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INTERVIEW shares

Facebook stands to change the fabric of social media etiquette with Like hiding

Earlier in the year, Instagram users in seven test markets – one of which was Australia – saw a change on the platform that would remove total Like displays...

BY Josh Loh

4 September 2019 2 min read

OPINION shares

What marketers can learn from indie filmmakers

Today, marketers’ jobs have become increasingly more complex, says Anna Ji. With so many different channels to constantly have to create content for, it can...

BY Marketing

30 August 2019 5 min read

NEWS shares

Forrester’s state of social in China – ad spend to triple to $84 billion by 2023

A new report from Forrester says social advertising spend in China is likely to triple by 2023 as video continues to catalyse revenue per user on social...

BY Josh Loh

28 August 2019 2 min read

OPINION shares

Facebook campaign budget optimisation mandatory by next month – what marketers need to know

In less than 30 days, Facebook will shift all advertising campaigns over to campaign budget optimisation (CBO). For advertisers using Facebook’s API, you...

BY Marketing

7 August 2019 4 min read

CASE STUDY shares

A clinic in content – how the University of Melbourne connected people with research

As one of Australia’s largest research institutions – second only to CSIRO – the University of Melbourne needed a campaign that would make...

BY Marketing

12 July 2019 4 min read

INTERVIEW shares

Going through the emotions: better videos, better connections

Marketing speaks with Michael Langdon, who’s written a book about the age of emotion and how marketers can use video to build better connections with their...

BY Ben Ice

12 June 2019 5 min read

FEATURE shares

Small car, big love – leveraging loyalty with 60 years of customer stories

On Mini’s 60th anniversary, national marketing manager Alex McLean shares how the brand reached out to its loving community to launch...

BY Marketing

3 May 2019 5 min read

INTERVIEW shares

Spotify VP, global head of advertising sales: the audio renaissance and podcast revolution

Spotify VP Brian Benedik discusses how the world’s biggest streaming platform is riding the audio renaissance, how music taste influences ad...

BY Josh Loh

23 April 2019 4 min read

OPINION shares

Get antisocial – what Lush UK’s social media departure says about the landscape

While many industry commentators have criticised Lush UK’s decision to turn off branded social media channels, Roger Christie believes the move to...

BY Marketing

17 April 2019 4 min read

Your social media audience doesn’t care about trends, so why do you?

Tapping into trending topics to capture attention is a rookie mistake that’ll cause more fallout than fortune. Here are three ways to build a better...

BY Marketing

15 April 2019 3 min read

OPINION shares

Twelve rules for better business writing – clear, concise and convincing

Who doesn’t love a good old fashioned Friday listicle? Nowadays, everybody seems to have their ’12 rules to something’, so here are...

BY Frank Chamberlin

5 April 2019 2 min read

OPINION shares

Is online video the new window shopping? Word of mouth is back but different

Digital video is the new window shopping, says Adam Washington. The inspiration that shoppers once sought from store fronts and window displays is...

BY Marketing

3 April 2019 3 min read

OPINION shares

Why nano influencers don’t work – this time, bigger is really better

With the influencer phenomenon still very much in its growing stages, brands have begun experimenting with social media advocates of nano-sized...

BY Marketing

4 March 2019 3 min read

OPINION shares

Esports as the new frontier of entertainment – early adopter or left behind?

First came television, then the internet – and now, watching people play video games? According to Steve Sammartino, your brand could be left on the wrong...

BY Steve Sammartino

1 March 2019 2 min read

OPINION shares

Updates, rumours and more for brands – all caught up on Instagram’s latest?

February has been a busy month for Instagram – Aaron Brooks breaks down how its new functions could benefit brands. Businesses simply can’t afford to ignore...

BY Marketing

27 February 2019 2 min read

INTERVIEW shares

The science of stock – how Shutterstock Custom’s senior VP gets inside your head

There’s content, and then there’s this. Grant Munro tells Marketing how Shutterstock Custom is cutting the corporate crap and turning content marketing into...

BY Josh Loh

15 February 2019 7 min read

OPINION shares

Carving or crashing? How to ride the video marketing wave

Will video marketing go the way of corporate blogging and ad banners – abused to the point of spam? At any rate, Patricio Cummins says the best way to ride...

BY Marketing

21 January 2019 3 min read

OPINION shares

Five things that will shape social media in 2019

Amaury Treguer returns to end the year with trends that define the next 12 months in social media, content and influencer marketing. For the past three...

BY Amaury Treguer

18 December 2018 4 min read