Marketing Magazine

OPINION shares

Amazon is playing the long game in taking over Australian ecommerce

Many have discredited Amazon’s initial entry into the Australian market as lacklustre; however Jon Reily warns ecommerce retailers that Amazon never...

BY  Marketing

23 August 2019 4 min read

INTERVIEW shares

Quantum leap – why this theoretical physicist now works in martech

Ever thought of making a career change? Anna Grodecka-Grad did – from a tenured position in quantum physics to scalable programmatic advertising. Now, she...

BY  Josh Loh

21 August 2019 4 min read

OPINION shares

Drawing the line from CX to ROI – it’s the human touch

So, you’ve got a CX platform? Great! You’re 20% there! According to Kantar’s Jake Pilgrim, there’s much more to CX than purchasing a platform to...

BY  Marketing

21 August 2019 3 min read

OPINION shares

Your disjointed tech stack is damaging your customer experience

‘Damn it, Jim, I’m a marketer, not a systems integrator!’ Star Trek‘s Dr McCoy might have protested. In today’s digital...

BY  Marketing

20 August 2019 3 min read

OPINION shares

I dream of (data) genie – power, pace and paradox

With ACCC chair Rod Sims declaring that the “[data] genie is out of the bottle,” and with CDR and Open Banking on the horizon, how will brands...

BY  Marketing

14 August 2019 5 min read

INTERVIEW shares

How the data ethics discussion is impacting Australia’s largest analytics business

TEG Analytics head of automation Daevid Richards talks data ethics, handling one of Australia’s largest customer databases, programmatic upskilling and...

BY  Josh Loh

9 August 2019 6 min read

SPONSORED shares

CX in the experience economy – is data a common language in your organisation?

Companies talk the talk and preach the tenets of customer centricity. And yet a clear customer view and actionable insights that prioritise customer care...

BY  Marketing

29 July 2019 3 min read

OPINION shares

Have marketers realised the full potential of voice marketing?

Is this thing on? Karen Lewis explores how voice technology is changing consumer search behaviour, why so few marketers are engaging with voice and why...

BY  Marketing

15 July 2019 3 min read

OPINION shares

Whatever your definition, Advanced TV is on a one-way trajectory

Advanced TV has been a feature of our lives for several years now, but many people are only recently coming to understand it. Tim O’Connor explains how and...

BY  Marketing

12 July 2019 3 min read

OPINION shares

The best of programmatic times? Ending the annoyance era

There’s a lot of potential out there for great marketing, but a lot of foolishness too. Ayaan Mohamud on injecting greatness into programmatic advertising....

BY  Marketing

10 July 2019 4 min read

OPINION shares

A lack of understanding is downright dangerous – how AI is transforming advertising

AI is a buzzword that we’ve heard about a lot and rightly so. It has infiltrated all facets of modern business and has the power to be transformational....

BY  Marketing

8 July 2019 2 min read

OPINION shares

Emerging tech is set to transform your next pitch meeting, but innovation comes from within

2020 is not that far away and society is having the collective realisation that we are now in the future, says Emma Bannister. Here’s how emerging...

BY  Marketing

5 July 2019 3 min read

CASE STUDY shares

Same game, new approach – how Fox Cricket used AI to predict wickets last summer

Cricket has been the nation’s sport for some time, but the problem is viewers drop off when nothing’s happening. Here’s how Fox Cricket...

BY  Marketing

3 July 2019 4 min read

OPINION shares

Why brands are failing to optimise and experiment with conviction

Many Australian brands without dedicated digital experimentation teams, or an external agency to offer support with A/B testing, are missing opportunities...

BY  Marketing

3 July 2019 3 min read

SPONSORED shares

Untapped opportunity – six best practices for igniting CX with IoT

Local marketers are missing huge opportunities to streamline CX with the Internet of Things. A new report outlines six best practices for gathering insight...

BY  Marketing

1 July 2019 3 min read

FEATURE shares

How a data strategist used a digital mindset to save a struggling Vietnamese restaurant

At Adobe Symposium in Sydney, NAB’s Matthew Peters shares how he took a ‘test and play’ attitude to rehabilitating a local restaurant. “We’ve...

BY  Josh Loh

28 June 2019 5 min read

OPINION shares

Experimentation is the key to ad effectiveness – 10 must-knows of digital ad testing

IAB Australia has released a new guide for measuring digital ad impact. Research director Natalie Stanbury walks us through the digital ad testing...

BY  Marketing

28 June 2019 2 min read

OPINION shares

Know your CDPs from your CRMs and DMPs?

Eliot Harper defines what a CDP is (and is not) and shares five traits marketers should look for in a CDP. CDP (customer data platform) has emerged, almost...

BY  Marketing

26 June 2019 5 min read

OPINION shares

Adtech, martech, madtech – what’s the difference? Are they different?

The convergence of adtech and martech dominates current discussions on the topic, but a sound understanding of the difference between the two will help...

BY  Graham Plant

14 June 2019 4 min read

OPINION shares

Uber in the air: flying taxi trials may lead to passenger service by 2023

Can you picture the Australian consumer adopting autonomous aerial drones as a primary mode of transport? There are still many questions to be asked: will...

BY  Marketing

14 June 2019 3 min read

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