Marketing Magazine

OPINION shares

Why fascination with Millennials says more about the marketer than it does the generation

Marketers and brands have been obsessed with understanding Millennials for some time now, but Mark Ritson smells bullshit. This article originally appeared...

BY  Mark Ritson

19 June 2017 4 min read

SPONSORED shares

What you don’t know about NPS: A source of competitive advantage

Hussam Aldolaigan explains Net Promoter Score, and why he thinks marketers give it far less credit than it deserves. This article was sponsored by...

BY  Partner

16 June 2017 4 min read

SPONSORED shares

Engagement: the key to marketing when nobody wants to be marketed to

Listening, learning and engaging are the three steps to marketing success today. But it’s easier said than done. Here are some tips for fine-tuning your...

BY  Partner

13 June 2017 2 min read

SPONSORED shares

The marketer’s guide to optimising mobile email communications

A growing number of your email marketing material is being viewed on smartphones. How can you adapt your communications to optimise the mobile experience...

BY  Partner

1 June 2017 2 min read

OPINION shares

Three quick strategies to deliver mobile marketing success

Understanding changing mobile marketing tools and how they can be paired with consumer data is the key to mobile marketing success, writes Scott Mirabello....

BY  Marketing

29 May 2017 2 min read

OPINION shares

A solid framework for digital measurement that’s easy as ABC

Mark Henning has a framework for digital measurement that evaluates audience, brand and consumer behaviour – the ABCs. In a digital world with metrics for...

BY  Marketing

23 May 2017 3 min read

SPONSORED shares

Mobile marketing: What works?

New research results from Oracle’s CMO Solution Guide ‘Beyond the hype: What really works in mobile marketing’ show that despite the fact that smartphones...

BY  Partner

22 May 2017 2 min read

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Retail success in a cross-device world

At a recent event hosted by Marketing and AdRoll, a panel of senior marketers from the retail sector spoke about new challenges, opportunities and...

BY  Partner

19 May 2017 3 min read

SPONSORED shares

2020 vision: CX and the future of marketing

Mike Handes looks at future developments in the ways technology, complexity and customers influence the profession of marketing. This article was...

BY  Partner

15 May 2017 2 min read

OPINION shares

‘The diversity dollar’ – marketing’s new frontier

Lauren Wilkin and Stuart Malcolm discuss how brands can avoid tokenism and ageing stereotypes when becoming closer to their diverse audiences. The front end...

BY  Marketing

10 May 2017 2 min read

OPINION shares

Why Mark Ritson is wrong about NPS

OPINION: In response to Mark Ritson’s thoughts on intelligence, Jon O’Loughlin says today’s complex environment requires more...

BY  Marketing

10 May 2017 2 min read

SPONSORED shares

Economy, internet use, human behaviour: insights from a trillion internet observations

A new one-of-a-kind database which maps global internet use against human behaviour sheds light on everything from the impact of internet use on economic...

BY  Partner

9 May 2017 2 min read

FEATURE shares

The rise of the pro-player as Australia hosts its richest computer gaming event

The world’s most talented teams at the computer game Counter-Strike: Global Offensive will battle it out this weekend in Sydney, vying for a share of a...

BY  Marketing

8 May 2017 3 min read

OPINION shares

Mark Ritson’s six superior forms of marketing intelligence

The ultimate resource for successful marketers is the right intelligence upon which successful strategies can be built, says Mark Ritson. Here are his six...

BY  Mark Ritson

1 May 2017 1 min read

OPINION shares

The perfect storm: adapt to the engagement economy or be swept away

Chris Connell on how to understand, embrace and harness the power of the engagement economy. Marketers are caught in the eye of the perfect storm. On one...

BY  Marketing

6 April 2017 2 min read

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Almost 80% of marketers are changing attribution models this year – State of Performance Marketing Report

Almost 80% of marketers find attribution to be very important to their success. This article was sponsored by Adroll to let readers know they can access a...

BY  Partner

3 April 2017 1 min read

OPINION shares

Brands better recognise: why you should care about image recognition

Jon Stubley says marketers should be paying attention to image recognition and using it to understand their audiences and protect their brands. Early in...

BY  Marketing

3 April 2017 3 min read

OPINION shares

Content, engagement and data: the strengths of the ‘new way to webinar’

Not all webinar software is created equal, says Michael Savanis, but marketers who understand the difference between the old way to webinar and the new,...

BY  Marketing

28 March 2017 4 min read

SPONSORED shares

User-centric path-to-purchase measurement required as 41% of transactions involve two or more devices

Transactions involving two or more devices make up 41% of all online transactions in Australia. Sponsored content: This article was sponsored by Criteo to...

BY  Partner

28 March 2017 1 min read

OPINION shares

What will good mobile apps look like in the post-app era?

Having an ‘app for that’ won’t cut the mustard as we enter a post-app era, says Kate Duckworth, but if your app can do UX better than anyone else it will be...

BY  Marketing

23 March 2017 3 min read

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