Marketing Magazine

Already a Member?

Remember Me

Forgot your password?

Email-id is missing

Password successfully sent to your Email-id!

Email-id not Registered

Email/password is missing

Not a Member Yet?

Join the Marketing community today. It's fast, easy and free!

All fields are missing

Registered Successfully

Email-id is already registered

This is the default dialog which is useful for displaying information. The dialog window can be moved, resized and closed with the 'x' icon.

OPINION shares

Brands that don’t harness ‘New Media’ will be left behind

The founder of fashion tech app Mys Tyler, Sarah Neill, calls on two other incredible Australian female founders to share what they think are the next big...

BY Marketing

27 November 2020 5 min read

CASE STUDY shares

How Canva created a diverse partnership network to drive incremental revenue and accelerate new user acquisitions

This case study demonstrates how Australian graphic design start-up and tech unicorn Canva used Impact’s Partnership Cloud platform to build a 12,000+...

BY Marketing

25 November 2020 5 min read

OPINION shares

Marketing your brand for Black Friday and Cyber Monday

Talia Datt gives some practical advice for creating brand awareness and converting leads during the busy Black Friday and Cyber Monday shopping season. To...

BY Marketing

20 November 2020 4 min read

OPINION shares

How to manage misinformation in online communities

Managing online communities can be a daunting task, particularly in the age of misinformation where falsehoods spread as quickly as fact. Venessa Paech...

BY Marketing

11 November 2020 4 min read

OPINION shares

Do I have your attention?

As advertisers come to understand more about capturing and holding attention, they can develop methodologies, refine strategies and invest in the right...

BY Marketing

10 November 2020 5 min read

Digital channels: What’s your mix?

Have you noticed an uptick in customer service inquiry levels during the COVID-19 pandemic? If so, you’re not alone. Top brands know that this is exactly...

BY Marketing

9 November 2020 3 min read

OPINION shares

6 tips for marketers to understand the best PR tactic to use for your story idea

Kathryn Van Kuyk shares an easy guide to commonly used PR tactics so that brands and marketers can distinguish which approach to take to get coverage, build...

BY Marketing

2 November 2020 4 min read

NEWS shares

Smiling Mind launches new campaign to help secondary students in the lead up to exams

Smiling Mind and creative agency Snack Drawer have created a six part video series starring TikTok influencer ‘Jasminetxo’ to help school students manage...

BY Jasmine Giuliani

13 October 2020 4 min read

OPINION shares

How creativity and credibility are driving influencer marketing forward

An advantage of influencer marketing is the ability to create content quickly and build credibility with an active community. Anthony Richardson writes...

BY Marketing

13 October 2020 4 min read

OPINION shares

How content marketers got creative with content in 2020

Marketers have had to completely change the way they communicate with customers in 2020, but even amid global shutdown and impending economic crisis,...

BY Marketing

6 October 2020 6 min read

OPINION shares

How to create an inclusive digital experience

In order to create accessible digital experiences, brands need to truly consider the diverse needs of users and be committed to the process of inclusivity,...

BY Marketing

5 October 2020 4 min read

OPINION shares

It’s time we stopped flogging James Squire

The incredible James Squire story has become synonymous with selling beer. Adam Joseph uncovers a history of the man that we hear less about – his...

BY Adam Joseph

29 September 2020 5 min read

OPINION shares

How marketers can fix the transparent sustainability failures of Australian business

There are incredible environmental and social benefits to gain from renewable energy, but also unique opportunities for marketers. Nick Martyniuk writes...

BY Marketing

23 September 2020 5 min read

OPINION shares

Important lessons from a CMO: Let data be the ‘North Star’ to guide your decisions

Travis Tyler shares three important lessons that he has discovered in the fast-paced world of Fintech, including understanding future customers, using data...

BY Marketing

17 September 2020 6 min read

OPINION shares

5 tips for marketers to position spokespeople as ‘thought leaders’ and secure media coverage

Kathryn Van Kuyk reflects on 20 years of experience in writing and PR to share how businesses and professionals can write thought leadership content that...

BY Marketing

8 September 2020 5 min read

OPINION shares

How conference owners and events managers can mitigate financial risk with cutting edge technology

Alex Paine writes about the evolving nature of the conference industry and how technology can help conference organisers minimise risk and capitalise on new...

BY Marketing

1 September 2020 5 min read

OPINION shares

Shifting your marketing approach and embracing digital

Teresa Sperti compels marketers and brands to embrace a digital marketing approach and accelerate their online efforts, in order not to be left behind. ...

BY Marketing

1 September 2020 6 min read

OPINION shares

Why relinquishing creative control can benefit a brand campaign

Flo Lau writes about why marketers should prioritise responsiveness and agility in the current climate, even if it means sacrificing perfection, utilising...

BY Marketing

31 August 2020 4 min read

INTERVIEW shares

Reaching highly engaged audiences on Twitch: Interview with Ricky Chanana

With Australian TV viewership on the decline, brands, advertisers and marketers are beginning to look to digital platforms to reach highly engaged...

BY Jasmine Giuliani

25 August 2020 5 min read

INTERVIEW shares

Brand Behaviour episode 3: Toby Dewar (Foxtel Media)

In the latest instalment of Brand Behaviour, we speak to the director of customer engagement at Foxtel Media, Toby Dewar. Editor of Marketing, Jazz...

BY Jasmine Giuliani

21 August 2020 2 min read

Page 1 of 31

POPULAR
RECENT

1The BOT(tom) line

2Extreme Disruption in Auto – People...

3Remove friction but don’t remove...

4Identity, a game-changer: Why should...

5Do I have your attention?

1Brands that don’t harness ‘New...

2Brands that don’t harness ‘New...

3Brands that don’t harness ‘New...

4Why omnichannel marketing is crucial...

5Why omnichannel marketing is crucial...

EVENTS

Dec

Advertising Week Briefings: 5 Things in Sports

Dec

Writing for the web – webinar over two half days in December

Dec

Healthcare automation from Machine Learning to AI MasterClass

Marketing Magazine

Already a Member?

Not a Member Yet?

OPINION shares

CASE STUDY shares

OPINION shares

OPINION shares

OPINION shares

SPONSORED shares

OPINION shares

NEWS shares

OPINION shares

OPINION shares

OPINION shares

OPINION shares

OPINION shares

OPINION shares

OPINION shares

OPINION shares

OPINION shares

OPINION shares

INTERVIEW shares

INTERVIEW shares

Choose Your Style