Marketing Magazine

OPINION shares

Artificial marketing: AI lessons from big brand successes and failures

Jon Stubley looks at the chatbot, creative algorithm and pre-emptive marketing hits and misses of big brands, and what Australian marketers and brands can...

BY  Marketing

22 August 2017 3 min read

OPINION shares

Three ways VR can make your next event a hit

The days of static events are behind us, says Miranda Carter, and it’s time to make way for VR to increase engagement and enhance attendee experience....

BY  Marketing

18 August 2017 2 min read

INTERVIEW shares

Attribution: how leading marketers use campaign results to plan new strategies

At a recent Marketing breakfast panel, industry leaders discussed first- and last-click attribution, online campaigns and how they measure successes and...

BY  Marketing

15 August 2017 4 min read

INTERVIEW shares

Qantas CMO on data-driven strategy and how the brand manages large data volumes

Marketing speaks with Stephanie Tully, executive manager brand and marketing and CMO at Qantas, about the brand’s approach to data and how it uses it...

BY  Ben Ice

7 August 2017 2 min read

OPINION shares

Posthuman advertising: does AI spell the end of media and marketing as we know it?

Never mind the automation of mundane tasks; Scott Button says AI is about to disrupt creative roles, advertising and culture. Artificial intelligence is...

BY  Marketing

3 August 2017 2 min read

OPINION shares

Location-based marketing: keep it transparent or scare customers away

The future of location-based marketing is bright, says Sebastian Wild, as long as marketers focus on using technology in transparent and intelligent ways....

BY  Marketing

27 July 2017 4 min read

SPONSORED shares

How to choose the right chatbot solution for your organisation

Smart chatbot technology is enabling brands to keep up with the ever-increasing pace and demand of today’s consumers. Choosing the right platform...

BY  Partner

26 July 2017 2 min read

OPINION shares

Suits, creatives and robots? Why AI means marketers have the opportunity to be more human

Far from threatening our jobs and our planet, Kevin Doyle says AI will help marketers escape data crunching hell. With emerging technologies such as...

BY  Marketing

20 July 2017 2 min read

INTERVIEW shares

Nine head of data and programmatic: why programmatic won’t be a word within a few years

Tyler Payne speaks with Krish Raja, head of data and programmatic product sales at Nine about the journey of the TV set, and what marketers should think...

BY  Marketing

18 July 2017 3 min read

OPINION shares

The birth of the data natives: challenges and opportunities for marketers

The data natives are coming, says Mac Bryla, and they’re willing to work with marketers who invest in using data in respectable, trustworthy and...

BY  Marketing

14 July 2017 2 min read

INTERVIEW shares

Share of miles per lifetime: how GM is using connected cars to redefine loyalty

GM OnStar manager of enterprise decision management Travis Bradburn explains how the technology engages consumer loyalty. General Motors’ OnStar...

BY  Ben Ice

7 July 2017 2 min read

OPINION shares

Apple HomePod, voice search and the rise of the AI PA

Jason Dooris says HomePod – Apple’s venture into the smartspeaker market – confirms that the AI-powered personal assistant is the future of search....

BY  Marketing

30 June 2017 2 min read

OPINION shares

Beyond big data: get intimate with your customers

In a world where we’ve never had more customer data at our fingertips, businesses still aren’t getting it right. Pip Stocks recommends trading your customer...

BY  Marketing

28 June 2017 2 min read

SPONSORED shares

How predictive AI is revolutionising marketing, careers and collaboration

At a recent event hosted by Marketing and Rocket Fuel, a panel of senior marketers discussed AI, Millennial staff and the new era of collaboration with...

BY  Partner

23 June 2017 1 min read

OPINION shares

The quest for the Holy Grail – a 360-degree view of the customer

Marketers are battling to get a single view of the customer, to better understand the customer journey and how to be in the right place with the right...

BY  Marketing

15 June 2017 4 min read

OPINION shares

Get ready, VR’s about to go mainstream

Nikki Retallick shares why and how brands should jump on the virtual reality bandwagon.  If Australian media agencies are a reliable indicator, it’s only a...

BY  Marketing

5 June 2017 3 min read

SPONSORED shares

How programmatic is evolving as machine learning kicks it up a gear

Mark Torrance, chief technology officer at Rocket Fuel, talks about a role that combines his interests in big data, machine learning, and user interface...

BY  Partner

2 June 2017 4 min read

OPINION shares

Man versus machine: five ways brand automation will change your job

Brand automation is changing, rather than replacing marketing jobs, says Bruce Stronge. Brand automation is hammering the last nail in the coffin of the...

BY  Marketing

30 May 2017 3 min read

SPONSORED shares

Artificial, business, and consumer – the ABCs of dynamic intelligence in marketing

Mailee Creacy writes about the ABCs of dynamic intelligence: artificial, business and consumer. This article originally appeared in The Intelligence Issue,...

BY  Partner

29 May 2017 3 min read

OPINION shares

Why the Internet of Things will make context a brand’s ultimate advantage

As the IoT turns every object into a communication channel, understanding the power of context becomes a brand’s ultimate advantage. By...

BY  Sérgio Brodsky

15 May 2017 3 min read

Next

• 1
• 2
• 3
• 4
• 5

Page 1 of 13