Apple has unveiled its first iPad TVC during the Oscar Awards telecast.

The ad ‘Meet the iPad’ is set to the song ‘There goes my love’ by The Blue Van, and was played following the announcement of the award for Best Animated Film.

Focussing on the iPad’s user experience, the TVC depicts different people going through various features of the devices, such as music, videos, photos, ebooks, email and Pages.

The TVC indicates that the US on sale date for the iPad will be April 3, however Apple has not confirmed whether the ad will be run in Australia.