Commbank courts kids with VR experiential campaign

Commbank has released a storybook and virtual reality app to educate children on financial literacy.

Commonwealth Bank has released a storybook and accompanying virtual reality (VR) app for promoting financial literacy for children.

The app and Sammy the Space Koala book aim to teach children financial lessons through immersive storytelling.

The story follows Sammy the Space Koala, a koala who travels through the galaxy in search of a magical present for her Grandma’s birthday.

sammy the space koala 300

Throughout the journey, kids are invited to participate in VR chapters, learning lessons about ‘needs’ and ‘wants’.

The experience, driven by M&C Saatchi Sydney is an expansion of CommBank’s Start Smart program for kids.

“‘The Teleporter Adventures’ are a hybrid of the classic storybook and virtual reality worlds. As a new platform for immersive storytelling, we hope to reach more and more kids and communities around Australia with a fun way to learn about money,” says Michael Canning, executing creative director at M&C Saatchi Sydney.

Sammy the Space Koala book, written by Ursula Dubosarsky comes with a cardboard headset.

start smart headset 300

“This platform harnesses virtual reality and education to build on the work we already do to prepare Australian children for their future. For us, it’s the first step in exploring the possibilities technology has to offer in improving financial literacy,” says Stuart Tucker, general manager of brand, sponsorship and marketing operations at CommBank.

M&C Saatchi worked with Tricky Jigsaw to design the product experience and Fin Design to illustrate the storybook and translate those assets into VR material.

‘The Teleporter Adventures will be publicised in CommBank’s owned channels, social and with a 30 second launch film animated by Heckler TV and produced by M&C Saatchi.

According to Commbank, about 10% of Australian children under 15 lack even basic financial literacy. Start Smart is part of the Commonwealth Bank’s corporate responsibility project – and aim to engage consumers early –Opportunity Initiatives.

Here’s the 30 second film:

Ben Ice
BY Ben Ice ON 10 October 2016
Ben Ice was MarketingMag editor from August 2017 - February 2020