Having been absent from TV screens for three years, Boost Juice Bars will premiere a new TVC as part of brand-driven marketing campaign.

The company states that it is using the campaign as an opportunity to spread an optimistic and fresh attitude align with the brand’s own message.

“While our vibrant, youthful brand message is critical, we are also determined to drive sales and keep the momentum of the company going through the autumn/winter period,” said Jeff Allis, CEO of Boost Juice Bars.

Entitled ‘Smile’, the TVC was put together by Simon Hammond, head of Belong creative agency, shot in Melbourne featuring Boost Juice employees (known as ‘Boosties’), and aligns itself with the tagline ‘We don’t just make smoothies, we make smiles’ for next phase of the campaign that includes a competition asking customers what makes them smile.