Marketing Magazine

OPINION shares

Suits, creatives and robots? Why AI means marketers have the opportunity to be more human

Far from threatening our jobs and our planet, Kevin Doyle says AI will help marketers escape data crunching hell. With emerging technologies such as...

BY  Marketing

20 July 2017 2 min read

INTERVIEW shares

Nine head of data and programmatic: why programmatic won’t be a word within a few years

Tyler Payne speaks with Krish Raja, head of data and programmatic product sales at Nine about the journey of the TV set, and what marketers should think...

BY  Marketing

18 July 2017 3 min read

OPINION shares

The birth of the data natives: challenges and opportunities for marketers

The data natives are coming, says Mac Bryla, and they’re willing to work with marketers who invest in using data in respectable, trustworthy and...

BY  Marketing

14 July 2017 2 min read

INTERVIEW shares

Share of miles per lifetime: how GM is using connected cars to redefine loyalty

GM OnStar manager of enterprise decision management Travis Bradburn explains how the technology engages consumer loyalty. General Motors’ OnStar...

BY  Ben Ice

7 July 2017 2 min read

OPINION shares

Apple HomePod, voice search and the rise of the AI PA

Jason Dooris says HomePod – Apple’s venture into the smartspeaker market – confirms that the AI-powered personal assistant is the future of search....

BY  Marketing

30 June 2017 2 min read

OPINION shares

Beyond big data: get intimate with your customers

In a world where we’ve never had more customer data at our fingertips, businesses still aren’t getting it right. Pip Stocks recommends trading your customer...

BY  Marketing

28 June 2017 2 min read

SPONSORED shares

How predictive AI is revolutionising marketing, careers and collaboration

At a recent event hosted by Marketing and Rocket Fuel, a panel of senior marketers discussed AI, Millennial staff and the new era of collaboration with...

BY  Partner

23 June 2017 1 min read

OPINION shares

The quest for the Holy Grail – a 360-degree view of the customer

Marketers are battling to get a single view of the customer, to better understand the customer journey and how to be in the right place with the right...

BY  Marketing

15 June 2017 4 min read

OPINION shares

Get ready, VR’s about to go mainstream

Nikki Retallick shares why and how brands should jump on the virtual reality bandwagon.  If Australian media agencies are a reliable indicator, it’s only a...

BY  Marketing

5 June 2017 3 min read

SPONSORED shares

How programmatic is evolving as machine learning kicks it up a gear

Mark Torrance, chief technology officer at Rocket Fuel, talks about a role that combines his interests in big data, machine learning, and user interface...

BY  Partner

2 June 2017 4 min read

OPINION shares

Man versus machine: five ways brand automation will change your job

Brand automation is changing, rather than replacing marketing jobs, says Bruce Stronge. Brand automation is hammering the last nail in the coffin of the...

BY  Marketing

30 May 2017 3 min read

SPONSORED shares

Artificial, business, and consumer – the ABCs of dynamic intelligence in marketing

Mailee Creacy writes about the ABCs of dynamic intelligence: artificial, business and consumer. This article originally appeared in The Intelligence Issue,...

BY  Partner

29 May 2017 3 min read

OPINION shares

Why the Internet of Things will make context a brand’s ultimate advantage

As the IoT turns every object into a communication channel, understanding the power of context becomes a brand’s ultimate advantage. By...

BY  Sérgio Brodsky

15 May 2017 3 min read

OPINION shares

Four leading marketers on making sense of data to seize digital marketing opportunities

Alvin Lee and Michael Valos ask four leading marketers how to use digital sensing technologies to seize marketing opportunities. This article originally...

BY  Marketing

12 May 2017 3 min read

INTERVIEW shares

Thinking mobile-first with Facebook’s head of marketing science

Marketing speaks with Steve Lockwood, head of marketing science at Facebook, about how advertisers can enhance their strategy, content and measurement on...

BY  Ben Ice

12 May 2017 5 min read

OPINION shares

Digital transformation insights from the last year and what we can learn from them

Nathan Sinnott takes insights from the digital transformation trends of the past year. The digital World is a dynamic one, allowing business to push the...

BY  Marketing

11 May 2017 2 min read

OPINION shares

The Law of Accelerating Returns: why marketers need to be ready to embrace fantasy

Marketing’s habit of planning for incremental growth is at odds with the exponential changes occurring in the world. Steve Sammartino on the Law of...

BY  Steve Sammartino

5 May 2017 3 min read

OPINION shares

It’s 2027: How has AI changed the way I work?

Our brain trust of six top marketing professionals looks ahead to the year 2027, and ponders just how much artificial intelligence will shape the...

BY  Marketing

13 April 2017 2 min read

OPINION shares

Where’s your customer data right now?

Working out the customer data you have and where it’s stored is going to save you time and money and improve your marketing efforts, says Richard...

BY  Marketing

12 April 2017 2 min read

OPINION shares

Why agile marketing doesn’t give you permission to make it up as you go along

Michael Valos and Alvin Lee ask how chief marketers can find a balance between what should be planned versus what should be left for experimentation and...

BY  Marketing

27 March 2017 3 min read

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