Marketing Magazine

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What will the ’20s bring for Google Ads? Experts weigh in

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What will the ’20s bring for Google Ads? Experts weigh in

Will the ACCC regulate Google Ads? How will automation and machine learning impact the platform? Will Google Ads become unprofitable for advertisers? Gary...

4 December 2019 6 min read

Ecommerce: jump in, headless first – decoupling experience from operation

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Ecommerce: jump in, headless first – decoupling experience from operation

As Australian consumers continue their long-running love affair with ecommerce, offering slick and seamless service at every stage of the customer journey...

4 December 2019 2 min read

The CIO version 3.0 – leading digital transformation

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The CIO version 3.0 – leading digital transformation

Proper digital transformation remains elusive to many businesses and the CIO is the only person equipped to effectively deliver some sorely-needed change,...

2 December 2019 3 min read

Open cloud bolsters best-of-breed martech integration

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Open cloud bolsters best-of-breed martech integration

Selecting and integrating best-of-breed marketing tools and technologies remains a significant challenge for Australian marketers but open cloud ecosystems...

22 November 2019 2 min read

As the CMO title morphs, agency strategists rise

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As the CMO title morphs, agency strategists rise

Data is the fuel in the tank, says Sérgio Brodsky, but is it strategists who have their hands on the wheel? Providing advice about collection, processing,...

BY Sérgio Brodsky

20 November 2019 5 min read

Five trends that will shape customer experience in 2020

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Five trends that will shape customer experience in 2020

The adage ‘customer is king’ is widely recognised in the business world. In 2020, international efforts to make this a reality will grow even stronger,...

18 November 2019 3 min read

Entering a post-CRM era – a single customer view isn’t enough anymore

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Entering a post-CRM era – a single customer view isn’t enough anymore

Since CRM systems entered the world of marketing in the mid ’90s, much has changed; so why hasn’t CRM? In a CX-focused world, CRM’s utility is...

11 November 2019 3 min read

Google misled Android users on location data collection, alleges ACCC

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Google misled Android users on location data collection, alleges ACCC

The ACCC is taking legal action against Google for allegedly misleading and misrepresenting its personal location data collection practices, specifically in...

4 November 2019 2 min read

Your data tells lies – digital marketing has a dirty little secret

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Your data tells lies – digital marketing has a dirty little secret

Is your data doing more damage than good? According to James Lawrence, marketing data in most companies has serious issues and limitations, and if used...

4 November 2019 5 min read

Everything old is new again: the fresh faces in programmatic advertising

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Everything old is new again: the fresh faces in programmatic advertising

TV, out-of-home and audio don’t immediately scream ’emerging channels’, but in the world of programmatic advertising, they’re the...

30 October 2019 3 min read

The great Australian cyber emergency – we need a high-tech workforce, and fast

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The great Australian cyber emergency – we need a high-tech workforce, and fast

Following the US’ declaration of ‘cyber emergency’ earlier in the year, Greg Austin from UNSW argues that Australia stands to face new...

21 October 2019 3 min read

Shifting digital behaviours across generations – chatting with WP Engine’s CMO

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Shifting digital behaviours across generations – chatting with WP Engine’s CMO

A new report from WP Engine highlights how digital behaviours and expectations vary across the generations. WP Engine CMO Mary Ellen Dugan chats...

14 October 2019 5 min read

Why AI fluency is now mission critical for marketers

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Why AI fluency is now mission critical for marketers

If an AI system for marketers had written this article instead of a mere human, the content would be so targeted it might include hyper-personal details...

7 October 2019 2 min read

Performance marketing triumphs over static – putting digital out-of-home to the test

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Performance marketing triumphs over static – putting digital out-of-home to the test

A Scentre Group BrandSpace campaign developed for Optus sought to prove the advantage of applying anonymous face detection to serve contextually-relevant...

3 October 2019 3 min read

Extreme disruption in auto: converging trends and strategic marketing implications

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Extreme disruption in auto: converging trends and strategic marketing implications

Francis Farrelly takes a look at the convergence of trends set to influence the future of mobility, exploring the customer knowledge, branding and dealer...

30 September 2019 5 min read

Reality check: marketing is the most important part of business, so what now?

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Reality check: marketing is the most important part of business, so what now?

Marketing chats with Ansell director of marketing Mitch Mackey, who’s currently undergoing a project of transformation, connecting the dots across the...

20 September 2019 7 min read

The future of big voice – how speech intelligence is redefining marketing

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The future of big voice – how speech intelligence is redefining marketing

Modern marketing teams are swimming in pools of untapped voice data, yet businesses are only scratching the surface of what the technology has to offer in...

11 September 2019 4 min read

The forest through the trees – how to find your future-proof CRM

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The forest through the trees – how to find your future-proof CRM

Looking for a new CRM vendor can be painful; wading through the self-congratulatory, overcomplicated jargon spat out by vendors, how is a marketer supposed...

11 September 2019 4 min read

The state of AI in marketing – who’s using it and how to start

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The state of AI in marketing – who’s using it and how to start

As attention spans wane, contract and become more sparse, always-on optimisation has become the Holy Grail for marketers. Here, Leah Pope describes the...

4 September 2019 3 min read

Extreme disruption in auto: what role will connected cars play?

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Extreme disruption in auto: what role will connected cars play?

The automotive world is in an age of unprecedented shift. Vehicle connectivity is modifying relationships between humans, their cars and the road. Francis...

2 September 2019 5 min read

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