Marketing Magazine

OPINION shares

A solid framework for digital measurement that’s easy as ABC

Mark Henning has a framework for digital measurement that evaluates audience, brand and consumer behaviour – the ABCs. In a digital world with metrics for...

BY  Marketing

23 May 2017 3 min read

SPONSORED shares

Mobile marketing: What works?

New research results from Oracle’s CMO Solution Guide ‘Beyond the hype: What really works in mobile marketing’ show that despite the fact that smartphones...

BY  Partner

22 May 2017 2 min read

SPONSORED shares

Retail success in a cross-device world

At a recent event hosted by Marketing and AdRoll, a panel of senior marketers from the retail sector spoke about new challenges, opportunities and...

BY  Partner

19 May 2017 3 min read

SPONSORED shares

2020 vision: CX and the future of marketing

Mike Handes looks at future developments in the ways technology, complexity and customers influence the profession of marketing. This article was...

BY  Partner

15 May 2017 2 min read

OPINION shares

‘The diversity dollar’ – marketing’s new frontier

Lauren Wilkin and Stuart Malcolm discuss how brands can avoid tokenism and ageing stereotypes when becoming closer to their diverse audiences. The front end...

BY  Marketing

10 May 2017 2 min read

OPINION shares

Why Mark Ritson is wrong about NPS

OPINION: In response to Mark Ritson’s thoughts on intelligence, Jon O’Loughlin says today’s complex environment requires more...

BY  Marketing

10 May 2017 2 min read

SPONSORED shares

Economy, internet use, human behaviour: insights from a trillion internet observations

A new one-of-a-kind database which maps global internet use against human behaviour sheds light on everything from the impact of internet use on economic...

BY  Partner

9 May 2017 2 min read

FEATURE shares

The rise of the pro-player as Australia hosts its richest computer gaming event

The world’s most talented teams at the computer game Counter-Strike: Global Offensive will battle it out this weekend in Sydney, vying for a share of a...

BY  Marketing

8 May 2017 3 min read

OPINION shares

Mark Ritson’s six superior forms of marketing intelligence

The ultimate resource for successful marketers is the right intelligence upon which successful strategies can be built, says Mark Ritson. Here are his six...

BY  Mark Ritson

1 May 2017 1 min read

OPINION shares

The perfect storm: adapt to the engagement economy or be swept away

Chris Connell on how to understand, embrace and harness the power of the engagement economy. Marketers are caught in the eye of the perfect storm. On one...

BY  Marketing

6 April 2017 2 min read

SPONSORED shares

Almost 80% of marketers are changing attribution models this year – State of Performance Marketing Report

Almost 80% of marketers find attribution to be very important to their success. This article was sponsored by Adroll to let readers know they can access a...

BY  Partner

3 April 2017 1 min read

OPINION shares

Brands better recognise: why you should care about image recognition

Jon Stubley says marketers should be paying attention to image recognition and using it to understand their audiences and protect their brands. Early in...

BY  Marketing

3 April 2017 3 min read

OPINION shares

Content, engagement and data: the strengths of the ‘new way to webinar’

Not all webinar software is created equal, says Michael Savanis, but marketers who understand the difference between the old way to webinar and the new,...

BY  Marketing

28 March 2017 4 min read

SPONSORED shares

User-centric path-to-purchase measurement required as 41% of transactions involve two or more devices

Transactions involving two or more devices make up 41% of all online transactions in Australia. Sponsored content: This article was sponsored by Criteo to...

BY  Partner

28 March 2017 1 min read

OPINION shares

What will good mobile apps look like in the post-app era?

Having an ‘app for that’ won’t cut the mustard as we enter a post-app era, says Kate Duckworth, but if your app can do UX better than anyone else it will be...

BY  Marketing

23 March 2017 3 min read

SPONSORED shares

Spam placement increasing year-on-year: Return Path email deliverability metrics

New metrics from Return Path reveal a yearly incline in spam placement of emails, as well as an increase in positive metrics like read rate, reply rate and...

BY  Partner

14 March 2017 1 min read

OPINION shares

Why VR is a tactic, not a strategy

Marc Loveridge says marketers should stop worrying about virtual reality and start worrying about customer reality. This is supposed to be the year that...

BY  Marketing

7 March 2017 2 min read

OPINION shares

Are your customers Millennials or just highly evolved?

Anjali Lai explores the nuanced picture of consumers beyond traditional demographic categories such as generation. This article originally appeared in The...

BY  Partner

3 March 2017 3 min read

OPINION shares

Why marketing targeted at gay and lesbian consumers often misses its mark

Dr Tom McNamara and Dr Irena Descubes’ ‘Practitioners Guide to Targeted Marketing and the Lesbian and Gay Community’ reveals a cynicism...

BY  Marketing

3 March 2017 5 min read

OPINION shares

How urban brand-utility can reframe advertising and reconnect people, brands, agencies and governments

Urban brand-utility could be the approach that meaningfully and profitably reconnects people, brands, agencies and local governments, writes Sérgio...

BY  Sérgio Brodsky

1 March 2017 3 min read

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