Marketing Magazine

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Understanding Millennial consumers and managing shifts in the engagement economy

Bill Binch discusses how Millennial consumers are driving the discipline of marketing and the engagement economy. This article originally appeared in The...

BY  Partner

20 July 2017 3 min read

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Millennial B2B buyers are coming of age – is your brand adapting?

It’s becoming more likely that the decision-makers targeted by B2B marketers are Millennials. How are you adjusting your approach? By Mary Shea. This...

BY  Partner

19 July 2017 3 min read

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How smartphones and Millennials are reshaping the Asia-Pacific travel industry

A growing number of Millennials using their phones to browse, plan and book travel purchases is driving the industry to shift focus to mobile. This article...

BY  Partner

18 July 2017 2 min read

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Time to stop focusing on look-alike and start focusing on act-alike

Marketers and agencies need to stop thinking about look-alikes in their audience and focus on act-alike, says Ben Willee. In the offline world, talk of...

BY  Marketing

14 July 2017 2 min read

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Behavioural changes have nothing to do with generation and everything to do with technology

The problem with demographics, says Steve Sammartino, is that they were invented by lazy marketers to make life easier. In a world where anyone can buy...

BY  Steve Sammartino

5 July 2017 4 min read

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How emotion insights can drive experiential return for your brand

Melissa Read explains emotion insights, and gives three best practice steps for applying them to your business. This article was originally published in the...

BY  Marketing

5 July 2017 2 min read

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Why are marketers still neglecting Baby Boomers?

They are cashed up and willing to spend, but Baby Boomers are still being stereotyped and snubbed, writes Amanda Taylor. This article originally appeared in...

BY  Amanda Taylor

3 July 2017 5 min read

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Why fascination with Millennials says more about the marketer than it does the generation

Marketers and brands have been obsessed with understanding Millennials for some time now, but Mark Ritson smells bullshit. This article originally appeared...

BY  Mark Ritson

19 June 2017 4 min read

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What you don’t know about NPS: A source of competitive advantage

Hussam Aldolaigan explains Net Promoter Score, and why he thinks marketers give it far less credit than it deserves. This article was sponsored by...

BY  Partner

16 June 2017 4 min read

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Engagement: the key to marketing when nobody wants to be marketed to

Listening, learning and engaging are the three steps to marketing success today. But it’s easier said than done. Here are some tips for fine-tuning your...

BY  Partner

13 June 2017 2 min read

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The marketer’s guide to optimising mobile email communications

A growing number of your email marketing material is being viewed on smartphones. How can you adapt your communications to optimise the mobile experience...

BY  Partner

1 June 2017 2 min read

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Three quick strategies to deliver mobile marketing success

Understanding changing mobile marketing tools and how they can be paired with consumer data is the key to mobile marketing success, writes Scott Mirabello....

BY  Marketing

29 May 2017 2 min read

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A solid framework for digital measurement that’s easy as ABC

Mark Henning has a framework for digital measurement that evaluates audience, brand and consumer behaviour – the ABCs. In a digital world with metrics for...

BY  Marketing

23 May 2017 3 min read

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Mobile marketing: What works?

New research results from Oracle’s CMO Solution Guide ‘Beyond the hype: What really works in mobile marketing’ show that despite the fact that smartphones...

BY  Partner

22 May 2017 2 min read

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Retail success in a cross-device world

At a recent event hosted by Marketing and AdRoll, a panel of senior marketers from the retail sector spoke about new challenges, opportunities and...

BY  Partner

19 May 2017 3 min read

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2020 vision: CX and the future of marketing

Mike Handes looks at future developments in the ways technology, complexity and customers influence the profession of marketing. This article was...

BY  Partner

15 May 2017 2 min read

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‘The diversity dollar’ – marketing’s new frontier

Lauren Wilkin and Stuart Malcolm discuss how brands can avoid tokenism and ageing stereotypes when becoming closer to their diverse audiences. The front end...

BY  Marketing

10 May 2017 2 min read

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Why Mark Ritson is wrong about NPS

OPINION: In response to Mark Ritson’s thoughts on intelligence, Jon O’Loughlin says today’s complex environment requires more...

BY  Marketing

10 May 2017 2 min read

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Economy, internet use, human behaviour: insights from a trillion internet observations

A new one-of-a-kind database which maps global internet use against human behaviour sheds light on everything from the impact of internet use on economic...

BY  Partner

9 May 2017 2 min read

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The rise of the pro-player as Australia hosts its richest computer gaming event

The world’s most talented teams at the computer game Counter-Strike: Global Offensive will battle it out this weekend in Sydney, vying for a share of a...

BY  Marketing

8 May 2017 3 min read

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