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Practical tips for beating ad fraud

If ad fraud is so easy and lucrative for criminals, what can advertisers do about it? Tom Evans and James McDonald share their advice to help you minimise...

BY Marketing

21 June 2021 4 min read

$The future of audio is personalised and curated: Interview with Nikki Clarkson (SCA)$

INTERVIEW shares

The future of audio is personalised and curated: Interview with Nikki Clarkson (SCA)

Digital transformation has opened opportunities for marketing teams to work in dynamic ways, collaborating across a business. In the realm of audio, digital...

BY Jasmine Giuliani

10 June 2021 5 min read

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How the events of 2020 provided a catalyst for TV’s evolution

Praful Desai writes about the evolution of the TV industry and its potential for creating an engaging consumer journey in a privacy-conscious environment. ...

BY Marketing

7 June 2021 4 min read

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LinkedIn turns 18 with a whirlwind of updates

Once again, Sue Parker demystifies the latest LinkedIn updates, outlining what will be relevant for marketers. LinkedIn turned 18 in May. In the human...

BY Marketing

2 June 2021 5 min read

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Don’t get caught out: How to make sure you are influencer compliant

It has been widely reported that Australian influencers aren’t properly disclosing paid partnerships, but the onus to align with advertising codes...

BY Marketing

31 May 2021 4 min read

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Marketers scramble to overcome the Apple iOS14 update

Has reliance on powerful social media algorithms and targeting left digital marketers vulnerable to changes, like the Apple iOS14 update? Dr Brent Coker...

BY Marketing

19 May 2021 4 min read

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How marketers can more effectively lead digital transformation

Digital transformation is one of the top three challenges facing marketing leaders today. Teresa Sperti writes exactly how marketers can be better prepared...

BY Marketing

18 May 2021 4 min read

INTERVIEW shares

Building your personal brand using video: Interview with String Nguyen

A personal brand is a brilliant mechanism for showcasing your talents and expertise. Building a personal brand for yourself or your business on social media...

BY Marija Mrvosevic

17 May 2021 5 min read

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Why social media marketing is failing to impress in the boardroom

Finding metrics to convince the C-suite about the tangible value of marketing activities can be an arduous task. Anil Malhotra unpacks why purchase behavior...

BY Marketing

11 May 2021 4 min read

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Under the influence: Interview with Maree Sortino

Trying to find the right influencer can be time consuming but it is achievable for many businesses. Unlike some traditional advertising – which can feel...

BY Jasmine Giuliani

5 May 2021 6 min read

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Influencer crack-down: It’s time to disclose #ads

As influencer marketing only gains in popularity, it has become as important as ever to make sure they follow a certain set of guidelines. Influencers who...

BY Marija Mrvosevic

3 May 2021 6 min read

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The three biggest mistakes to avoid when hosting a virtual event

As physical events return to the calendar, many marketers consider what the future of events will look like. Far from returning to BUA, Paul Evans writes...

BY Marketing

29 April 2021 4 min read

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Will influencers become the new key client that agencies are fighting for?

A new dawn is rising and influencers have expanded into entrepreneurs in their own right. Amber Clarke considers whether influencers and their brands are...

BY Marketing

27 April 2021 5 min read

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5 social media platforms that brands are loving in 2021

The top social media platforms are well on their way to prove they are the right place for brands. These platforms can unlock dynamic and creative ways to...

BY Marija Mrvosevic

6 April 2021 5 min read

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How to use social media to cash in on the Easter spending spike

With Easter fast approaching, Rebecca Wikman considers how marketers can strategically leverage social media to maximise seasonal spending. This Easter is...

BY Marketing

30 March 2021 4 min read

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Time to think smart about ‘older’ people

Marketers, advertisers and the media need to be thoughtful and nuanced about how we depict people in society. The representation of older people is simply...

BY Marketing

16 March 2021 4 min read

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iOs14 update: If you aren’t advertising on Facebook and Instagram, your business will suffer

We are by now familiar with the Apple iOS privacy updates and the potential impacts they could have on social media advertising. Kristy Armstrong writes...

BY Marketing

11 March 2021 4 min read

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Brands #ChoosingToChallenge this International Women’s Day

Angus Keene shares which brands celebrated International Women’s Day on Twitter this year. International Women’s Day is a day to celebrate the social,...

BY Marketing

9 March 2021 4 min read

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Unlocking the power of influencer marketing

Alexander Frolov outlines five key factors that marketers need to consider before launching their next influencer campaign. The origins of influencer...

BY Marketing

25 February 2021 4 min read

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Most searched for Superbowl ads within 24 hours: did the big spend pay off?

Olga Andrienko examines the search results to find which brands got people talking at one of the biggest advertising events of the year – the Super Bowl....

BY Marketing

24 February 2021 4 min read

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