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“Adapting like an organism” – social media addiction and data marketing’s impacts on mental health

A large part of marketing is understanding the psychology of the purchase. Fiona Killackey speaks with Dr Damian Cotchett, a consumer and organisational...

BY Marketing

19 June 2018 2 min read

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Data and trust – can we find a line between benefit and Big Brother?

How much is too much when it comes to data in marketing? Can we find a mutually agreeable level that’s beneficial to both brand and consumer? Fiona...

BY Marketing

19 June 2018 7 min read

The four customer ‘moments of truth’ and how you can power them with real-time optimisation

Knowing your customer inside out is key to an effective ‘next-best-offer’ program. As the industry settles into an era of instant gratification,...

BY Marketing

13 June 2018 3 min read

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Protecting data: are you keeping up with how good you have to be?

Marketing speaks with Marketo chief customer officer Matt Zilli about competition, AI and how appropriate data use comes down to transparency and providing...

BY Ben Ice

12 June 2018 4 min read

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Remember who you’re building for – Slack’s human focus

As the marketing stack grows taller, developers need to be careful not to lose sight of their audience – Marketing speaks with Kelly Watkins, VP of global...

BY Josh Loh

4 June 2018 5 min read

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How an Australian app revolutionised Japanese finance without being creepy

People have every right to be protective of personal data, especially when it comes to finance. Marketing speaks with Zach Taub, chief of marketing at...

BY Ben Ice

4 June 2018 7 min read

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Cashless, contactless, effortless – the seamless future of bricks-and-mortar retail?

Contactless payment technology has brought small businesses the analytics that big businesses have had for decades. Marketing speaks with Ben Pfisterer,...

BY Marketing

16 May 2018 6 min read

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Why the blockchain revolution will have to wait a little longer

Expect some serious pruning of blockchain projects, says Martha Bennett. Those who will succeed must realise that the true value of blockchain-based...

BY Marketing

7 May 2018 3 min read

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The blockchain blues – how forced transparency will transform the industry

Will forced authenticity bring pain or gain when it comes it building genuine connections between company and consumer? Fiona Killackey investigates how...

BY Marketing

30 April 2018 6 min read

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New money and true money – what’s a marketer to do when technology and currency collide?

It is inevitable that cryptocurrencies will emerge and eventually gain mass adoption and dominate global commerce, says Steve Sammartino. Marketers need to...

BY Steve Sammartino

23 April 2018 4 min read

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Contextual commerce is coming – Carolyn Breeze tells us how to use it and where it’s going

Contextual commerce is the marketing phenomenon that will sweep the industry, says Carolyn Breeze, allowing businesses to capture and process a customer at...

BY Josh Loh

17 April 2018 7 min read

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Aligning content and automation with sales enablement – the new B2B frontier

Andy Pattinson knows how marketers and sales teams can work smarter to achieve ROI and scale with automation, content and sales enablement solutions. Demand...

BY Marketing

5 April 2018 2 min read

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Using AI to outthink one of Australia’s deadliest cancers

AI technology is able to detect melanoma more successfully than the naked eye. Here’s how a Bondi Beach activation generated exposure for the...

BY Marketing

4 April 2018 4 min read

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Digital media buying and transparency – should agencies and tech providers be cut out?

It’s tempting for brands to consider an in-house model with one or two tried-and-tested tech stacks. Mitch Waters says finding a middle path is a way...

BY Marketing

3 April 2018 3 min read

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Intelligent conversations? Smart technology, CX and the difference between digital butlers and stalkers

Marketing speaks with Dr Nicola Millard, head of customer insight and futures at BT Global Services about human-digital customer service,...

BY Ben Ice

28 March 2018 10 min read

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Tech and the future of physical retail – a view from SXSW

Retail marketing has been a hot topic of discussion at SXSW so far. Rob Currie reports from the conference, with examples of how tech can save bricks and...

BY Marketing

14 March 2018 2 min read

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It’s about control: the perils of misunderstanding personalisation

There’s plenty of research about retargeting’s benefits, but Tyler Greer would like to see research on the damage done by pummelling users with...

BY Marketing

14 March 2018 3 min read

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How becoming trigger-happy can stop marketers firing blanks

A lot of companies are sacrificing sales for data, says Rob Morrison. Data on the trigger moments that put consumers back in the market is what marketers...

BY Rob Morrison

13 March 2018 2 min read

Analytics – is sharing data the key to improving customer engagement and influence?

Companies using external data, as well as sharing their own with other parties, are gaining the competitive advantage. This article was sponsored by SAS to...

BY Marketing

5 March 2018 2 min read

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How to switch on your next event with AI

AI shouldn’t just be a novelty at your next event. Felippe Diaz says it can enhance every experience at every touch point. This article originally...

BY Marketing

2 March 2018 4 min read

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