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OPINION shares

Australian Like counts drop 15% following Instagram Like hiding test

Australian influencers are getting an average of 15% fewer Likes on Instagram since the Like hiding test began, according to new research from The...

BY Marketing

11 November 2019 3 min read

Three things to know before tapping the next trending topic on social

It may capture attention but has the potential to backfire. Focus on these three points to better understand your audience for long term success. This...

BY Marketing

8 November 2019 1 min read

INTERVIEW shares

Facebook’s moderation mess – is marketing complicit?

Following CEO Mark Zuckerberg’s testimony in front of US Congress, Venessa Paech explains the ethical conundrums associated with Facebook’s...

BY Josh Loh

25 October 2019 5 min read

OPINION shares

Starting your brand on IGTV – the modern answer to television?

Instagram TV (IGTV) has been around for more than a year but brands seem hesitant to embrace the platform. Bohemia’s Elly Scales demystifies the practice...

BY Marketing

14 October 2019 3 min read

INTERVIEW shares

CNN’s Sunita Rajan on nation branding, shifting content tides and integrity

Marketing sits with CNN’s Sunita Rajan to discuss the changing world of content marketing, journalistic integrity and why nation branding is so much more...

BY Josh Loh

11 October 2019 8 min read

INTERVIEW shares

Marketers can’t treat internet creators like professional celebrities – Hank Green

YouTube creator and VidCon cofounder Hank Green sits down with Marketing to discuss shifting tides in influencer marketing, how brand-creator relationships...

BY Josh Loh

2 October 2019 5 min read

INTERVIEW shares

Facebook stands to change the fabric of social media etiquette with Like hiding

Earlier in the year, Instagram users in seven test markets – one of which was Australia – saw a change on the platform that would remove total Like displays...

BY Josh Loh

4 September 2019 2 min read

OPINION shares

What marketers can learn from indie filmmakers

Today, marketers’ jobs have become increasingly more complex, says Anna Ji. With so many different channels to constantly have to create content for, it can...

BY Marketing

30 August 2019 5 min read

NEWS shares

Forrester’s state of social in China – ad spend to triple to $84 billion by 2023

A new report from Forrester says social advertising spend in China is likely to triple by 2023 as video continues to catalyse revenue per user on social...

BY Josh Loh

28 August 2019 2 min read

OPINION shares

Facebook campaign budget optimisation mandatory by next month – what marketers need to know

In less than 30 days, Facebook will shift all advertising campaigns over to campaign budget optimisation (CBO). For advertisers using Facebook’s API, you...

BY Marketing

7 August 2019 4 min read

CASE STUDY shares

A clinic in content – how the University of Melbourne connected people with research

As one of Australia’s largest research institutions – second only to CSIRO – the University of Melbourne needed a campaign that would make...

BY Marketing

12 July 2019 4 min read

INTERVIEW shares

Going through the emotions: better videos, better connections

Marketing speaks with Michael Langdon, who’s written a book about the age of emotion and how marketers can use video to build better connections with their...

BY Ben Ice

12 June 2019 5 min read

FEATURE shares

Small car, big love – leveraging loyalty with 60 years of customer stories

On Mini’s 60th anniversary, national marketing manager Alex McLean shares how the brand reached out to its loving community to launch...

BY Marketing

3 May 2019 5 min read

INTERVIEW shares

Spotify VP, global head of advertising sales: the audio renaissance and podcast revolution

Spotify VP Brian Benedik discusses how the world’s biggest streaming platform is riding the audio renaissance, how music taste influences ad...

BY Josh Loh

23 April 2019 4 min read

OPINION shares

Get antisocial – what Lush UK’s social media departure says about the landscape

While many industry commentators have criticised Lush UK’s decision to turn off branded social media channels, Roger Christie believes the move to...

BY Marketing

17 April 2019 4 min read

Your social media audience doesn’t care about trends, so why do you?

Tapping into trending topics to capture attention is a rookie mistake that’ll cause more fallout than fortune. Here are three ways to build a better...

BY Marketing

15 April 2019 3 min read

OPINION shares

Twelve rules for better business writing – clear, concise and convincing

Who doesn’t love a good old fashioned Friday listicle? Nowadays, everybody seems to have their ’12 rules to something’, so here are...

BY Frank Chamberlin

5 April 2019 2 min read

OPINION shares

Is online video the new window shopping? Word of mouth is back but different

Digital video is the new window shopping, says Adam Washington. The inspiration that shoppers once sought from store fronts and window displays is...

BY Marketing

3 April 2019 3 min read

OPINION shares

Why nano influencers don’t work – this time, bigger is really better

With the influencer phenomenon still very much in its growing stages, brands have begun experimenting with social media advocates of nano-sized...

BY Marketing

4 March 2019 3 min read

OPINION shares

Esports as the new frontier of entertainment – early adopter or left behind?

First came television, then the internet – and now, watching people play video games? According to Steve Sammartino, your brand could be left on the wrong...

BY Steve Sammartino

1 March 2019 2 min read

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