Marketing Magazine

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OPINION shares

Convert anonymous users into loyal customers

Kurt Holloway explores how marketers can convert anonymous website visitors into loyal customers. For every brand offering any type of product, there are a...

BY Marketing

13 September 2021 6 min read

OPINION shares

Optimising the customer experience with cloud-based digital identity

Tim Hope writes about how cloud-based identity systems can bolster cybersecurity, enhance user experience and even play a role in lead conversion. When I...

BY Marketing

6 September 2021 4 min read

OPINION shares

Ecommerce personalisation in a post-COVID world

In an increasingly busy and competitive online marketplace, personalisation is still the tool for getting in front of the competition. Akshay Raja explores...

BY Marketing

1 September 2021 4 min read

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How no-code integrations are transforming digital marketing operations for the better

No-code integrations have become mainstream tools integral to today’s digital marketing operations, writes Andre Alexopoulos. The future of business...

BY Marketing

30 August 2021 4 min read

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Getting started with programmatic DOOH – what brands and agencies need to know

Matt Bushby outlines everything that marketers, brands and agencies need to know about programmatic DOOH advertising. According to the Interactive...

BY Marketing

25 August 2021 5 min read

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3 ways to use marketing automation to supercharge growth

Jason du Preez shares three ways marketers can leverage marketing automation to better meet customer needs and supercharge growth. Marketing departments...

BY Marketing

24 August 2021 4 min read

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The contact centre of the future will revolutionise customer experience

We’re in the age of the customer. Alok Kulkarni explains why the contact centre is the heart and soul of delivering customer experience (CX) and how,...

BY Marketing

10 August 2021 4 min read

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The case for automation: How AI can free up marketers’ time to think big and get personal

Traditional marketing is changing as automation becomes more powerful. Kat Warboys explains ways that marketers can get creative using automation, unlocking...

BY Marketing

3 August 2021 5 min read

NEWS shares

Australian Olympic Committee appoints Komo for digital fan engagement

This will be the first time the Australian Olympic Committee (AOC) has activated a digital fan engagement strategy in time for the 2020 Tokyo Olympic Games....

BY Jasmine Giuliani

20 July 2021 2 min read

OPINION shares

Australian companies are on the cusp of a customer relationship crisis

Many Australian companies lack the ability to provide a top-tier customer experience and they are at risk of losing business because of it, writes Jason du...

BY Marketing

19 July 2021 4 min read

FEATURE shares

Why the end of cookies is everyone’s problem and how to build a bullet-proof first-party strategy

Businesses might have slightly more time until the end of third-party cookies from Google Chrome, but now is not the time to delay taking action. The issue...

BY Marketing

12 July 2021 4 min read

OPINION shares

Four cool tools to dramatically improve your virtual meetings

At some point over the past 18 months, we have all felt Zoom fatigue. Dr Amantha Imber shares four practical programs and tools that can make your virtual...

BY Marketing

12 July 2021 3 min read

OPINION shares

The CX problem and how to solve it

Google Maps is a good model for customer experience (CX). It anticipates personal needs, it adapts and manages expectations. Ian Gerrard believes that...

BY Marketing

6 July 2021 4 min read

OPINION shares

What Google’s page experience update means for your brand

We’ve covered the demise of cookies but what about Google’s upcoming ‘page experience’ update? Kieran Reed explains exactly what...

BY Marketing

30 June 2021 4 min read

OPINION shares

How to build infrastructure that supports data connectivity and collaboration

You need data to build a truly great customer experience, but managing data within an organisation, and externally, is a collaborative team effort. Deb...

BY Marketing

21 June 2021 4 min read

CASE STUDY shares

Case study: how investigation and analysis delivered an experiential first for Mitsubishi Motors

This case study explores how Mitsubishi Motors partnered with CarsGuide Labs and Wavemaker to create an online experiential road trip to simultaneously...

BY Marketing

16 June 2021 4 min read

OPINION shares

Ways to improve customer journey with 3D and AR

From fashion to pharmaceuticals, Augmented Reality (AR) is changing the way people shop, becoming a key element of the customer journey that few ecommerce...

BY Marketing

16 June 2021 4 min read

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Martech management: Balancing productivity and protection to drive CX transformation

Many organisations in Australia aren’t getting the most out of their software and martech. Ben Shapiro explores how businesses can manage martech...

BY Marketing

9 June 2021 4 min read

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What marketing will look like in 2030

Marketing is an industry shaped by rapid tech development and disruptive change, making it challenging to work ‘future forward’. Rani Arsanios...

BY Marketing

9 June 2021 6 min read

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