Infographic: M-commerce and mobile shopping in Australia

Online shopping still accounts for only a fraction of the $256 billion total retail market in Australia, and shopping done through mobile devices like smartphones and tablets is just a slice of that, but at $5.6 billion it’s a considerable slice.

In this, another original infographic developed by Marketing, we draw on sources from Nielsen, TNS, PayPal, Quantium, NAB and the ABS to paint a picture of which categories are most popular via mobile, which retailers get the most hits online, and who uses which devices to scratch their ecommerce itch.

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