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OPINION A tale of two brands
Andrew Kolb and Alison Tilling use a Brand Asset Valuator to analyse the successes and downfalls of two iconic Australian brands in a volatile business...
BY Marketing
OPINION How 5G will shake things up in sport for players, fans, broadcasters and brands
360-degree replays, dragons in the stadium and unprecedented levels of real-time performance data. 5G is coming and the game won’t be the same....
BY Marketing
OPINION Got the message? Make sure your brand isn’t missing the messaging app opportunity
Australian companies have been slow to acknowledge and exploit the potential of messaging apps when it comes to improving CX, says Audrey William. If we...
BY Marketing
OPINION Fake news, deep fakes and fraud detection 2020 – addressing an epidemic
Online giants and regulators alike have taken up the fight against fake news and deep fakes. Simon Marchand says the answer has been on the tips of our...
BY Marketing
OPINION Conversational AI: the gateway drug to full AI adoption
If you’re yet to venture into machine learning, conversational AI will let you test the waters in ways that’ll delight customers and streamline...
BY Marketing
NEWS What will the ’20s bring for Google Ads? Experts weigh in
Will the ACCC regulate Google Ads? How will automation and machine learning impact the platform? Will Google Ads become unprofitable for advertisers? Gary...
BY Gary Nissim
OPINION Ecommerce: jump in, headless first – decoupling experience from operation
As Australian consumers continue their long-running love affair with ecommerce, offering slick and seamless service at every stage of the customer journey...
BY Marketing
OPINION The CIO version 3.0 – leading digital transformation
Proper digital transformation remains elusive to many businesses and the CIO is the only person equipped to effectively deliver some sorely-needed change,...
BY Marketing
OPINION Open cloud bolsters best-of-breed martech integration
Selecting and integrating best-of-breed marketing tools and technologies remains a significant challenge for Australian marketers but open cloud ecosystems...
BY Marketing
OPINION As the CMO title morphs, agency strategists rise
Data is the fuel in the tank, says Sérgio Brodsky, but is it strategists who have their hands on the wheel? Providing advice about collection, processing,...
OPINION Five trends that will shape customer experience in 2020
The adage ‘customer is king’ is widely recognised in the business world. In 2020, international efforts to make this a reality will grow even stronger,...
BY Marketing
OPINION Entering a post-CRM era – a single customer view isn’t enough anymore
Since CRM systems entered the world of marketing in the mid ’90s, much has changed; so why hasn’t CRM? In a CX-focused world, CRM’s utility is...
BY Marketing
NEWS Google misled Android users on location data collection, alleges ACCC
The ACCC is taking legal action against Google for allegedly misleading and misrepresenting its personal location data collection practices, specifically in...
BY Josh Loh
OPINION Your data tells lies – digital marketing has a dirty little secret
Is your data doing more damage than good? According to James Lawrence, marketing data in most companies has serious issues and limitations, and if used...
BY Marketing
OPINION Everything old is new again: the fresh faces in programmatic advertising
TV, out-of-home and audio don’t immediately scream ’emerging channels’, but in the world of programmatic advertising, they’re the...
BY Marketing
OPINION The great Australian cyber emergency – we need a high-tech workforce, and fast
Following the US’ declaration of ‘cyber emergency’ earlier in the year, Greg Austin from UNSW argues that Australia stands to face new...
BY Marketing
INTERVIEW Shifting digital behaviours across generations – chatting with WP Engine’s CMO
A new report from WP Engine highlights how digital behaviours and expectations vary across the generations. WP Engine CMO Mary Ellen Dugan chats...
BY Josh Loh
SPONSORED Why AI fluency is now mission critical for marketers
If an AI system for marketers had written this article instead of a mere human, the content would be so targeted it might include hyper-personal details...
BY Marketing
SPONSORED Performance marketing triumphs over static – putting digital out-of-home to the test
A Scentre Group BrandSpace campaign developed for Optus sought to prove the advantage of applying anonymous face detection to serve contextually-relevant...
BY Marketing
