Coke allows customers to literally ‘share the happiness’

Ogilvy France and Ogilvy Asia-Pacific have teamed up and developed a Coca-Cola can that splits in half. Adweek.com has called the marketing campaign, “the most literal extension of the brand’s global ‘Share Happiness’ concept”.

The specially designed can twists in the middle to become two completely separate cans, each with its own top to open.

It is unclear whether the cans will be released in Australia at this stage.