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Datafication of advertising: How it changes the marketing landscape

Big data collection is a trendy topic these days. With large corporations gathering information about their customers, the general public might be wondering...

BY Marketing

20 April 2021 5 min read

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Support is not a touch point, it’s an experience. Design for it.

Designing great customer experiences is what sets best-in-class brands apart. Nektarea Cameron-Smith writes about the opportunity that exists for brands to...

BY Marketing

19 April 2021 5 min read

Life after cookies: what marketers and publishers really want

Marketers and publishers are preparing for the cookieless future, by mitigating potential negative effects and honing in on privacy strategies. The...

BY Lotame

19 April 2021 4 min read

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Australia, we need to talk about conversational AI

Australians are synonymous with a good yarn. Gareth O’Neill writes about how ‘conversational AI’ chatbots can listen and respond intelligently,...

BY Marketing

14 April 2021 4 min read

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Why APAC marketers are still mastering the basics of fraud prevention

Progress has been made when it comes to ad fraud, particularly in mature markets like the US and UK, but APAC marketers still have a lot to learn about...

BY Marketing

13 April 2021 4 min read

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How email marketing and data go hand-in-hand

Personalisation is key to creating an active and engaged email subscriber base, but in order to reap the benefits of personlisation you first need a good...

BY Marketing

7 April 2021 3 min read

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Weaponising your local area: Interview with Dean Maidment

Businesses want to see digital transformation but investing in shiny new technology isn’t enough, it needs to be the right solution and integrated...

BY Jasmine Giuliani

25 March 2021 5 min read

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Customer engagement needs a shove from above

On the road to economic recovery, customer-centricity is everything. Kat Warboys explores how appointing a Chief Customer Officer can help a business...

BY Marketing

24 March 2021 5 min read

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How the industry can uphold consumer trust with omnichannel identity solutions

Lack of consumer trust is the driving force behind game-changing updates like the demise of cookies from Google or Apple’s privacy updates. Deb...

BY Marketing

23 March 2021 4 min read

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How to incorporate more flexibility in your martech stack

To build a killer martech stack, businesses must be flexible and embrace change, writes Shanice Jones. Technology is often viewed today as a compelling...

BY Marketing

1 March 2021 4 min read

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As fraudsters grow bolder, advertisers must fight back with transparency

As people spend more of their money online, an uptick in digital fraud threatens ad platforms across the web and the attacks grow more sophisticated by the...

BY Marketing

22 February 2021 4 min read

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How predictive analytics is changing the approach to data transformation

Joy Corkery examines the benefits of predictive analytics and how marketers can leverage it to forecast highly accurate insights. Increasingly, businesses...

BY Marketing

18 February 2021 5 min read

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The QR code comes of age

QR codes have enjoyed a resurgence thanks to the pandemic. Marty Drill considers the potential that QR codes have for marketers and whether this trend will...

BY Marketing

17 February 2021 4 min read

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Remove your head from the sand: online meetings can and do work

The new frontier of online meetings and virtual events are here, whether the industry is ready or not – vaccine or not. Brad Foster uses a case study to...

BY Marketing

11 February 2021 4 min read

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What does the future of events really look like: Interview with Karen Powell (McCorkell)

Online events spiked in 2020, forcing global brands to reconsider how events were being deployed. With so many stand-alone platforms to choose from, agency...

BY Jasmine Giuliani

25 January 2021 4 min read

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Why 2021 is the right year for a martech audit

The complex array of martech solutions can make it challenging for marketers to determine what’s providing the best return on investment. And with budgets...

BY Marketing

25 January 2021 4 min read

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It’s the year of customer centricity for the financial services sector

Banks often know more about our habits than even our closest friends or partners, which can create tension between a financial service provider and its...

BY Marketing

21 January 2021 4 min read

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Why marketers should prioritise media optimisation in 2021

Jay Wilder writes about the importance of creating a measurement strategy for data and why optimisation should be high priority for marketers in 2021. As we...

BY Marketing

20 January 2021 3 min read

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Why planning to fail is critical to martech success

Ben Shapiro writes about why the industry needs to focus less on perfectionism when it comes to launching and deploying martech and focus more on continuous...

BY Marketing

18 January 2021 3 min read

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Data culture: the essential yet often overlooked ingredient to success

Cécile Ferré writes about the tangible advantages of creating a data-driven culture and gives tips for how businesses can drive change by improving...

BY Marketing

13 January 2021 4 min read

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