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OPINION How to use social media to cash in on the Easter spending spike
With Easter fast approaching, Rebecca Wikman considers how marketers can strategically leverage social media to maximise seasonal spending. This Easter is...
BY Marketing
OPINION Time to think smart about ‘older’ people
Marketers, advertisers and the media need to be thoughtful and nuanced about how we depict people in society. The representation of older people is simply...
BY Marketing
OPINION iOs14 update: If you aren’t advertising on Facebook and Instagram, your business will suffer
We are by now familiar with the Apple iOS privacy updates and the potential impacts they could have on social media advertising. Kristy Armstrong writes...
BY Marketing
OPINION Brands #ChoosingToChallenge this International Women’s Day
Angus Keene shares which brands celebrated International Women’s Day on Twitter this year. International Women’s Day is a day to celebrate the social,...
BY Marketing
OPINION Unlocking the power of influencer marketing
Alexander Frolov outlines five key factors that marketers need to consider before launching their next influencer campaign. The origins of influencer...
BY Marketing
OPINION Most searched for Superbowl ads within 24 hours: did the big spend pay off?
Olga Andrienko examines the search results to find which brands got people talking at one of the biggest advertising events of the year – the Super Bowl....
BY Marketing
OPINION What iOS 14 will mean for your Facebook ads
James Lawrence writes about what advertisers and business owners should expect from Apple’s iOS 14 privacy related changes. You’ve probably heard about the...
BY Marketing
OPINION Why marketers are setting a different tone in 2021
Pantone revealed that the marriage of two colours would set the mood for 2021 – a combination of grey and an ‘illuminating’ yellow. Kate Rourke...
OPINION Why embracing the age old adage ‘we eat with our eyes’ is vital in any food marketing
Simon Porter writes about how food marketers can create a visual appetite and better tap into consumers’ senses. ‘We eat with our eyes’ has never been...
BY Marketing
OPINION Multilingual brand management – when translation alone isn’t enough
In a globalised industry, marketers need to consider many factors to get multilingual brand management right. Ofer Tirosh writes about website localisation...
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OPINION 5 healthcare marketing trends to look for in 2021
Simon Davies unpacks some of the most significant and lasting trends set to shape heathcare marketing in 2021. Following a year of upheaval, uncertainty and...
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INTERVIEW Lessons I learned from 2020: Interview with Jess Cook (Square Australia)
Last year had a huge impact on small to medium-sized businesses across Australia. Square is a popular company in the B2B payment space that has...
OPINION 3 research-backed resolutions for improving visual communication in 2021
It’s time for marketers to set and implement content resolutions for 2021 – starting with visual content. Petra O’Halloran outlines what consumers...
BY Marketing
CASE STUDY A virtual ‘International Rose Garden Festival’
This case study demonstrates how Latrobe City Council’s ‘International Rose Garden Festival’ transformed the traditionally in-person festival...
BY Marketing
CASE STUDY 6 Chinese Marketing Terms You Should Know
Accelerated digital globalisation has led to multicultural brand opportunities. Christie Ding highlights six key Chinese marketing terms that marketers...
BY Marketing
OPINION Influencers are failing to influence
Have the unfolding events of 2020 lessened influencers’ ability to influence? Dr Abas Mirzaei writes about how content creators may need to adapt to...
BY Marketing
OPINION Five things that will shape social media in 2021
As we close out one of the most tumultuous years in recent history, Amaury Tréguer is back to predict what five things will most impact social media in...
OPINION Streaming, VR and AR – what does the future of sport look like in 2021 and beyond?
While social distancing and safety concerns have fundamentally changed the game, the appetite for consuming sporting content has only grown. James Peel...
BY Marketing
OPINION How to incorporate reels into your content strategy
Instagram launched its reels feature in Australia in August, encouraging users to edit and create videos within the app. Kady O Connell shares her insights...
BY Marketing
