Marketing Magazine

INTERVIEW shares

Flight Centre head of content on change, choice and customer voice

Luke Wheatley’s simple idea for a Flight Centre content campaign was picked up by a major network. Marketing hears about his customer-centric outlook...

BY  Ben Ice

15 October 2018 6 min read

OPINION shares

Using martech to secure your content creation strategy

Content creators are under more pressure than ever to create more with less, says Patricio Cummins. A connected supply chain is key to competitive advantage...

BY  Marketing

11 October 2018 2 min read

INTERVIEW shares

Record-breaking brands: how (and why) you should attempt a Guinness World Record

It’s in our nature to be intrigued and excited by extraordinary achievements, says Doug Male of Guinness World Records, and brands can leverage this...

BY  Ben Ice

10 October 2018 4 min read

INTERVIEW shares

Instagram global partnership manager talks all things influencers and IGTV

Influencer marketing can be a dangerous game, Instagram’s Jackson Williams says the platform is working to remove the ‘grey area’. The influencer. Brands...

BY  Josh Loh

8 October 2018 4 min read

OPINION shares

Moving past the hype – could the real value of influencers just be a case of getting it right?

Influencer marketing is an tactic under enormous scrutiny from the industry, with accusations of lacking authenticity and performance. Chris Morfis says it...

BY  Marketing

25 September 2018 3 min read

OPINION shares

Writing great copy: 20 lessons from 20 years

This October, copywriting consultancy Action Words celebrates 20 years in business. To mark the occasion, founder Frank Chamberlin outlines his top 20...

BY  Marketing

10 September 2018 3 min read

OPINION shares

Quality over quantity – how content marketing lost its shine

Content marketing is in poor shape, and attempts to please everybody appeal to nobody, says Brian Corrigan. To break through a saturated space, brands need...

BY  Marketing

4 September 2018 4 min read

OPINION shares

Twitter celebrates #HashtagDay with top five tips for brands

To celebrate the hashtag’s 11th birthday, Twitter Australia’s Angus Keene gives his top five tips for brands to engage with audiences using...

BY  Marketing

27 August 2018 3 min read

INTERVIEW shares

This movie talks back – media futurist talks reflective media, sensory storytelling and brain hacking

Marketing speaks with immersive film maker and Wired for Wonder speaker Karen Palmer about the future of media consumption and films that watch you back....

BY  Josh Loh

17 August 2018 4 min read

OPINION shares

The coded images that let advertisers target every sense at once

Brands should be doing everything they can to infuse as many sensory triggers as possible into their advertising, according to syneasthesia research by...

BY  Marketing

7 August 2018 3 min read

OPINION shares

The Wild West of the internet – Reddit may be your brand’s secret weapon

Despite attracting 330 million monthly users and being the third most visited website in the world, brands have yet to take advantage of Reddit, says Erin...

BY  Marketing

7 August 2018 3 min read

OPINION shares

Five fast ways to kill your social media

Consumers will mock relentlessly the brands who don’t get it right on social. Alexander Porter gives marketers five tips to avoiding social media...

BY  Marketing

19 July 2018 4 min read

SPONSORED shares

Blank canvas: the best out-of-home creative breaks the rules

What do Monet’s impressionist movement and out-of-home advertising have in common? Charlotte Valente explores the creative processes unique to the OOH...

BY  Marketing

17 July 2018 5 min read

OPINION shares

How content producers can be more like Netflix – and prepare for the content industry arms race

To meet the increasingly demanding expectations from viewers, Australian content producers should look to create a supply chain as Netflix has, enabling...

BY  Marketing

17 July 2018 3 min read

INTERVIEW shares

Fine-tuning your LinkedIn content – insights from the inside

More B2B marketers are including LinkedIn as an instrumental tool in reaching their desired audience. Prue Cox gives Marketing some advice for organisations...

BY  Ben Ice

25 June 2018 6 min read

INTERVIEW shares

Where content marketers go wrong and the easy way to discover what an audience wants

Good content marketing should focus on what audiences want to see. Marketing speaks with content marketing pioneer Michael Brenner about where the industry...

BY  Ben Ice

30 May 2018 5 min read

OPINION shares

Hashtag phishing is on the rise – five ways to protect your brand

Social media phishing is becoming a credible threat and brands need to be equipped to combat attacks, says Tim Bentley. Businesses can defend themselves...

BY  Marketing

23 May 2018 2 min read

OPINION shares

Flip your content on its head – five tips for getting the most out of vertical video

People hold their phones vertically 98% of the time, so why aren’t brands making more vertical video content? Claus Stangl says the vertical video...

BY  Marketing

21 May 2018 3 min read

OPINION shares

Vero: what’s all the fuss?

In light of recent algorithm changes at Facebook and Instagram, Vero is causing a stir. Its ad-free offering is an enticing one,  but a clunky user...

BY  Amaury Treguer

2 March 2018 2 min read

OPINION shares

You’re reading this but will you share it? What makes stories go viral?

Sean Smith on the cross-platform coverage that’s required to see a story truly go viral. Celebrities, cat videos, laughing babies – what makes a story...

BY  Marketing

26 February 2018 2 min read

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