Marketing Magazine

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OPINION shares

2020 changed the way Australians shop. Can your store keep them in 2021 and beyond?

Notable ecommerce acceleration and evolving consumer behaviours have changed how retailers conduct business. Ralph Kooi shares the key areas that merchants...

BY Marketing

13 January 2021 4 min read

OPINION shares

The key to cracking the toughest phase of human-centred design

Nathan Baird considers the process of creating products using the principles of human-centred design. Is turning customer research into customer insights...

BY Marketing

16 December 2020 3 min read

OPINION shares

Measuring TV the way people watch it

As viewing habits continue to evolve, Bob Ivins writes about why we need to measure advertising reach across time, platforms and devices. The TV industry is...

BY Marketing

16 December 2020 4 min read

OPINION shares

Convergence of offline and online brand experiences: Are marketers ready?

Despite the ecommerce boom, in store retail sales are still a significant part of the customer experience. Vanessa Mitchell writes about the importance of...

BY Marketing

9 December 2020 3 min read

OPINION shares

Five ways to improve your customer and employee experience

Experience management (XM) will play a pivotal role in optimising value for customers and working smarter in 2021. Vicky Katsabaris outlines five ways that...

BY Marketing

3 December 2020 4 min read

OPINION shares

Why omnichannel marketing is crucial in today’s retail landscape

The way people shop has fundamentally changed. Adam Ioakim writes about why a good omnichannel marketing strategy just might save retailers in the age of...

BY Marketing

26 November 2020 5 min read

OPINION shares

The CX trends set to take hold of 2021

The pandemic has put the pedal to the metal when it comes to digital adoption and innovations in customer experience (CX). Four senior leaders consider what...

BY Marketing

25 November 2020 4 min read

OPINION shares

The playbook for creating sport tribes that bind

What can the underlying and intrinsic reasons that people become true sporting fans tell us about the human condition? Barry Walker considers what brands...

BY Marketing

25 November 2020 3 min read

OPINION shares

Transparency and trust: the secrets of selling successfully to digital natives

In order to appeal to the growing number of Australians whose lives are centred in the digital realm, brands may need to fundamentally rethink marketing...

BY Marketing

18 November 2020 4 min read

FEATURE shares

Extreme Disruption in Auto: Customers will be the biggest disruptors

In the final instalment of this in-depth content series, Professor Francis Farrelly and Sam McOrist consider the role of the customer as a major disruptor...

BY Marketing

17 November 2020 8 min read

OPINION shares

Limitations of ‘human-centred’ design, and the need for a broader way of thinking

In order to be more sustainable, product designers and brands need to think beyond ‘human-centred’ design and adopt a thoughtful approach that...

BY Marketing

5 November 2020 4 min read

FEATURE shares

Extreme Disruption in Auto – People become more important not less

In this in-depth content series, Professor Francis Farrelly and Sam McOrist consider the future of autotive post pandemic, this week exploring the...

BY Marketing

3 November 2020 8 min read

OPINION shares

Shine a light on loyalty in 2021

Customer loyalty specialist Adam Posner provides tips so that brands can improve customer loyalty in 2021 and beyond. ‘That was a 2020’ – the meme for when...

BY Marketing

28 October 2020 6 min read

OPINION shares

The fallacies of generational labelling: Marketing for temperament, not demographic

Victoria Kent questions whether age is really the most useful way of understanding people, or if marketers should be looking to other more telling factors,...

BY Marketing

20 October 2020 5 min read

OPINION shares

Why ‘Design Thinking’ is as relevant during COVID-19 as ever

Nathan Baird explores how marketers can use design-led methodologies to reframe problems, take creative risks and thrive in a post-pandemic market....

BY Marketing

15 October 2020 4 min read

OPINION shares

Digital services have kept us functioning, but the balancing act between services and experiences remains more important than ever

Businesses are considering ‘the customer journey’ more now than possibly ever before. Jennifer Arnold defines the differences between a digital...

BY Marketing

30 September 2020 5 min read

OPINION shares

Building trust through transparency: 3 tips for brands in the current market

Anson Parker provides three practical tips for brands to build trust with customers through transparency. Trust is the foundation for all relationships: in...

BY Marketing

30 September 2020 5 min read

OPINION shares

How marketers can capitalise on the new updates in Apple’s iOS 14

Jamie Shostak writes about the long-awaited iOS 14 updates and the ways that mobile and app marketers can take full advantage of them. Mobile marketers have...

BY Marketing

25 September 2020 5 min read

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OPINION shares

2020 changed the way Australians shop. Can your store keep them in 2021 and beyond?

OPINION shares

The key to cracking the toughest phase of human-centred design

OPINION shares

Measuring TV the way people watch it

OPINION shares

Convergence of offline and online brand experiences: Are marketers ready?

OPINION shares

Five ways to improve your customer and employee experience

OPINION shares

Why omnichannel marketing is crucial in today’s retail landscape

OPINION shares

The CX trends set to take hold of 2021

OPINION shares

The playbook for creating sport tribes that bind

OPINION shares

Transparency and trust: the secrets of selling successfully to digital natives

FEATURE shares

Extreme Disruption in Auto: Customers will be the biggest disruptors

OPINION shares

Limitations of ‘human-centred’ design, and the need for a broader way of thinking

FEATURE shares

Extreme Disruption in Auto – People become more important not less

OPINION shares

Shine a light on loyalty in 2021

OPINION shares

The fallacies of generational labelling: Marketing for temperament, not demographic

OPINION shares

Why ‘Design Thinking’ is as relevant during COVID-19 as ever

OPINION shares

Digital services have kept us functioning, but the balancing act between services and experiences remains more important than ever

OPINION shares

Building trust through transparency: 3 tips for brands in the current market

OPINION shares

How marketers can capitalise on the new updates in Apple’s iOS 14

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