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OPINION shares

Brands. Be human or sit down

Teresa Aprile gets real about the current situation and the actual role that maketers play in humanising brands and offering genuine care to the people that...

BY Marketing

31 March 2020 min read

OPINION shares

How to make the most of the coronavirus downtime and come out swinging on the other side

Now is the ideal time to focus on data and a good personalisation strategy says Craig Flanders.

BY Marketing

30 March 2020 min read

INTERVIEW shares

How to succeed with streaming

With new restrictions placing more Australians indoors than ever before, streaming services are highly in demand to replace live events and for...

BY Jasmine Giuliani

26 March 2020 min read

CASE STUDY shares

Case study: how to genuinely engage followers with multichannel competitions

Running competitions on social media is known to be a fast way to generate a large audience; craft brewers Colonial Brewing built an original and highly...

BY Marketing

18 March 2020 min read

OPINION shares

Why and how marketers should be using Instagram’s new Branded Content tool

Aaron Brooks shares how marketers can get better results from influencer marketing campaigns by using Instagram’s Branded Content tool.

BY Marketing

16 March 2020 min read

OPINION shares

Combating negative online feedback

With consumers are more likely than ever to share reviews online, Mark Randall shares tips for managing negative feedback.

BY Marketing

4 March 2020 min read

OPINION shares

Five things that will shape social media in 2020

As another year closes, Amaury Tréguer returns to give Marketing his top five predictions for the evolution of social media in 2020. Last year, he predicted...

BY Amaury Treguer

10 December 2019 7 min read

OPINION shares

The Facebook pixel explained: your silent business partner

If you don’t have the Facebook pixel installed on your website, Rob Sanders has a few thoughts that may make you reconsider. Without it, your Facebook...

BY Marketing

20 November 2019 3 min read

OPINION shares

Australian Like counts drop 15% following Instagram Like hiding test

Australian influencers are getting an average of 15% fewer Likes on Instagram since the Like hiding test began, according to new research from The...

BY Marketing

11 November 2019 3 min read

Three things to know before tapping the next trending topic on social

It may capture attention but has the potential to backfire. Focus on these three points to better understand your audience for long term success. This...

BY Marketing

8 November 2019 1 min read

INTERVIEW shares

Facebook’s moderation mess – is marketing complicit?

Following CEO Mark Zuckerberg’s testimony in front of US Congress, Venessa Paech explains the ethical conundrums associated with Facebook’s...

BY Josh Loh

25 October 2019 5 min read

OPINION shares

Starting your brand on IGTV – the modern answer to television?

Instagram TV (IGTV) has been around for more than a year but brands seem hesitant to embrace the platform. Bohemia’s Elly Scales demystifies the practice...

BY Marketing

14 October 2019 3 min read

INTERVIEW shares

CNN’s Sunita Rajan on nation branding, shifting content tides and integrity

Marketing sits with CNN’s Sunita Rajan to discuss the changing world of content marketing, journalistic integrity and why nation branding is so much more...

BY Josh Loh

11 October 2019 8 min read

INTERVIEW shares

Marketers can’t treat internet creators like professional celebrities – Hank Green

YouTube creator and VidCon cofounder Hank Green sits down with Marketing to discuss shifting tides in influencer marketing, how brand-creator relationships...

BY Josh Loh

2 October 2019 5 min read

INTERVIEW shares

Facebook stands to change the fabric of social media etiquette with Like hiding

Earlier in the year, Instagram users in seven test markets – one of which was Australia – saw a change on the platform that would remove total Like displays...

BY Josh Loh

4 September 2019 2 min read

OPINION shares

What marketers can learn from indie filmmakers

Today, marketers’ jobs have become increasingly more complex, says Anna Ji. With so many different channels to constantly have to create content for, it can...

BY Marketing

30 August 2019 5 min read

NEWS shares

Forrester’s state of social in China – ad spend to triple to $84 billion by 2023

A new report from Forrester says social advertising spend in China is likely to triple by 2023 as video continues to catalyse revenue per user on social...

BY Josh Loh

28 August 2019 2 min read

OPINION shares

Facebook campaign budget optimisation mandatory by next month – what marketers need to know

In less than 30 days, Facebook will shift all advertising campaigns over to campaign budget optimisation (CBO). For advertisers using Facebook’s API, you...

BY Marketing

7 August 2019 4 min read

CASE STUDY shares

A clinic in content – how the University of Melbourne connected people with research

As one of Australia’s largest research institutions – second only to CSIRO – the University of Melbourne needed a campaign that would make...

BY Marketing

12 July 2019 4 min read

INTERVIEW shares

Going through the emotions: better videos, better connections

Marketing speaks with Michael Langdon, who’s written a book about the age of emotion and how marketers can use video to build better connections with their...

BY Ben Ice

12 June 2019 5 min read

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