Marketing Magazine

CASE STUDY shares

The amnesia antidote – how RMIT increased students’ memory retention with a font

How RMIT melded its sharpest psychology and design minds to boost year-12 students’ collective memory with Sans Forgetica – just in time for the 2018...

BY  Marketing

15 April 2019 4 min read

OPINION shares

Bridging the research and CX gap – the winning marketer of tomorrow

Customers’ of today – an enigma to the modern marketer. How do we personalise at scale? Why do our insights decay so quickly? What is their...

BY  Marketing

15 April 2019 3 min read

OPINION shares

Risky business – how brand compliance and efficiency will lead marketing operations in 2019

Another day, another brand in the dog house for publishing unregulated content. Tessa Court explains how brands can consolidate and simplify their...

BY  Marketing

12 April 2019 3 min read

INTERVIEW shares

ABC head of data and insights talks streaming adaptation, measurement issues and time travel

ABC’s head of audience data and insights discusses prevailing issues in the Australian media landscape, Michelle Guthrie’s impact on the brand...

BY  Josh Loh

8 April 2019 7 min read

OPINION shares

Changing tides – the six new rules of customer engagement

According Richard Watson, the customer of today not only expects, but demands flexibility and personalisation; and wants speaking with brands to be as easy...

BY  Marketing

3 April 2019 2 min read

CASE STUDY shares

How new tech brings old languages to life

This campaign took a fun, tech-forward approach to encouraging New Zealanders to explore the nation’s first language. This article originally appeared...

BY  Marketing

3 April 2019 4 min read

OPINION shares

Fake products, fake news, fake lives: how the truth will become a brand’s top asset

Fake is getting deep, but just as technology enables mass chicanery, says Steve Sammartino, it has the power to turn the tables. This article originally...

BY  Steve Sammartino

29 March 2019 5 min read

INTERVIEW shares

Bitesize takeaways from Adobe Summit 2019 – CBUS head of tech chats Experience Cloud updates

Marketing has a quick catch up with CBUS head of technology Rob Pickering to discuss what Adobe’s latest updates look like from a customer perspective....

BY  Josh Loh

29 March 2019 3 min read

FEATURE shares

Bitesize takeaways from Adobe Summit 2019 – the future of AR, VR and MR in marketing

AR, VR, MR, XR… when will it end? Futurist Cathy Hackl walks through how immersive new realities are shaping modern marketing. While Marketing is in Vegas...

BY  Josh Loh

28 March 2019 2 min read

INTERVIEW shares

‘The biggest battleground is how well we understand our customers’ – WooliesX analytics head on customer obsession

Prior to her appearance at ADMA Data Day, Rolee Satyam, head of analytics at Woolworths’ digital arm, tells Marketing why customer centricity leads...

BY  Josh Loh

20 March 2019 4 min read

OPINION shares

5G is set to be the tech’s biggest change yet – how it will help you

Experts at this year’s Mobile World Congress were already dreaming up big plans for 5G. One even compared it to electricity and steam in the...

BY  Marketing

19 March 2019 4 min read

OPINION shares

The neuromarketing debate: a harsh criticism and fervent defence

A recent Marketing article which called into question the efficacy and reliability of neuromarketing has sparked debate. Here, Dr Roeland Dietvorst,...

BY  Marketing

5 March 2019 8 min read

SPONSORED shares

The complete customer view – blending data and CX for your marketing A-game

What can marketers expect for 2019 – new year, same customers… the same, but different? In a marketing climate cluttered with data perspectives, too...

BY  Marketing

4 March 2019 3 min read

FEATURE shares

The consumer tech stack – Forrester analysts breakdown the Australian tech drive

Brands aren’t the only ones building out their tech stacks. Forrester’s James L McQuivey and Reineke Reitsma outline the four forces that drive...

BY  Marketing

28 February 2019 4 min read

FEATURE shares

Slaves to Google and Amazon – what happens when data reliance gets out of hand?

The growth of automated decision making is explosive. But when algorithms act as the role of gatekeeper between consumers and brands, how can marketers...

BY  Marketing

25 February 2019 7 min read

OPINION shares

Is art just for us? Artificial intelligence as the creative’s supporting arm

The creative world is generally thought to be safe from the rise of technology and AI, but will there come a day when computers sing our songs and paint our...

BY  Marketing

19 February 2019 3 min read

OPINION shares

Google’s only the beginning: data compliance checklist

In response to Google’s whopping fine, Sebastian Kummel has some data compliance and consent lessons for Australian marketers. People have a lot to...

BY  Marketing

12 February 2019 4 min read

SPONSORED shares

The five biggest mistakes companies will make with their digital strategies – and how to avoid them

February is a good time to take stock of how to raise the bar on your digital strategy. Liam Thomas shares some tips, along with a downloadable Digital...

BY  Marketing

12 February 2019 2 min read

OPINION shares

Time to get real – what marketers can learn from video game graphics

We used to think of video game graphics as blocky, static polygons. Today, real-time technologies are capable of simulating near-photo-realistic...

BY  Marketing

4 February 2019 3 min read

INTERVIEW shares

What Campaign Monitor’s latest acquisitions mean for small business emails

Earlier this month, Campaign Monitor announced the acquisition of two additional email marketing platforms to add to its suite. Chief product officer Cody...

BY  Josh Loh

1 February 2019 4 min read

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