Marketing Magazine

OPINION shares

Have marketers realised the full potential of voice marketing?

Is this thing on? Karen Lewis explores how voice technology is changing consumer search behaviour, why so few marketers are engaging with voice and why...

BY  Marketing

15 July 2019 3 min read

OPINION shares

Whatever your definition, Advanced TV is on a one-way trajectory

Advanced TV has been a feature of our lives for several years now, but many people are only recently coming to understand it. Tim O’Connor explains how and...

BY  Marketing

12 July 2019 3 min read

OPINION shares

The best of programmatic times? Ending the annoyance era

There’s a lot of potential out there for great marketing, but a lot of foolishness too. Ayaan Mohamud on injecting greatness into programmatic advertising....

BY  Marketing

10 July 2019 4 min read

OPINION shares

A lack of understanding is downright dangerous – how AI is transforming advertising

AI is a buzzword that we’ve heard about a lot and rightly so. It has infiltrated all facets of modern business and has the power to be transformational....

BY  Marketing

8 July 2019 2 min read

OPINION shares

Emerging tech is set to transform your next pitch meeting, but innovation comes from within

2020 is not that far away and society is having the collective realisation that we are now in the future, says Emma Bannister. Here’s how emerging...

BY  Marketing

5 July 2019 3 min read

CASE STUDY shares

Same game, new approach – how Fox Cricket used AI to predict wickets last summer

Cricket has been the nation’s sport for some time, but the problem is viewers drop off when nothing’s happening. Here’s how Fox Cricket...

BY  Marketing

3 July 2019 4 min read

OPINION shares

Why brands are failing to optimise and experiment with conviction

Many Australian brands without dedicated digital experimentation teams, or an external agency to offer support with A/B testing, are missing opportunities...

BY  Marketing

3 July 2019 3 min read

SPONSORED shares

Untapped opportunity – six best practices for igniting CX with IoT

Local marketers are missing huge opportunities to streamline CX with the Internet of Things. A new report outlines six best practices for gathering insight...

BY  Marketing

1 July 2019 3 min read

FEATURE shares

How a data strategist used a digital mindset to save a struggling Vietnamese restaurant

At Adobe Symposium in Sydney, NAB’s Matthew Peters shares how he took a ‘test and play’ attitude to rehabilitating a local restaurant. “We’ve...

BY  Josh Loh

28 June 2019 5 min read

OPINION shares

Experimentation is the key to ad effectiveness – 10 must-knows of digital ad testing

IAB Australia has released a new guide for measuring digital ad impact. Research director Natalie Stanbury walks us through the digital ad testing...

BY  Marketing

28 June 2019 2 min read

OPINION shares

Know your CDPs from your CRMs and DMPs?

Eliot Harper defines what a CDP is (and is not) and shares five traits marketers should look for in a CDP. CDP (customer data platform) has emerged, almost...

BY  Marketing

26 June 2019 5 min read

OPINION shares

Adtech, martech, madtech – what’s the difference? Are they different?

The convergence of adtech and martech dominates current discussions on the topic, but a sound understanding of the difference between the two will help...

BY  Graham Plant

14 June 2019 4 min read

OPINION shares

Uber in the air: flying taxi trials may lead to passenger service by 2023

Can you picture the Australian consumer adopting autonomous aerial drones as a primary mode of transport? There are still many questions to be asked: will...

BY  Marketing

14 June 2019 3 min read

OPINION shares

The importance of data ethics in market research – the philosophy of digital

Advances in technology have raised many challenging issues around privacy, ethics and human rights, says Uwana Evers. It’s up to those in the industry...

BY  Marketing

6 June 2019 3 min read

OPINION shares

Brain trust: how would you do data differently?

Top local marketers answer the question: ‘If you had to reboot your company’s data and tech journey from scratch, what would you do...

BY  Marketing

5 June 2019 5 min read

OPINION shares

As OTT media gets political, cross-channel measurement wins advertisers’ vote

When the major political parties flock to advertise on streaming services, it’s a sure indicator of where consumer attention lies, says Angus Blackwood....

BY  Marketing

4 June 2019 3 min read

SPONSORED shares

Machines have changed marketing forever (and that’s a good thing)

The marketing world is evolving at warp speed thanks to advances in technologies such as machine learning. Peter Day looks at key trends that have brought...

BY  Marketing

3 June 2019 4 min read

OPINION shares

To humanise brand is to waste AI’s potential

Are brands that try to humanise tech missing the point of its appeal? Here’s Sérgio Brodsky on AI and branding. This article originally appeared in...

BY  Sérgio Brodsky

3 June 2019 5 min read

FEATURE shares

Industry leaders discuss a future without advertising, technology and gender, AI and creativity and more

This year’s ad:tech Sydney saw the industry come together in celebration of not only advertising technology, but the broader implications of how advertising...

BY  Josh Loh

29 May 2019 7 min read

FEATURE shares

Data, value and consent – living in the embryonic age of privacy management

In an era where data-driven decisions are becoming the norm, how can marketers balance brand interests with the needs and consent of their customers? Fiona...

BY  Marketing

24 May 2019 5 min read

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