services and experiences remains more important than ever

Businesses are considering ‘the customer journey’ more now than possibly ever before. Jennifer Arnold defines the differences between a digital...

BY Marketing

30 September 2020 5 min read

MarCast explores what role data plays in business growth post COVID-19 with Michael Ziviani

In the latest episode of MarCast our editor Jasmine Giuliani speaks with founder and CEO of Precise Value Michael Ziviani about how data has become the new...

BY Marketing

30 September 2020 5 min read

OPINION shares

Improving the value of PR measurement and reporting

Stu Wragg outlines three important questions that PR professionals need to consider to improve the value of reporting and ensure maximum strategic insight...

BY Marketing

29 September 2020 5 min read

OPINION shares

How marketers can capitalise on the new updates in Apple’s iOS 14

Jamie Shostak writes about the long-awaited iOS 14 updates and the ways that mobile and app marketers can take full advantage of them. Mobile marketers have...

BY Marketing

25 September 2020 5 min read

INTERVIEW shares

The world’s first ‘virtual’ Tour de France: Interview with Ruth Rowan

This year the world experienced the famed Tour de France in a completely new way. In an extraordinary pivot the race that generally attracts up to 10...

BY Jasmine Giuliani

23 September 2020 7 min read

OPINION shares

The importance of mobile applications and the impact on retailer’s revenue

Many retailers might have considered investing in an app at some point but are often dissuaded by the development cost. Kelly Slessor explores whether brand...

BY Marketing

23 September 2020 5 min read

OPINION shares

The neuroscience of making virtual events more engaging

Many of us are now attending virtual events and meetings every week, if not daily. But as virtual event fatigue emerges, Sara Drury examines how can we work...

BY Marketing

21 September 2020 8 min read

OPINION shares

Can adtech plug the gap for small and mid-sized publishers in Australia’s shrinking media landscape?

The paradigms of digital marketing are shifting due to the demise of third-party cookies, increased privacy measures and the shrinking publishing industry...

BY Marketing

15 September 2020 4 min read

INTERVIEW shares

Is ad-fraud syphoning your marketing budget? Interview with Mick O’Brien

Online affiliate marketing is one of the most valuable growth areas for advertisers, but a recent report from CHEQ states that affiliate marketing fraud...

BY Jasmine Giuliani

11 September 2020 6 min read

OPINION shares

Creativity in crisis: how brands can embrace disruption to drive innovation

COVID-19 has accelerated the adoption of digital technology to create innovative experiences. Suzanne Steele writes about the intersection of technology and...

BY Marketing

7 September 2020 5 min read

OPINION shares

Data doesn’t lie. But what truths are you looking for?

The team from Audience Group outline how marketers can utilise an evidence-based data plan to justify marketing and advertising spend to the C–suite....

BY Marketing

2 September 2020 7 min read

OPINION shares

AI helping train customer service teams remotely

Sreelesh Pillai writes about how technology can not only improve efficiencies and customer experience, but how businesses can utilise AI to provide a...

BY Marketing

17 August 2020 min read

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