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Marketing Magazine
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OPINION Organic content is far from dead
Amber Robinson writes about why there is still an important place for organic content alongside paid social. I hear all the time in agency-land that...
BY Marketing
OPINION How SMBs can authentically represent disability
Customers expect brands to be consistently committed to diversity and inclusion, but visuals in marketing and advertising rarely represent people with a...
OPINION Transparency and ethics in beauty marketing – should influencers disclose filters?
As the public and regulators demand more transparency from influencers, there is debate around whether the use of filters is misleading. Aaron Brooks...
BY Marketing
OPINION Lessons in branding for a ‘not so sexy’ business
Sometimes marketers need to inspire passion for functional, or even utilitarian, products or services. Ben Cohn shares his experiences and tips for...
BY Marketing
OPINION Harnessing the power of human emotions in B2B marketing
Experiment, measure, adjust, repeat. Marketing success arguably lies in embracing an experimental mindset and understanding customers’ emotional...
BY Marketing
OPINION How to create an influencer marketing campaign for your small business
David Fairfull explores why influencer marketing is a key medium for small businesses and how it can be used effectively by SMEs. Influencer marketing is...
BY Marketing
NEWS Australia’s marketing industry unites on a new campaign to beat youth suicide
Australia’s media and marketing businesses have donated time, resources and inventory to support social entreprise MOOD tea as it launches a multi-million...
OPINION How can advertisers avoid the turbulence of post-pandemic travel?
While many consumers are keen to travel again there is no doubt that the tourism sector has become incredibly complex to navigate. Georgia Brammer considers...
BY Marketing
OPINION B2B companies – are you getting enough bang for your PR buck?
When every dollar counts, B2B companies should expect PR agencies to show real, tangible evidence of ROI. Azadeh Williams explores how to unlock the value...
OPINION Unifying sport and small business: Sponsoring Team Australia at the Olympic Games
The Olympics is a time of unity, excitement and inspiration. Tamara Oppen writes about why GoDaddy Australia decided to partner with the Australian Olympic...
BY Marketing
OPINION Ways the government could be utilising social media to drive vaccine adoption
With states in lockdowns (again) and Australia lagging behind other countries when it comes to vaccine rollout, Taryn Williams considers how to increase...
BY Marketing
OPINION The juice on LinkedIn content traction
Sue Parker is back with the juice on LinkedIn. This time she explores how to make content that goes the distance and gets real traction. As everyone in the...
BY Marketing
OPINION Arm yourself: The government has two new COVID-19 campaigns
With two new vaccine ads recently released by the Federal Government, healthcare marketing has never been more hotly debated. Simon Davies reviews both...
BY Marketing
OPINION 5 tips for building a strong community authentically
An online community can empower, inspire or create a sense of belonging. Sarah Neill shares five tips for brands looking to build a strong community. We all...
BY Marketing
OPINION Under the ‘Finfluence’: The pros and cons of influencer marketing in financial services
Financial literacy is growing with a range of influencers now devoted to sharing financial advice on social media, far and wide. Krystyna Frassetto from...
BY Marketing
INTERVIEW Reaching new audiences with brand collaboration: Interview with Jess Ruhfus (Collabosaurus)
Since the beginning of the pandemic, the idea of being ‘better together’ has permeated everything, including the way we do business. As a result brand...
OPINION Practical tips for beating ad fraud
If ad fraud is so easy and lucrative for criminals, what can advertisers do about it? Tom Evans and James McDonald share their advice to help you minimise...
BY Marketing
INTERVIEW The future of audio is personalised and curated: Interview with Nikki Clarkson (SCA)
Digital transformation has opened opportunities for marketing teams to work in dynamic ways, collaborating across a business. In the realm of audio, digital...
OPINION How the events of 2020 provided a catalyst for TV’s evolution
Praful Desai writes about the evolution of the TV industry and its potential for creating an engaging consumer journey in a privacy-conscious environment. ...
BY Marketing
