Marketing Magazine

Already a Member?

Remember Me

Forgot your password?

Email-id is missing

Password successfully sent to your Email-id!

Email-id not Registered

Email/password is missing

Not a Member Yet?

Join the Marketing community today. It's fast, easy and free!

All fields are missing

Registered Successfully

Email-id is already registered

This is the default dialog which is useful for displaying information. The dialog window can be moved, resized and closed with the 'x' icon.

INTERVIEW shares

Star struck – using AI to take celebrity out of the influencer equation

Choosing an influencer for your marketing campaign isn’t as simple as it seems. Hypetap’s Detch Singh tells Marketing about the company’s...

BY Josh Loh

5 December 2018 4 min read

OPINION shares

Online video will take over like never before

Online video is an essential part of the digital marketer’s mix, and it’s about to get bigger, according to Emma Barr. Here are four key social...

BY Marketing

3 December 2018 3 min read

FEATURE shares

Not your average driving range: shareability at the heart of entertainment

This year the Gold Coast saw an addition to its roster of entertainment spots, and this one may be a hole-in-one. Tailored to optimal ‘Instagram-ability’,...

BY Josh Loh

21 November 2018 4 min read

OPINION shares

Do it yourself community building – the risks of Facebook Groups for your brand

Though Facebook Groups do offer brands an easy route to community building, Erin Tierney makes the case for restriction-free, self-branded and self-owned...

BY Marketing

8 November 2018 3 min read

OPINION shares

Short form video is the new wave of storytelling

The videos audiences are consuming are getting shorter everyday. Grant Munro shows marketers how to capture attention, tell a story and create something...

BY Marketing

1 November 2018 3 min read

Australian Podcasting Study breakdown – who’s listening and how much?

Growing popularity meant deeper insight into Australian podcast consumption was necessary to give marketers better understanding. Grant Tothill explores the...

BY Marketing

29 October 2018 3 min read

INTERVIEW shares

Flight Centre head of content on change, choice and customer voice

Luke Wheatley’s simple idea for a Flight Centre content campaign was picked up by a major network. Marketing hears about his customer-centric outlook...

BY Ben Ice

15 October 2018 6 min read

OPINION shares

Using martech to secure your content creation strategy

Content creators are under more pressure than ever to create more with less, says Patricio Cummins. A connected supply chain is key to competitive advantage...

BY Marketing

11 October 2018 2 min read

INTERVIEW shares

Record-breaking brands: how (and why) you should attempt a Guinness World Record

It’s in our nature to be intrigued and excited by extraordinary achievements, says Doug Male of Guinness World Records, and brands can leverage this...

BY Ben Ice

10 October 2018 4 min read

INTERVIEW shares

Instagram global partnership manager talks all things influencers and IGTV

Influencer marketing can be a dangerous game, Instagram’s Jackson Williams says the platform is working to remove the ‘grey area’. The influencer. Brands...

BY Josh Loh

8 October 2018 4 min read

OPINION shares

Moving past the hype – could the real value of influencers just be a case of getting it right?

Influencer marketing is an tactic under enormous scrutiny from the industry, with accusations of lacking authenticity and performance. Chris Morfis says it...

BY Marketing

25 September 2018 3 min read

OPINION shares

Writing great copy: 20 lessons from 20 years

This October, copywriting consultancy Action Words celebrates 20 years in business. To mark the occasion, founder Frank Chamberlin outlines his top 20...

BY Marketing

10 September 2018 3 min read

OPINION shares

Quality over quantity – how content marketing lost its shine

Content marketing is in poor shape, and attempts to please everybody appeal to nobody, says Brian Corrigan. To break through a saturated space, brands need...

BY Marketing

4 September 2018 4 min read

OPINION shares

Twitter celebrates #HashtagDay with top five tips for brands

To celebrate the hashtag’s 11th birthday, Twitter Australia’s Angus Keene gives his top five tips for brands to engage with audiences using...

BY Marketing

27 August 2018 3 min read

INTERVIEW shares

This movie talks back – media futurist talks reflective media, sensory storytelling and brain hacking

Marketing speaks with immersive film maker and Wired for Wonder speaker Karen Palmer about the future of media consumption and films that watch you back....

BY Josh Loh

17 August 2018 4 min read

OPINION shares

The coded images that let advertisers target every sense at once

Brands should be doing everything they can to infuse as many sensory triggers as possible into their advertising, according to syneasthesia research by...

BY Marketing

7 August 2018 3 min read

OPINION shares

The Wild West of the internet – Reddit may be your brand’s secret weapon

Despite attracting 330 million monthly users and being the third most visited website in the world, brands have yet to take advantage of Reddit, says Erin...

BY Marketing

7 August 2018 3 min read

OPINION shares

Five fast ways to kill your social media

Consumers will mock relentlessly the brands who don’t get it right on social. Alexander Porter gives marketers five tips to avoiding social media...

BY Marketing

19 July 2018 4 min read

Blank canvas: the best out-of-home creative breaks the rules

What do Monet’s impressionist movement and out-of-home advertising have in common? Charlotte Valente explores the creative processes unique to the OOH...

BY Marketing

17 July 2018 5 min read

OPINION shares

How content producers can be more like Netflix – and prepare for the content industry arms race

To meet the increasingly demanding expectations from viewers, Australian content producers should look to create a supply chain as Netflix has, enabling...

BY Marketing

17 July 2018 3 min read