Freeview has launched a new TVC in its ‘More for me’ campaign, advising viewers that they shouldn’t have to pay for TV.

The campaign, launched during a prime time evening ‘roadblock’ in metropolitan TV markets, reached a combined audience of 5,430,534 viewers across the Sydney, Melbourne, Brisbane, Adelaide and Perth metropolitan markets and regional areas, according to figures from OzTAM.

Freeview’s latest TV push in metro markets builds on the ‘More for Me’ campaign theme, which concluded in February, by focusing on the no fees or monthly subscriptions that comes across 16 free-to-view digital channels.

“The latest phase of our TV campaign is a call to viewers to let them know that Freeview gives them more first-run, quality TV than ever before, across every program genre from sport to comedy and entertainment, from drama to news,” Freeview CEO Robin Parkes said.