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Want to keep customers? Keep their trust

Adobe’s ‘2021 Future of Marketing’ has been released, and it reveals trust is key for marketers. Consumer preferences for brands are based on trust,...

BY Liv Croagh

23 November 2021 3 min read

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Four ways for marketers to capitalise on the reopening and events

After 18 months of cancelled and rescheduled events, Australians are heading into a summer packed with live entertainment. Australia is seeing...

BY Marketing

25 October 2021 4 min read

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The battle of Boxing Day versus Black Friday

When it comes to Australian retail sales events, the benchmark is Boxing Day. Emmanuel Heymann reveals that while for many of us the sales on 26 December...

BY Marketing

12 October 2021 5 min read

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Loyalty is the foundation of customer retention

What’s better than acquiring a new customer? Retaining an existing one. Nick Hinsley believes retailers need to recognise loyalty as a top priority and...

BY Marketing

22 September 2021 5 min read

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Three ways to drive great business outcomes by connecting customer care and marketing teams

Catherine Anderson shares three ways that the Powershop team brings together customer care and marketing to drive better business outcomes. A few years ago,...

BY Marketing

20 September 2021 5 min read

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Getting SMEs back to business travel: Interview with Tom Walley (Corporate Traveller Australia)

Marketing speaks with Tom Walley, the general manager of Corporate Traveller Australia about an uncertain future for the travel sector that hinges on...

BY Jasmine Giuliani

17 August 2021 6 min read

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How to tap into the five categories of customer loyalty

In order to create successful marketing strategies, brands need to know about customer loyalty. Cost continues to hold considerable influence on brand...

BY Marketing

10 August 2021 5 min read

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Making marginal gains in marketing

If there is one lesson that the marketing industry can learn from elite athletes during the Olympics, it’s the power of incremental gains. Lisa Khatri...

BY Marketing

28 July 2021 4 min read

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Peloton isn’t the Netflix of fitness – that’s why it can succeed in Australia

Popular exercise subscription company Peloton is coming to Australia. Nick Cherrier considers how it will tackle acquisition, growth and retention. Is...

BY Marketing

6 July 2021 4 min read

Measuring loyalty

Measuring loyalty – Loyalty programs can boost revenue. But in order to improve customer loyalty strategies, we first need to understand how to measure two...

BY Online Editor

2 June 2021 4 min read

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Why mobile wallets are the next generation of digital marketing

Loyalty marketing is a tried and true strategy. Alejandro Catalan writes about how digital wallets allow marketers to reimagine loyalty programs in a...

BY Marketing

26 May 2021 3 min read

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The new beauty rules: Groundbreaking product innovation

This article is the final installment in a four-part series by Carat, examining the beauty industry. Read part one, part two or part three. Conscious...

BY Marketing

19 May 2021 7 min read

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The new beauty rules: The tech trends redefining category experiences

This article is the third in a four-part series by Carat, examining the beauty industry. Read part one or part two. There is no doubt that new technology...

BY Marketing

5 May 2021 7 min read

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Calling Gen Z: how brands can engage with a purpose-driven generation

In order to tap into the Gen Z demographic, brands need to demonstrate values and purpose while still being consistent and personalised, writes Jordan Sim....

BY Marketing

7 April 2021 5 min read

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The new beauty rules: A cultural reckoning

This article is the first in a four-part series by Carat, examining the beauty industry. In 2020, people experienced COVID-19 and movements like Black...

BY Marketing

6 April 2021 8 min read

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2020 changed the way Australians shop. Can your store keep them in 2021 and beyond?

Notable ecommerce acceleration and evolving consumer behaviours have changed how retailers conduct business. Ralph Kooi shares the key areas that merchants...

BY Marketing

13 January 2021 4 min read

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The key to cracking the toughest phase of human-centred design

Nathan Baird considers the process of creating products using the principles of human-centred design. Is turning customer research into customer insights...

BY Marketing

16 December 2020 3 min read

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Measuring TV the way people watch it

As viewing habits continue to evolve, Bob Ivins writes about why we need to measure advertising reach across time, platforms and devices. The TV industry is...

BY Marketing

16 December 2020 4 min read

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Convergence of offline and online brand experiences: Are marketers ready?

Despite the ecommerce boom, in store retail sales are still a significant part of the customer experience. Vanessa Mitchell writes about the importance of...

BY Marketing

9 December 2020 3 min read

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Five ways to improve your customer and employee experience

Experience management (XM) will play a pivotal role in optimising value for customers and working smarter in 2021. Vicky Katsabaris outlines five ways that...

BY Marketing

3 December 2020 4 min read

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