Gordon spearheads $2m marketing push behind BBC Australian Good Food
BBC Australian Good Food will be officially launched today at an industry event attended by Gordon Ramsay.
Gordon Ramsay will be an ongoing contributing editor for BBC Australian Good Food, the second masthead to launch under the new publishing partnership between ACP Magazines and BBC Magazines. The first issue will hit newsstands in the third quarter of 2008 and will be supported by a marketing spend in excess of $2 million dollars.
Sophie Knox has been appointed as editor of BBC Australian Good Food, with Neale Whitaker as editor-in-chief. Neale was the launch editor of the Australian edition of ABC delicious and of Waitrose Food Illustrated in the UK and has also been editorial director of Vogue Entertaining & Travel. Neale remains editor-in-chief of ACP Magazines’ interior design bible, Belle.
The magazines leading editorial line-up will also include Kylie Kwong, Lyndey Milan, Ross Dobson, Suzanne Gibbs, Nino Zoccali, Sophie Hansen, Teresa Cutter, Lucy Nunes and Karen Kingham.
Phil Scott, group publisher Mens & Specialist Titles, ACP Magazines and general manager of the new publishing partnership, said: With a unique approach to food and lifestyle content, BBC Australian Good Food will create a new publishing category that bridges the gap between mass and premium. With some of Australias – and the worlds – most in-demand talent on board, BBC Australian Good Food is poised to set a new standard in the market, added Scott.
BBC Australian Good Food will be based on the UKs market-leading food magazine. Launched in 1989, the BBC Good Food brand is now recognised globally, with several European and Middle-Eastern editions, and has been responsible for launching and nurturing the careers of some of the worlds best-known food celebrities.
Ashley Munday, BBC Magazines International Director, said: BBC Good Food has already proved to be phenomenally successful in a number of territories beyond the UK – and we anticipate the title will be every bit as successful in Australia.