Message On Hold has instigated a cheeky viral campaign around the search for a new prime minister.

The campaign, Election 2010, capitalises on the upcoming election in Australia. It involves a short video clip of fictional news channel Australian News Network (ANN) showing varying reports of public reaction to you being selected as prime minister. The personalised clip enables your name to be included in the reports.

This campaign follows on from Message On Hold’s previous viral campaign, which, in a similar vein, provides the user the opportunity to be the ‘Worlds Greatest Business Mind’. According to Message on Hold it was viewed over 7 million times.