Marketing Magazine

CASE STUDY shares

A clinic in content – how the University of Melbourne connected people with research

As one of Australia’s largest research institutions – second only to CSIRO – the University of Melbourne needed a campaign that would make...

BY  Marketing

12 July 2019 4 min read

INTERVIEW shares

Going through the emotions: better videos, better connections

Marketing speaks with Michael Langdon, who’s written a book about the age of emotion and how marketers can use video to build better connections with their...

BY  Ben Ice

12 June 2019 5 min read

FEATURE shares

Small car, big love – leveraging loyalty with 60 years of customer stories

On Mini’s 60th anniversary, national marketing manager Alex McLean shares how the brand reached out to its loving community to launch...

BY  Marketing

3 May 2019 5 min read

INTERVIEW shares

Spotify VP, global head of advertising sales: the audio renaissance and podcast revolution

Spotify VP Brian Benedik discusses how the world’s biggest streaming platform is riding the audio renaissance, how music taste influences ad...

BY  Josh Loh

23 April 2019 4 min read

OPINION shares

Get antisocial – what Lush UK’s social media departure says about the landscape

While many industry commentators have criticised Lush UK’s decision to turn off branded social media channels, Roger Christie believes the move to...

BY  Marketing

17 April 2019 4 min read

SPONSORED shares

Your social media audience doesn’t care about trends, so why do you?

Tapping into trending topics to capture attention is a rookie mistake that’ll cause more fallout than fortune. Here are three ways to build a better...

BY  Marketing

15 April 2019 3 min read

OPINION shares

Twelve rules for better business writing – clear, concise and convincing

Who doesn’t love a good old fashioned Friday listicle? Nowadays, everybody seems to have their ’12 rules to something’, so here are...

BY  Frank Chamberlin

5 April 2019 2 min read

OPINION shares

Is online video the new window shopping? Word of mouth is back but different

Digital video is the new window shopping, says Adam Washington. The inspiration that shoppers once sought from store fronts and window displays is...

BY  Marketing

3 April 2019 3 min read

OPINION shares

Why nano influencers don’t work – this time, bigger is really better

With the influencer phenomenon still very much in its growing stages, brands have begun experimenting with social media advocates of nano-sized...

BY  Marketing

4 March 2019 3 min read

OPINION shares

Esports as the new frontier of entertainment – early adopter or left behind?

First came television, then the internet – and now, watching people play video games? According to Steve Sammartino, your brand could be left on the wrong...

BY  Steve Sammartino

1 March 2019 2 min read

OPINION shares

Updates, rumours and more for brands – all caught up on Instagram’s latest?

February has been a busy month for Instagram – Aaron Brooks breaks down how its new functions could benefit brands. Businesses simply can’t afford to ignore...

BY  Marketing

27 February 2019 2 min read

INTERVIEW shares

The science of stock – how Shutterstock Custom’s senior VP gets inside your head

There’s content, and then there’s this. Grant Munro tells Marketing how Shutterstock Custom is cutting the corporate crap and turning content marketing into...

BY  Josh Loh

15 February 2019 7 min read

OPINION shares

Carving or crashing? How to ride the video marketing wave

Will video marketing go the way of corporate blogging and ad banners – abused to the point of spam? At any rate, Patricio Cummins says the best way to ride...

BY  Marketing

21 January 2019 3 min read

OPINION shares

Five things that will shape social media in 2019

Amaury Treguer returns to end the year with trends that define the next 12 months in social media, content and influencer marketing. For the past three...

BY  Amaury Treguer

18 December 2018 4 min read

INTERVIEW shares

Star struck – using AI to take celebrity out of the influencer equation

Choosing an influencer for your marketing campaign isn’t as simple as it seems. Hypetap’s Detch Singh tells Marketing about the company’s...

BY  Josh Loh

5 December 2018 4 min read

OPINION shares

Online video will take over like never before

Online video is an essential part of the digital marketer’s mix, and it’s about to get bigger, according to Emma Barr. Here are four key social...

BY  Marketing

3 December 2018 3 min read

FEATURE shares

Not your average driving range: shareability at the heart of entertainment

This year the Gold Coast saw an addition to its roster of entertainment spots, and this one may be a hole-in-one. Tailored to optimal ‘Instagram-ability’,...

BY  Josh Loh

21 November 2018 4 min read

OPINION shares

Do it yourself community building – the risks of Facebook Groups for your brand

Though Facebook Groups do offer brands an easy route to community building, Erin Tierney makes the case for restriction-free, self-branded and self-owned...

BY  Marketing

8 November 2018 3 min read

OPINION shares

Short form video is the new wave of storytelling

The videos audiences are consuming are getting shorter everyday. Grant Munro shows marketers how to capture attention, tell a story and create something...

BY  Marketing

1 November 2018 3 min read

SPONSORED shares

Australian Podcasting Study breakdown – who’s listening and how much?

Growing popularity meant deeper insight into Australian podcast consumption was necessary to give marketers better understanding. Grant Tothill explores the...

BY  Marketing

29 October 2018 3 min read

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