Google stays a Myspace friend
Myspace and Google have announced a multi-year agreement to renew and expand their long-standing search and advertising relationship.
Under the terms of the new agreement, Google will continue to power Myspace search and search advertising and will also provide additional display advertising services.
“We’re thrilled about renewing our partnership with Google. Their best-in class technology will continue to provide our consumers with a robust search experience,” said Nada Stirratt, Chief Revenue Officer of Myspace. “We look forward to participating in the Google Display Network and DoubleClick Ad Exchange to increase yield across our display ad inventory.”
“Were excited to deepen our partnership with one of the largest social Web properties in the world, Myspace,” said Henrique de Castro, vice president of global media and platforms at Google. “We’re pleased that our technology will benefit Myspace’s users on its newly redesigned site, and that Myspace has chosen our display advertising solution to increase its returns.”