Marketing Magazine

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OPINION shares

The ins and outs of data in and data out

Ben Fettes has some considerations for next time your digital marketer says ‘it’s as easy as data in and data out.’ You’ve probably...

BY Marketing

23 September 2016 3 min read

How to ensure your emails are reaching inboxes

Marketers with an understanding of what affects sender reputation, why email engagement matters, and best practices for deliverability, will get the best...

BY Marketing

23 September 2016 3 min read

OPINION shares

Three strategies for optimising your mobile marketing mix

Scott Mirabello urges us to look beyond app marketing, and assume every aspect of marketing will hinge on a mobile interaction. Here’s his tips for...

BY Marketing

22 September 2016 4 min read

OPINION shares

Why cybersecurity should be a top priority for marketers

Marie Hatter says it’s time for marketers to recognise the inextricable link cybersecurity has with brand reputation and success. Many marketers don’t...

BY Marketing

21 September 2016 3 min read

FEATURE shares

Mobile TV: the next big thing, or not?

There is enormous interest among advertisers in the potential for 3G and mobile TV. Claudia Sagripanti looks at some of the challenges surrounding mobile TV...

BY Marketing

15 September 2016 5 min read

OPINION shares

It’s beginning to look a lot like Christmas planning time

Don’t want to think about Christmas yet? Too bad, writes Ben Sharp. You don’t need to look at the data to know that retailers rely on strong Christmas...

BY Marketing

6 September 2016 3 min read

NEWS shares

Nielsen: a third of online Australians have played Pokémon Go

Almost a third of online Australians played Pokémon Go in July, and it was second only to Facebook in terms of time spent playing. Latest figures from...

BY Peter Roper

31 August 2016 2 min read

OPINION shares

Friction, spark, innovation! The formula for breaking big data sets to impact customer experience

Holly Joshi outlines a three-step framework that, if used correctly, promises happier customers, a more effortless journey and overall positive rewards. The...

BY Marketing

29 August 2016 4 min read

OPINION shares

Why contextual data is key to customer experience management

Lisa Loftis writes that experience management can yield tremendous benefit if contextual understanding is applied to communications at the right point in...

BY Marketing

25 August 2016 3 min read

OPINION shares

How chasing behavioural targeting ‘quick wins’ harms your brand

Many new data-driven, targeted marketing techniques are now possible, but recent evidence suggests that some may actually do more harm than good. Mark...

BY Mark Cameron

11 August 2016 2 min read

OPINION shares

Data strategy: How to keep it real in the era of technology feast and insight famine

1,009,491 days later and Rome is still being built. Likewise, Lucy Acheson calls for a healthy dose of pragmatism in this four-step mantra for planning and...

BY Marketing

3 August 2016 5 min read

OPINION shares

Business technology implementations are no longer an IT matter

Peter Strohkorb says companies should focus on people first, before the latest technology, to see the best return on tech investments. “Half the money I...

BY Marketing

22 July 2016 2 min read

OPINION shares

‘Why?’ The old question we should ask new technology

New technology can prove very tempting for marketers, but Rob Morrison warns that we should ask ‘why?’ Before allowing it to seduce us. It’s...

BY Rob Morrison

19 July 2016 1 min read

OPINION shares

Don’t be creepy: how to use customer data without crossing the line

James Hartwright outlines the importance of staying on the right side of the ‘creepy’ line when using data to provide personalised customer...

BY Marketing

18 July 2016 4 min read

OPINION shares

Seamless online experience lies in the cloud

The amount of consumers engaging with content around the clock and researching purchase decisions across multiple channels means providing a seamless...

BY Marketing

15 July 2016 2 min read

OPINION shares

Chat bots and the age of conversational commerce

Alex Allwood explains chat bot technology, and how brands will utilise the conversational commerce it enables. Customer experience as we know it is set for...

BY Alex Allwood

12 July 2016 3 min read

OPINION shares

Five steps for building a best practice ABM campaign

Nick Dennis explains account based marketing and outlines five steps for embarking on an ABM campaign. You can’t read a B2B blog post lately without coming...

BY Marketing

8 July 2016 3 min read

Four steps to nailing live chat on your website

This article was sponsored by Zendesk to let readers know they can access a free copy of the eBook How to Grow your Business with Proactive Chat Support....

BY Marketing

28 June 2016 3 min read