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OPINION You’re reading this but will you share it? What makes stories go viral?
Sean Smith on the cross-platform coverage that’s required to see a story truly go viral. Celebrities, cat videos, laughing babies – what makes a story...
BY Marketing
OPINION 2017 predictions: what did we get right last year?
There’s plenty of speculation on what’s to come in 2018. Sabri Suby looks at how last year’s predictions panned out. Digital media spend...
BY Marketing
SPONSORED Distribution, budgets and platforms: who’s doing content well in Australia and how?
To plan and produce the best content marketing campaigns, it helps to understand the shifting landscape of the industry: who’s creating content, where...
BY Marketing
OPINION Seven ways to future-proof your SEO strategy for 2018
The web’s changing, and so is the ways people use it. Update your SEO strategy so you’re not behind the times. By Tom Donohoe. Search engine...
BY Marketing
OPINION Why is ‘engagement’ still a thing?
We’re not doing ourselves or the industry any favours using the word ‘engagement’ says Carly Yanco. Here’s why it shouldn’t be...
BY Marketing
OPINION Why the Facebook news shouldn’t come as a surprise
The Facebook news regarding the News Feed has sparked conversation about the future of brands and publishers on the platform. Amaury Treguer’s not...
OPINION Five things that will shape social media in 2018
Amaury Treguer’s predictions for 2017 turned out to be pretty accurate. Can he do it again for 2018? For the third consecutive year, I’ve been...
INTERVIEW From marketing function to essential business tool – social media’s transition
Marketing speaks to global Hootsuite CMO Penny Wilson about the new business value of social media and the skills to derive insights from social data....
BY Ben Ice
OPINION Word of mouth on steroids – understanding the motives for sharing content
Facebook users only share content with a perceived social benefit. A new RMIT study has resulted in a scale which can be used to predict whether something...
BY Marketing
INTERVIEW Best practice native advertising with Becky Smith, Yahoo7 head of insights
Research shows native advertising is on the rise. Marketing speaks with Becky Smith about how static and video native can be optimised to get audiences...
BY Ben Ice
OPINION Experimenting with ephemerality: what marketers and creatives need to know
Kay Hsu urges brands and marketers to consider how shorter ads and disappearing stories can lead to mobile success. The advertising industry is changing and...
BY Marketing
CASE STUDY Case study: how ‘Broadsheet’ and Honda wowed with money-can’t-buy experiences
Broadsheet and Honda’s ‘Seven Dinners in Seven Nights’ partnership is a masterclass in leveraging networks, building experiences into...
BY Marketing
OPINION Bulldozing walled gardens – combining social and search
Too many organisations are siloing their digital teams, says Paul Korber. A holistic approach to social and search is now a necessity. If you ever find...
BY Marketing
OPINION Native advertising success: less talk about you, more talk about the needs of your customer
As more platforms arise enabling further native advertising options and iterations, marketers need to get more active and educate themselves on the value...
BY Marketing
CASE STUDY How Sydney Opera House personally and directly invited visitors to #ComeOnIn
The Sydney Opera House is the most Instagrammed icon in Australia, but very few visitors step inside. This article originally appeared in The Culture Issue,...
BY Marketing
OPINION The death of isolation, and what it means for generating ideas
Does our always-on world and culture of sharing mean we’re missing out on the benefits of letting ideas and projects develop in isolation? By Steve...
OPINION I’m not who you think I am: the pitfalls of social media listening
Social media listening only tells half the story, says Katharine Milner. Marketers need to make sure they’re matching what people are saying with what...
BY Marketing
OPINION Curation 101: the key to successful content marketing
An effective content strategy doesn’t have to mean pouring time and energy into writing blogs and articles. Scott Cooper has some curation tips to...
BY Marketing
OPINION World Cup 2018: get your Facebook tactics ready for the biggest marketing event ever seen
With less than a year to go until the 2018 FIFA World Cup, Facebook’s Karren Rogers looks at how marketers can get tactical with their mobile and...
BY Marketing