Marketing Magazine

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OPINION shares

Smart returns – the next data goldmine for ecommerce marketers

For ecommerce marketers, Rachel Caton believes that there is a lot of valuable data and behavioural insights to be garnered from customer returns. Since...

BY Marketing

3 August 2020 min read

OPINION shares

Mobile gaming is Australia’s fastest growing entertainment channel

As entertainment takes on a new significance in our daily lives, Lance Traore explores why mobile gaming is one of the most effective, and underutilised,...

BY Marketing

13 July 2020 min read

OPINION shares

Convenience is king – the unlikely marriage of CX and security

In the wake of COVID-19, some form of digitisation has become a necessity for most brands. Richard Marr writes about how login functionality impacts users...

BY Marketing

1 July 2020 min read

OPINION shares

Futurist insights: trends of 2020

Professional futurist Mark Pesce ponders the emerging trends of 2020 as the world shifts out of crisis and into the unknown – from a ‘sterile...

BY Marketing

17 June 2020 min read

INTERVIEW shares

The state of affiliate marketing post COVID-19: Interview with Stuart McLennan

As ad spend sees a sharp decline over the past few months, the affiliate marketing space appears to be holding its ground. In fact, according to a recent...

BY Jasmine Giuliani

11 June 2020 min read

INTERVIEW shares

Forget metrics and put the customer first: Interview with Vicky Katsabaris

When everything is rapidly changing, there is a unique opportunity for businesses to reevaluate their CX strategy to better connect with customers. We...

BY Jasmine Giuliani

1 June 2020 min read

OPINION shares

The unbearable lightness of being inessential

Christina Aventi considers the concept of essentialism during COVID-19 and what that term actually means for brands who sit on either side of the...

BY Marketing

28 May 2020 min read

OPINION shares

The vital role of CX during a pandemic

Customer experience (CX) has become integral to the survival of businesses across the globe during COVID-19. Sreelesh Pillai shares his tips for how to...

BY Marketing

25 May 2020 min read

OPINION shares

Did COVID-19 kill retail business or reinvent it?

Retailers will be faced with a changed consumer post COVID-19. Stella Gianotto writes about how businesses and marketers can use data and technology to...

BY Marketing

13 May 2020 min read

OPINION shares

Academic perspective: implications of COVID-19 on marketing and leadership

In April, Deakin’s department of marketing conducted a Zoom conference with a group of senior marketers and academics to understand the implications...

BY Marketing

11 May 2020 min read

OPINION shares

From the ‘COVID tango’ to ‘hyper-local’: lasting behaviours in a post-COVID world

Human behaviour is rapidly adapting in order to survive in global pandemic. Stewart Gurney examines which new behaviours will last in a post-COVID world and...

BY Marketing

6 May 2020 min read

OPINION shares

Five practical ways your small business can fight The Amazon Effect

Faye Ferris offers strategies that small businesses can use to actively fight 'The Amazon Effect'.

BY Marketing

5 May 2020 min read

CASE STUDY shares

Case study: how to effectively use experiential marketing to create awareness

This case study demonstrates how travel brand Luxury Escapes partnered with Graffiti to create a unique marketing experience that successfully generated...

BY Jasmine Giuliani

3 April 2020 min read

OPINION shares

How brands can stretch to find ecommerce opportunities in moments of crisis

As COVID-19 continues to impact on retailers, Moensie Rossier explains how brands can find new avenues to service their customers.

BY Marketing

20 March 2020 min read

OPINION shares

A tale of two brands

Andrew Kolb and Alison Tilling use a Brand Asset Valuator to analyse the successes and downfalls of two iconic Australian brands in a volatile business...

BY Marketing

12 March 2020 min read

NEWS shares

Martin Lindstrom, pioneer in brand and culture transformation

Martin Lindstrom is one of the world’s premier brand experts, advising Fortune 100 companies on how to drive change through consumer insights,...

BY Marketing

6 March 2020 min read

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OPINION shares

Smart returns – the next data goldmine for ecommerce marketers

OPINION shares

Mobile gaming is Australia’s fastest growing entertainment channel

OPINION shares

Convenience is king – the unlikely marriage of CX and security

OPINION shares

Futurist insights: trends of 2020

INTERVIEW shares

The state of affiliate marketing post COVID-19: Interview with Stuart McLennan

INTERVIEW shares

Forget metrics and put the customer first: Interview with Vicky Katsabaris

OPINION shares

The unbearable lightness of being inessential

OPINION shares

The vital role of CX during a pandemic

OPINION shares

Did COVID-19 kill retail business or reinvent it?

OPINION shares

Academic perspective: implications of COVID-19 on marketing and leadership

OPINION shares

From the ‘COVID tango’ to ‘hyper-local’: lasting behaviours in a post-COVID world

OPINION shares

Five practical ways your small business can fight The Amazon Effect

CASE STUDY shares

Case study: how to effectively use experiential marketing to create awareness

OPINION shares

How brands can stretch to find ecommerce opportunities in moments of crisis

OPINION shares

A tale of two brands

NEWS shares

Martin Lindstrom, pioneer in brand and culture transformation

Given COVID19, how quickly will the marketing industry as a whole take to ‘bounce back’?

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