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OPINION How to tap into the five categories of customer loyalty
In order to create successful marketing strategies, brands need to know about customer loyalty. Cost continues to hold considerable influence on brand...
BY Marketing
OPINION Making marginal gains in marketing
If there is one lesson that the marketing industry can learn from elite athletes during the Olympics, it’s the power of incremental gains. Lisa Khatri...
BY Marketing
OPINION Peloton isn’t the Netflix of fitness – that’s why it can succeed in Australia
Popular exercise subscription company Peloton is coming to Australia. Nick Cherrier considers how it will tackle acquisition, growth and retention. Is...
BY Marketing
SPONSORED Measuring loyalty
Measuring loyalty – Loyalty programs can boost revenue. But in order to improve customer loyalty strategies, we first need to understand how to measure two...
OPINION Why mobile wallets are the next generation of digital marketing
Loyalty marketing is a tried and true strategy. Alejandro Catalan writes about how digital wallets allow marketers to reimagine loyalty programs in a...
BY Marketing
FEATURE The new beauty rules: Groundbreaking product innovation
This article is the final installment in a four-part series by Carat, examining the beauty industry. Read part one, part two or part three. Conscious...
BY Marketing
FEATURE The new beauty rules: The tech trends redefining category experiences
This article is the third in a four-part series by Carat, examining the beauty industry. Read part one or part two. There is no doubt that new technology...
BY Marketing
OPINION Calling Gen Z: how brands can engage with a purpose-driven generation
In order to tap into the Gen Z demographic, brands need to demonstrate values and purpose while still being consistent and personalised, writes Jordan Sim....
BY Marketing
FEATURE The new beauty rules: A cultural reckoning
This article is the first in a four-part series by Carat, examining the beauty industry. In 2020, people experienced COVID-19 and movements like Black...
BY Marketing
OPINION 2020 changed the way Australians shop. Can your store keep them in 2021 and beyond?
Notable ecommerce acceleration and evolving consumer behaviours have changed how retailers conduct business. Ralph Kooi shares the key areas that merchants...
BY Marketing
OPINION The key to cracking the toughest phase of human-centred design
Nathan Baird considers the process of creating products using the principles of human-centred design. Is turning customer research into customer insights...
BY Marketing
OPINION Measuring TV the way people watch it
As viewing habits continue to evolve, Bob Ivins writes about why we need to measure advertising reach across time, platforms and devices. The TV industry is...
BY Marketing
OPINION Convergence of offline and online brand experiences: Are marketers ready?
Despite the ecommerce boom, in store retail sales are still a significant part of the customer experience. Vanessa Mitchell writes about the importance of...
BY Marketing
OPINION Five ways to improve your customer and employee experience
Experience management (XM) will play a pivotal role in optimising value for customers and working smarter in 2021. Vicky Katsabaris outlines five ways that...
BY Marketing
OPINION Why omnichannel marketing is crucial in today’s retail landscape
The way people shop has fundamentally changed. Adam Ioakim writes about why a good omnichannel marketing strategy just might save retailers in the age of...
BY Marketing
OPINION The CX trends set to take hold of 2021
The pandemic has put the pedal to the metal when it comes to digital adoption and innovations in customer experience (CX). Four senior leaders consider what...
BY Marketing
OPINION The playbook for creating sport tribes that bind
What can the underlying and intrinsic reasons that people become true sporting fans tell us about the human condition? Barry Walker considers what brands...
BY Marketing
OPINION Transparency and trust: the secrets of selling successfully to digital natives
In order to appeal to the growing number of Australians whose lives are centred in the digital realm, brands may need to fundamentally rethink marketing...
BY Marketing
FEATURE Extreme Disruption in Auto: Customers will be the biggest disruptors
In the final instalment of this in-depth content series, Professor Francis Farrelly and Sam McOrist consider the role of the customer as a major disruptor...
BY Marketing
