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OPINION The Facebook pixel explained: your silent business partner
If you don’t have the Facebook pixel installed on your website, Rob Sanders has a few thoughts that may make you reconsider. Without it, your Facebook...
BY Marketing
OPINION Australian Like counts drop 15% following Instagram Like hiding test
Australian influencers are getting an average of 15% fewer Likes on Instagram since the Like hiding test began, according to new research from The...
BY Marketing
SPONSORED Three things to know before tapping the next trending topic on social
It may capture attention but has the potential to backfire. Focus on these three points to better understand your audience for long term success. This...
BY Marketing
INTERVIEW Facebook’s moderation mess – is marketing complicit?
Following CEO Mark Zuckerberg’s testimony in front of US Congress, Venessa Paech explains the ethical conundrums associated with Facebook’s...
BY Josh Loh
OPINION Starting your brand on IGTV – the modern answer to television?
Instagram TV (IGTV) has been around for more than a year but brands seem hesitant to embrace the platform. Bohemia’s Elly Scales demystifies the practice...
BY Marketing
INTERVIEW CNN’s Sunita Rajan on nation branding, shifting content tides and integrity
Marketing sits with CNN’s Sunita Rajan to discuss the changing world of content marketing, journalistic integrity and why nation branding is so much more...
BY Josh Loh
INTERVIEW Marketers can’t treat internet creators like professional celebrities – Hank Green
YouTube creator and VidCon cofounder Hank Green sits down with Marketing to discuss shifting tides in influencer marketing, how brand-creator relationships...
BY Josh Loh
INTERVIEW Facebook stands to change the fabric of social media etiquette with Like hiding
Earlier in the year, Instagram users in seven test markets – one of which was Australia – saw a change on the platform that would remove total Like displays...
BY Josh Loh
OPINION What marketers can learn from indie filmmakers
Today, marketers’ jobs have become increasingly more complex, says Anna Ji. With so many different channels to constantly have to create content for, it can...
BY Marketing
NEWS Forrester’s state of social in China – ad spend to triple to $84 billion by 2023
A new report from Forrester says social advertising spend in China is likely to triple by 2023 as video continues to catalyse revenue per user on social...
BY Josh Loh
OPINION Facebook campaign budget optimisation mandatory by next month – what marketers need to know
In less than 30 days, Facebook will shift all advertising campaigns over to campaign budget optimisation (CBO). For advertisers using Facebook’s API, you...
BY Marketing
CASE STUDY A clinic in content – how the University of Melbourne connected people with research
As one of Australia’s largest research institutions – second only to CSIRO – the University of Melbourne needed a campaign that would make...
BY Marketing
INTERVIEW Going through the emotions: better videos, better connections
Marketing speaks with Michael Langdon, who’s written a book about the age of emotion and how marketers can use video to build better connections with their...
BY Ben Ice
FEATURE Small car, big love – leveraging loyalty with 60 years of customer stories
On Mini’s 60th anniversary, national marketing manager Alex McLean shares how the brand reached out to its loving community to launch...
BY Marketing
INTERVIEW Spotify VP, global head of advertising sales: the audio renaissance and podcast revolution
Spotify VP Brian Benedik discusses how the world’s biggest streaming platform is riding the audio renaissance, how music taste influences ad...
BY Josh Loh
OPINION Get antisocial – what Lush UK’s social media departure says about the landscape
While many industry commentators have criticised Lush UK’s decision to turn off branded social media channels, Roger Christie believes the move to...
BY Marketing
SPONSORED Your social media audience doesn’t care about trends, so why do you?
Tapping into trending topics to capture attention is a rookie mistake that’ll cause more fallout than fortune. Here are three ways to build a better...
BY Marketing
OPINION Twelve rules for better business writing – clear, concise and convincing
Who doesn’t love a good old fashioned Friday listicle? Nowadays, everybody seems to have their ’12 rules to something’, so here are...
OPINION Is online video the new window shopping? Word of mouth is back but different
Digital video is the new window shopping, says Adam Washington. The inspiration that shoppers once sought from store fronts and window displays is...
BY Marketing
