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Why it’s time for marketers to ditch the concept of the mobile consumer

The pandemic has seen a dramatic shift in our relationship with our mobiles. During stay at home orders and endless social distancing requirements, our...

BY Marketing

22 November 2021 5 min read

INTERVIEW shares

Mr Yum’s Kim Teo

Before COVID, Mr Yum was a nice-to-have order and pay mobile menu. Now, with social distancing and hospitality restrictions, it’s a cornerstone of...

BY Liv Croagh

18 November 2021 5 min read

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Five things every marketer needs to know

The shifts in consumer behaviour because of the pandemic are unparalleled, to the point where the word ‘unprecedented’ has become a cliché in its own right....

BY Marketing

11 November 2021 4 min read

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Why data matters in workflow management tools

When it comes to project management tools, the world is now our oyster. Pre-COVID, workflow management platforms were already starting to proliferate, but...

BY Liv Croagh

26 October 2021 4 min read

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Hybrid events: worth the effort?

Event marketing is going through a revolution. Restrictions, social distancing and remote working means the classic ‘fill a conference hall’ style model is...

BY Azadeh Williams

12 October 2021 4 min read

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Preparing for the future of identity and addressability

Over the past few years, marketers have walked a tightrope between offering more personalised online experiences to their consumers and ensuring that the...

BY Marketing

11 October 2021 5 min read

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AR is still considered risqué, would your brand take a leap of faith?

Augmented Reality (AR) is a fast-growing industry and the potential for growth is limitless. The market is estimated to be worth US$225.77 billion by 2026....

BY Marketing

5 October 2021 5 min read

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What Apple’s big privacy changes mean for the future of marketing

Apple has done another transparency update. Sabri Suby looks at how this impacts digital marketers. In April 2021, Apple made an announcement on privacy....

BY Marketing

5 October 2021 5 min read

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ROAS not equating to sustainable business growth

Return on Ad Spend (ROAS), is the single most important metric for your marketing, or is it? Josh White looks at ROAS and the value of long term customers....

BY Marketing

30 September 2021 6 min read

INTERVIEW shares

Blockchain trends for the marketing industry: Interview with Lachlan Feeney

Accelerated tech innovation can be both exciting and overwhelming. In this interview we explore how blockchain can advance digital marketing and what trends...

BY Jasmine Giuliani

29 September 2021 6 min read

OPINION shares

Ethical AI: In the pursuit of AI for good

The ethics of AI can be polarising. Kath Blackham believes that AI can truly create better lives for people but that humans have a responsibility to make...

BY Marketing

22 September 2021 4 min read

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Convert anonymous users into loyal customers

Kurt Holloway explores how marketers can convert anonymous website visitors into loyal customers. For every brand offering any type of product, there are a...

BY Marketing

13 September 2021 6 min read

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Optimising the customer experience with cloud-based digital identity

Tim Hope writes about how cloud-based identity systems can bolster cybersecurity, enhance user experience and even play a role in lead conversion. When I...

BY Marketing

6 September 2021 4 min read

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Ecommerce personalisation in a post-COVID world

In an increasingly busy and competitive online marketplace, personalisation is still the tool for getting in front of the competition. Akshay Raja explores...

BY Marketing

1 September 2021 4 min read

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How no-code integrations are transforming digital marketing operations for the better

No-code integrations have become mainstream tools integral to today’s digital marketing operations, writes Andre Alexopoulos. The future of business...

BY Marketing

30 August 2021 4 min read

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Getting started with programmatic DOOH – what brands and agencies need to know

Matt Bushby outlines everything that marketers, brands and agencies need to know about programmatic DOOH advertising. According to the Interactive...

BY Marketing

25 August 2021 5 min read

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3 ways to use marketing automation to supercharge growth

Jason du Preez shares three ways marketers can leverage marketing automation to better meet customer needs and supercharge growth. Marketing departments...

BY Marketing

24 August 2021 4 min read

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The contact centre of the future will revolutionise customer experience

We’re in the age of the customer. Alok Kulkarni explains why the contact centre is the heart and soul of delivering customer experience (CX) and how,...

BY Marketing

10 August 2021 4 min read

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The case for automation: How AI can free up marketers’ time to think big and get personal

Traditional marketing is changing as automation becomes more powerful. Kat Warboys explains ways that marketers can get creative using automation, unlocking...

BY Marketing

3 August 2021 5 min read

NEWS shares

Australian Olympic Committee appoints Komo for digital fan engagement

This will be the first time the Australian Olympic Committee (AOC) has activated a digital fan engagement strategy in time for the 2020 Tokyo Olympic Games....

BY Jasmine Giuliani

20 July 2021 2 min read

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