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INTERVIEW shares

This movie talks back – media futurist talks reflective media, sensory storytelling and brain hacking

Marketing speaks with immersive film maker and Wired for Wonder speaker Karen Palmer about the future of media consumption and films that watch you back....

BY Josh Loh

17 August 2018 4 min read

OPINION shares

The coded images that let advertisers target every sense at once

Brands should be doing everything they can to infuse as many sensory triggers as possible into their advertising, according to syneasthesia research by...

BY Marketing

7 August 2018 3 min read

OPINION shares

The Wild West of the internet – Reddit may be your brand’s secret weapon

Despite attracting 330 million monthly users and being the third most visited website in the world, brands have yet to take advantage of Reddit, says Erin...

BY Marketing

7 August 2018 3 min read

OPINION shares

Five fast ways to kill your social media

Consumers will mock relentlessly the brands who don’t get it right on social. Alexander Porter gives marketers five tips to avoiding social media...

BY Marketing

19 July 2018 4 min read

Blank canvas: the best out-of-home creative breaks the rules

What do Monet’s impressionist movement and out-of-home advertising have in common? Charlotte Valente explores the creative processes unique to the OOH...

BY Marketing

17 July 2018 5 min read

OPINION shares

How content producers can be more like Netflix – and prepare for the content industry arms race

To meet the increasingly demanding expectations from viewers, Australian content producers should look to create a supply chain as Netflix has, enabling...

BY Marketing

17 July 2018 3 min read

INTERVIEW shares

Fine-tuning your LinkedIn content – insights from the inside

More B2B marketers are including LinkedIn as an instrumental tool in reaching their desired audience. Prue Cox gives Marketing some advice for organisations...

BY Ben Ice

25 June 2018 6 min read

INTERVIEW shares

Where content marketers go wrong and the easy way to discover what an audience wants

Good content marketing should focus on what audiences want to see. Marketing speaks with content marketing pioneer Michael Brenner about where the industry...

BY Ben Ice

30 May 2018 5 min read

OPINION shares

Hashtag phishing is on the rise – five ways to protect your brand

Social media phishing is becoming a credible threat and brands need to be equipped to combat attacks, says Tim Bentley. Businesses can defend themselves...

BY Marketing

23 May 2018 2 min read

OPINION shares

Flip your content on its head – five tips for getting the most out of vertical video

People hold their phones vertically 98% of the time, so why aren’t brands making more vertical video content? Claus Stangl says the vertical video...

BY Marketing

21 May 2018 3 min read

OPINION shares

Vero: what’s all the fuss?

In light of recent algorithm changes at Facebook and Instagram, Vero is causing a stir. Its ad-free offering is an enticing one, but a clunky user...

BY Amaury Treguer

2 March 2018 2 min read

OPINION shares

You’re reading this but will you share it? What makes stories go viral?

Sean Smith on the cross-platform coverage that’s required to see a story truly go viral. Celebrities, cat videos, laughing babies – what makes a story...

BY Marketing

26 February 2018 2 min read

OPINION shares

2017 predictions: what did we get right last year?

There’s plenty of speculation on what’s to come in 2018. Sabri Suby looks at how last year’s predictions panned out. Digital media spend...

BY Marketing

26 February 2018 2 min read

Distribution, budgets and platforms: who’s doing content well in Australia and how?

To plan and produce the best content marketing campaigns, it helps to understand the shifting landscape of the industry: who’s creating content, where...

BY Marketing

5 February 2018 2 min read

OPINION shares

Seven ways to future-proof your SEO strategy for 2018

The web’s changing, and so is the ways people use it. Update your SEO strategy so you’re not behind the times. By Tom Donohoe. Search engine...

BY Marketing

24 January 2018 2 min read

OPINION shares

Why is ‘engagement’ still a thing?

We’re not doing ourselves or the industry any favours using the word ‘engagement’ says Carly Yanco. Here’s why it shouldn’t be...

BY Marketing

19 January 2018 2 min read

OPINION shares

Why the Facebook news shouldn’t come as a surprise

The Facebook news regarding the News Feed has sparked conversation about the future of brands and publishers on the platform. Amaury Treguer’s not...

BY Amaury Treguer

16 January 2018 2 min read

OPINION shares

Five things that will shape social media in 2018

Amaury Treguer’s predictions for 2017 turned out to be pretty accurate. Can he do it again for 2018? For the third consecutive year, I’ve been...

BY Amaury Treguer

11 December 2017 1 min read

INTERVIEW shares

From marketing function to essential business tool – social media’s transition

Marketing speaks to global Hootsuite CMO Penny Wilson about the new business value of social media and the skills to derive insights from social data....

BY Ben Ice

30 November 2017 2 min read

OPINION shares

Word of mouth on steroids – understanding the motives for sharing content

Facebook users only share content with a perceived social benefit. A new RMIT study has resulted in a scale which can be used to predict whether something...

BY Marketing

27 November 2017 3 min read