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INTERVIEW shares

Interview with Pinterest’s global head of marketing Jim Habig

Pinterest is a unique social media platform with a completely different user experience than its competitors. Marketing mag sits down with global head of...

BY Liv Croagh

24 November 2021 6 min read

OPINION shares

Is influencer marketing worth it?

Engaging with influencers and digital creators is still a new form of marketing. But, as the market becomes saturated, is it worth the bang for your buck to...

BY Liv Croagh

22 November 2021 4 min read

OPINION shares

How should brands be engaging with digital creators?

Influencers and digital creators have responded to a survey by HypeAuditor about how they communicate with brands and how this affects the content and...

BY Liv Croagh

1 November 2021 4 min read

OPINION shares

Is it time for marketers to look to Snap?

Once an app primarily used by youth, it seems that Snapchat is diversifying its capability and bringing people back to the platform. October has been a busy...

BY Liv Croagh

28 October 2021 3 min read

OPINION shares

Digital creators and the fallback of the social media outage

In October 2021, Facebook and its two other social platforms WhatsApp and Instagram experienced an outage. The social media lockout may have only lasted six...

BY Liv Croagh

26 October 2021 4 min read

OPINION shares

Pandemics, earthquakes and social media outages. Are you prepared for what’s next?

On 5 October, the world experienced a six hour long outage across Facebook, Instagram and WhatsApp. Businesses and marketers were stumped. Now, eCommerce...

BY Marketing

6 October 2021 3 min read

OPINION shares

LinkedIn spring update

LinkedIn has a number of new updates this spring, including the retirement of its ‘Stories’ feature. Personal branding expert Sue Parker...

BY Sue Parker

28 September 2021 4 min read

OPINION shares

Businesses that don’t monetise owned media are missing out

Teresa Aprile explores what types of opportunities exist to monetise owned media and how savvy marketers are leveraging their assets. Owned media...

BY Marketing

20 September 2021 4 min read

OPINION shares

How to unlock the value of your next B2B video marketing campaign

Azadeh Williams shares how B2B marketers can leverage video to bring campaigns to life and drive leads, without breaking the bank or your back....

BY Azadeh Williams

14 September 2021 6 min read

OPINION shares

Organic content is far from dead

Amber Robinson writes about why there is still an important place for organic content alongside paid social. I hear all the time in agency-land that...

BY Marketing

8 September 2021 4 min read

OPINION shares

How SMBs can authentically represent disability

Customers expect brands to be consistently committed to diversity and inclusion, but visuals in marketing and advertising rarely represent people with a...

BY Jasmine Giuliani

7 September 2021 5 min read

OPINION shares

Transparency and ethics in beauty marketing – should influencers disclose filters?

As the public and regulators demand more transparency from influencers, there is debate around whether the use of filters is misleading. Aaron Brooks...

BY Marketing

7 September 2021 5 min read

OPINION shares

Lessons in branding for a ‘not so sexy’ business

Sometimes marketers need to inspire passion for functional, or even utilitarian, products or services. Ben Cohn shares his experiences and tips for...

BY Marketing

31 August 2021 5 min read

OPINION shares

Harnessing the power of human emotions in B2B marketing

Experiment, measure, adjust, repeat. Marketing success arguably lies in embracing an experimental mindset and understanding customers’ emotional...

BY Marketing

30 August 2021 5 min read

OPINION shares

How to create an influencer marketing campaign for your small business

David Fairfull explores why influencer marketing is a key medium for small businesses and how it can be used effectively by SMEs. Influencer marketing is...

BY Marketing

18 August 2021 5 min read

NEWS shares

Australia’s marketing industry unites on a new campaign to beat youth suicide

Australia’s media and marketing businesses have donated time, resources and inventory to support social entreprise MOOD tea as it launches a multi-million...

BY Jasmine Giuliani

18 August 2021 3 min read

OPINION shares

How can advertisers avoid the turbulence of post-pandemic travel?

While many consumers are keen to travel again there is no doubt that the tourism sector has become incredibly complex to navigate. Georgia Brammer considers...

BY Marketing

5 August 2021 4 min read

OPINION shares

B2B companies – are you getting enough bang for your PR buck?

When every dollar counts, B2B companies should expect PR agencies to show real, tangible evidence of ROI. Azadeh Williams explores how to unlock the value...

BY Azadeh Williams

3 August 2021 5 min read

OPINION shares

Unifying sport and small business: Sponsoring Team Australia at the Olympic Games

The Olympics is a time of unity, excitement and inspiration. Tamara Oppen writes about why GoDaddy Australia decided to partner with the Australian Olympic...

BY Marketing

26 July 2021 5 min read

OPINION shares

Ways the government could be utilising social media to drive vaccine adoption

With states in lockdowns (again) and Australia lagging behind other countries when it comes to vaccine rollout, Taryn Williams considers how to increase...

BY Marketing

22 July 2021 4 min read

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