Austereo listeners get real-time control
Austereo has announced the launch of a digital radio station and ‘online live streaming portal’ that allows listeners control over the playlist in real time.
Hot30 Jelli, an extension of the Today Network’s Hot 30 Countdown, is a multiplayer web-based game that lets listeners control the songs that go on the air, joining forces with US organisation Jelli in a radio partnership.
From Monday 7 December the digital radio broadcast will crossover to FM each weeknight on 2Day FM in Sydney from 10pm until midnight – the first time that an FM playlist has been controlled in real time by its audience.
“The Hot 30 Jelli online community decides which songs go to air next, down to the second. This initiative demonstrates how interactive technology can further involve audiences in their radio stations, while integrating across multiple platforms,” said Austereo’s head of digital strategy Jeremy Macvean