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INTERVIEW shares

Where content marketers go wrong and the easy way to discover what an audience wants

Good content marketing should focus on what audiences want to see. Marketing speaks with content marketing pioneer Michael Brenner about where the industry...

BY Ben Ice

30 May 2018 5 min read

OPINION shares

Hashtag phishing is on the rise – five ways to protect your brand

Social media phishing is becoming a credible threat and brands need to be equipped to combat attacks, says Tim Bentley. Businesses can defend themselves...

BY Marketing

23 May 2018 2 min read

OPINION shares

Flip your content on its head – five tips for getting the most out of vertical video

People hold their phones vertically 98% of the time, so why aren’t brands making more vertical video content? Claus Stangl says the vertical video...

BY Marketing

21 May 2018 3 min read

OPINION shares

Vero: what’s all the fuss?

In light of recent algorithm changes at Facebook and Instagram, Vero is causing a stir. Its ad-free offering is an enticing one, but a clunky user...

BY Amaury Treguer

2 March 2018 2 min read

OPINION shares

You’re reading this but will you share it? What makes stories go viral?

Sean Smith on the cross-platform coverage that’s required to see a story truly go viral. Celebrities, cat videos, laughing babies – what makes a story...

BY Marketing

26 February 2018 2 min read

OPINION shares

2017 predictions: what did we get right last year?

There’s plenty of speculation on what’s to come in 2018. Sabri Suby looks at how last year’s predictions panned out. Digital media spend...

BY Marketing

26 February 2018 2 min read

Distribution, budgets and platforms: who’s doing content well in Australia and how?

To plan and produce the best content marketing campaigns, it helps to understand the shifting landscape of the industry: who’s creating content, where...

BY Marketing

5 February 2018 2 min read

OPINION shares

Seven ways to future-proof your SEO strategy for 2018

The web’s changing, and so is the ways people use it. Update your SEO strategy so you’re not behind the times. By Tom Donohoe. Search engine...

BY Marketing

24 January 2018 2 min read

OPINION shares

Why is ‘engagement’ still a thing?

We’re not doing ourselves or the industry any favours using the word ‘engagement’ says Carly Yanco. Here’s why it shouldn’t be...

BY Marketing

19 January 2018 2 min read

OPINION shares

Why the Facebook news shouldn’t come as a surprise

The Facebook news regarding the News Feed has sparked conversation about the future of brands and publishers on the platform. Amaury Treguer’s not...

BY Amaury Treguer

16 January 2018 2 min read

OPINION shares

Five things that will shape social media in 2018

Amaury Treguer’s predictions for 2017 turned out to be pretty accurate. Can he do it again for 2018? For the third consecutive year, I’ve been...

BY Amaury Treguer

11 December 2017 1 min read

INTERVIEW shares

From marketing function to essential business tool – social media’s transition

Marketing speaks to global Hootsuite CMO Penny Wilson about the new business value of social media and the skills to derive insights from social data....

BY Ben Ice

30 November 2017 2 min read

OPINION shares

Word of mouth on steroids – understanding the motives for sharing content

Facebook users only share content with a perceived social benefit. A new RMIT study has resulted in a scale which can be used to predict whether something...

BY Marketing

27 November 2017 3 min read

INTERVIEW shares

Best practice native advertising with Becky Smith, Yahoo7 head of insights

Research shows native advertising is on the rise. Marketing speaks with Becky Smith about how static and video native can be optimised to get audiences...

BY Ben Ice

10 November 2017 3 min read

OPINION shares

Experimenting with ephemerality: what marketers and creatives need to know

Kay Hsu urges brands and marketers to consider how shorter ads and disappearing stories can lead to mobile success. The advertising industry is changing and...

BY Marketing

10 November 2017 2 min read

CASE STUDY shares

Case study: how ‘Broadsheet’ and Honda wowed with money-can’t-buy experiences

Broadsheet and Honda’s ‘Seven Dinners in Seven Nights’ partnership is a masterclass in leveraging networks, building experiences into...

BY Marketing

3 November 2017 3 min read

OPINION shares

Bulldozing walled gardens – combining social and search

Too many organisations are siloing their digital teams, says Paul Korber. A holistic approach to social and search is now a necessity. If you ever find...

BY Marketing

31 October 2017 1 min read

OPINION shares

Native advertising success: less talk about you, more talk about the needs of your customer

As more platforms arise enabling further native advertising options and iterations, marketers need to get more active and educate themselves on the value...

BY Marketing

5 October 2017 2 min read

CASE STUDY shares

How Sydney Opera House personally and directly invited visitors to #ComeOnIn

The Sydney Opera House is the most Instagrammed icon in Australia, but very few visitors step inside. This article originally appeared in The Culture Issue,...

BY Marketing

18 September 2017 1 min read

OPINION shares

The death of isolation, and what it means for generating ideas

Does our always-on world and culture of sharing mean we’re missing out on the benefits of letting ideas and projects develop in isolation? By Steve...

BY Steve Sammartino

13 September 2017 4 min read