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Marketing Magazine
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FEATURE Look back: the stories and successes from 60 years of commercial TV in Australia
“Good evening, and welcome to television.” It was 16 September 1956 when Bruce Gingell uttered those immortal first words on TCN-9 Sydney,...
OPINION How to bolster your content marketing strategy with media intelligence tools
Marketing content partner Meltwater runs through four key pointers outlining where media intelligence tools can be harnessed to drive the content journey....
BY Marketing
OPINION The four principles of a content marketing plan that supports customer experience
Ryan Skinner writes that content marketing’s role is so crucial to customer experience that it must be approached strategically – and explains four key...
BY Marketing
FEATURE How to make a kick-ass content app
Karla Courtney writes that a content app is not for everyone – but, if it is for you, this is how you do it. This article originally appeared in The Content...
BY Marketing
OPINION 10 tips for telling great brand stories with online video
Daniel Littlepage offers 10 ideas for creating the most engaging, memorable YouTube content. Once considered a mere repository for the world’s cat videos...
BY Marketing
FEATURE Customer-driven content at Coles
What goes on behind the scenes of the biggest content play in Australia? We chat with two of the brains at Coles about the importance of measurement and...
BY Marketing
OPINION Inside the Blue Room: content marketing lessons from one of Australia’s biggest brand newsrooms
Lauren Quaintance chats to Bupa’s Matt Allison on the challenges faced as it has gradually built one of the country’s biggest brand newsrooms....
BY Marketing
SPONSORED Half the internet is on Instagram and LinkedIn catches a Rocket – social media news by SMK
Facebook’s dominance of social media ad budgets, Twitter’s automatic verification for brands and Periscope updates, Instagram’s rapid growth continues, and...
BY Marketing
OPINION Happily content: why Bank of Melbourne thinks like a media company first
Jac Phillips argues that publishing is the new marketing – but that’s easier said than done. “You don’t feel like a bank,” he said to me. I...
BY Jac Phillips
OPINION Five steps to creating the world’s most shareable content
Lucy Perry explains five simple things to keep in mind for how to create content that gets shared. If marketers knew what was going to create viral content...
BY Ben Ice
OPINION Attention culture vultures: stop the content scavenging and get on with some discovering
Sérgio Brodsky writes that we’re at danger of losing one of life’s most satisfying things: discovery. Serendipity is one of the most beautiful...
NEWS Crowdsourcing production platform 90 Seconds opens offices in Australia
Cloud-based video production collaboration platform 90 Seconds has launched in Australia. 90 Seconds, the online marketplace which connects brands and...
BY Ben Ice
OPINION Five best practice tips for Facebook Canvas
Facebook Canvas enables brands to tell their story in innovative and interactive ways. Louis Petrides has five tips for marketers wanting to create...
BY Marketing
OPINION The evolution of social is private – here’s what that means for brands
Amaury Treguer on the rise of messaging apps, and how brands will target their ever growing database of highly engaged consumers. Today, all the signs are...
BY Marketing
OPINION Social media analysis of brand Turnbull versus Shorten
David Hickey ponders election campaign performance from June data looking at Malcolm Turnbull and Bill Shorten, and how their brands and reputations are...
BY Marketing
OPINION This open-source social ROI framework will prevent you drowning in an ocean of metrics
Tim Hill introduces the open-source SocialROI framework to help marketers simply measure and clearly communicate the value of social – using a 50-year-old...
BY Marketing
OPINION Why Tourism WA’s hashtag campaign backfired
Ken Murray writes that creativity alone is not enough to make a successful marketing campaign. Case in point: #justanotherdayinwa. English Lit was my...
BY Ken Murray
OPINION Election 2016: how social media is changing political campaigning
David Waller continues his election 2016 coverage, today discussing social media followings for the top running parties and candidates. Last week Malcom...
BY Marketing
OPINION The changing landscape of photography
The ability to capture and share hi-resolution images without restriction has changed the way we take and view photos. Shane Stewart asks what takes the...
BY Marketing