Marketing Magazine

OPINION shares

Down the garden path? Six ways for brands to blend martech with customer journeys

Heading in the right direction or down the garden path? It’s time to start using martech to create better customer journeys, says Nicole Stirling. Martech...

BY  Marketing

15 October 2018 3 min read

OPINION shares

Brands need an augmented reality check – preparing for the tipping point

The augmented reality we see today is merely the tip of a forthcoming iceberg, according to Michael Ridland. With Apple’s heavy investment in the...

BY  Marketing

9 October 2018 3 min read

OPINION shares

Data as water – the drinking and drowning of ‘marketing science’

Many within the industry would like their practice acknowledged as a science, however according to Alex Kirk, marketers must first remedy a fundamental lack...

BY  Marketing

8 October 2018 3 min read

SPONSORED shares

The voice of influence – why podcast marketing remains an untapped resource

New intelligence from the podcast sector proves the value of understanding context in delivering material that will entice evolving audiences in bold ways....

BY  Marketing

8 October 2018 5 min read

OPINION shares

Brain trust: will voice marketing open a well of untapped consumer engagement?

For our Audio and Voice Brief, Marketing asks industry experts: ‘what new opportunities for consumer engagement does voice tech offer that previous...

BY  Marketing

8 October 2018 3 min read

OPINION shares

Breaking the behaviour barrier with voice technology – a ways to go

Armed with a clear understanding of the triggers that drive behaviour, good marketers will be able to weave voice tech into their brands in new and...

BY  Sérgio Brodsky

5 October 2018 4 min read

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Future sounds – how audio-first companies are spearheading content

Marketing speaks with Omny Studio CEO Sharon Taylor about what’s next for audio and why audio-first companies will enjoy an engaged audience of consumers...

BY  Marketing

1 October 2018 9 min read

OPINION shares

Facebook’s new video ‘Watch’ option enters an already crowded market

At which point will we decide the video streaming market has hit saturation? According to Marc C-Scott, it may arrive sooner than we were expecting....

BY  Marketing

27 September 2018 3 min read

OPINION shares

Want to rank higher on Google? Stop competing against yourself

The SEO game is one with many competitors, so best not to make yourself into one too. Jim Stewart explains how to ensure your website’s pages...

BY  Marketing

25 September 2018 3 min read

OPINION shares

De-cluttering the digital consumer – the art of effective integration

In an age where Australian consumers are seeing advertising as more nuisance than benefit, Mark Henning explains the brand-changing art of effective...

BY  Marketing

25 September 2018 3 min read

FEATURE shares

Targeting, chatbots and personalisation – how the AFL broke records on Facebook

How the AFL broke its season ticket record with pinpoint targeting on Facebook, and why it may not be able to do so in the same way again. This article...

BY  Josh Loh

12 September 2018 5 min read

OPINION shares

When realities collide – eight ways forward-thinking brands are blending CX with VR and AR

Brands have been quick to engage with VR and AR, but few have really done it well, says Tracey Taylor. Here are eight ways marketers are pushing mixed...

BY  Marketing

7 September 2018 4 min read

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Why the TV industry must shorten ad loads to remain the kings of effectiveness

Television has not caught up with the shifts in viewing behaviour, says MCN CEO, Mark Frain. It’s time for the industry to accept we need fewer, more...

BY  Marketing

7 September 2018 3 min read

OPINION shares

The CMO shift – how mobile programmatic is changing the game

It’s time for CMOs to start thinking of mobile programmatic not as just another technology, but a valuable capability that can transform marketing outcomes,...

BY  Marketing

3 September 2018 4 min read

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How the data-driven revolution is putting OOH into overdrive

The out-of-home industry is going places, says Christian Zavecs. A data-driven revolution is equipping marketers and brands with the tools to build...

BY  Marketing

20 August 2018 4 min read

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Retain time poor customers with real time analytics

As the attention spans of time-poor consumers slip, how can marketers ensure cross-channel coverage and engagement in a crowded marketplace? SAS invites you...

BY  Marketing

17 August 2018 2 min read

OPINION shares

Why chatbots are the customer service agent’s new best friend

In another edition of robots taking over people’s jobs, Salesforce’s Paul Baptist takes a more optimistic perspective, saying chatbots will in...

BY  Marketing

10 August 2018 3 min read

SPONSORED shares

Fast forward – Adshel boss explores the future of tech and out-of-home

Once limited to the realms of science fiction, smart tech developments in the out-of-home sector are already driving groundbreaking campaigns around the...

BY  Marketing

6 August 2018 5 min read

OPINION shares

Why digital marketers should seek a single source of truth

The modern digital landscape – with its endless channels, avenues and possibilities – is a blessing and a curse for digital marketers. By Leah Pope. The...

BY  Marketing

1 August 2018 3 min read

OPINION shares

The inevitable takeover of cryptocurrencies – if you can’t beat them…

Will cryptocurrencies be remembered as the novelty plaything of the 2010s? Nathan Sinnot says the technology has more than sufficient backing to enter the...

BY  Marketing

24 July 2018 2 min read

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