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OPINION shares

5 healthcare marketing trends to look for in 2021

Simon Davies unpacks some of the most significant and lasting trends set to shape heathcare marketing in 2021. Following a year of upheaval, uncertainty and...

BY Marketing

20 January 2021 3 min read

INTERVIEW shares

Lessons I learned from 2020: Interview with Jess Cook (Square Australia)

Last year had a huge impact on small to medium-sized businesses across Australia. Square is a popular company in the B2B payment space that has...

BY Jasmine Giuliani

18 January 2021 4 min read

OPINION shares

3 research-backed resolutions for improving visual communication in 2021

It’s time for marketers to set and implement content resolutions for 2021 – starting with visual content. Petra O’Halloran outlines what consumers...

BY Marketing

12 January 2021 4 min read

CASE STUDY shares

A virtual ‘International Rose Garden Festival’

This case study demonstrates how Latrobe City Council’s ‘International Rose Garden Festival’ transformed the traditionally in-person festival...

BY Marketing

22 December 2020 3 min read

CASE STUDY shares

6 Chinese Marketing Terms You Should Know

Accelerated digital globalisation has led to multicultural brand opportunities. Christie Ding highlights six key Chinese marketing terms that marketers...

BY Marketing

21 December 2020 4 min read

OPINION shares

Influencers are failing to influence

Have the unfolding events of 2020 lessened influencers’ ability to influence? Dr Abas Mirzaei writes about how content creators may need to adapt to...

BY Marketing

15 December 2020 4 min read

OPINION shares

Five things that will shape social media in 2021

As we close out one of the most tumultuous years in recent history, Amaury Tréguer is back to predict what five things will most impact social media in...

BY Amaury Treguer

15 December 2020 6 min read

OPINION shares

Streaming, VR and AR – what does the future of sport look like in 2021 and beyond?

While social distancing and safety concerns have fundamentally changed the game, the appetite for consuming sporting content has only grown. James Peel...

BY Marketing

14 December 2020 4 min read

OPINION shares

How to incorporate reels into your content strategy

Instagram launched its reels feature in Australia in August, encouraging users to edit and create videos within the app. Kady O Connell shares her insights...

BY Marketing

11 December 2020 3 min read

OPINION shares

‘Tis the season to think differently about sustainability

The push towards sustainability isn’t slowing down, in fact, post-COVID it is amping up. In the lead up to Christmas, marketers need to truly...

BY Marketing

7 December 2020 3 min read

OPINION shares

LinkedIn 2020 – the juice in review

LinkedIn aficionado Sue Parker considers the myriad of changes and updates that the leading professional platform rolled-out in 2020 – is all change good?...

BY Marketing

7 December 2020 4 min read

OPINION shares

Demystifying authenticity on TikTok

Most people assume that TikTok is exclusive for Gen Z, but 50 percent of its users are between the ages of 18 to 35 – that’s 3 million Australians. Lewis...

BY Marketing

4 December 2020 4 min read

CASE STUDY shares

How an integrated, customer-first approach drove demand for G.J. Gardner Homes

This case study demonstrates the importance of building a strong brand/customer relationship by creating a multichannel digital strategy. A customer-first...

BY Marketing

1 December 2020 5 min read

OPINION shares

Brands that don’t harness ‘New Media’ will be left behind

The founder of fashion tech app Mys Tyler, Sarah Neill, calls on two other incredible Australian female founders to share what they think are the next big...

BY Marketing

27 November 2020 5 min read

CASE STUDY shares

How Canva created a diverse partnership network to drive incremental revenue and accelerate new user acquisitions

This case study demonstrates how Australian graphic design start-up and tech unicorn Canva used Impact’s Partnership Cloud platform to build a 12,000+...

BY Marketing

25 November 2020 5 min read

OPINION shares

Marketing your brand for Black Friday and Cyber Monday

Talia Datt gives some practical advice for creating brand awareness and converting leads during the busy Black Friday and Cyber Monday shopping season. To...

BY Marketing

20 November 2020 4 min read

OPINION shares

How to manage misinformation in online communities

Managing online communities can be a daunting task, particularly in the age of misinformation where falsehoods spread as quickly as fact. Venessa Paech...

BY Marketing

11 November 2020 4 min read

OPINION shares

Do I have your attention?

As advertisers come to understand more about capturing and holding attention, they can develop methodologies, refine strategies and invest in the right...

BY Marketing

10 November 2020 5 min read

Digital channels: What’s your mix?

Have you noticed an uptick in customer service inquiry levels during the COVID-19 pandemic? If so, you’re not alone. Top brands know that this is exactly...

BY Marketing

9 November 2020 3 min read

OPINION shares

6 tips for marketers to understand the best PR tactic to use for your story idea

Kathryn Van Kuyk shares an easy guide to commonly used PR tactics so that brands and marketers can distinguish which approach to take to get coverage, build...

BY Marketing

2 November 2020 4 min read

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