MySpace is promoting the launch of MySpace Music Australia by replicating its online offering offline.

The social media company will work out of Melbourne’s Australian Centre for Contemporary Art. Replicating the site’s offerings offline, the two-day promotion will feature free live bands, and allow local bands to drop in their demo tape and meet the MySpace Music content team for advice on their profiles. The product showcase will also be broadcast online.

Sydney will get the offline treatment earlier, with MySpace setting up in the Overseas Passenger Terminal at Circular Quay from 20 October to 22 October.

“MySpace Music delivers Aussies unprecedented access to the music and artists they love, as well as giving artists an unparalleled opportunity to connect with their fans. We’re very excited about bringing this experience and ethos offline and into the heart of Melbourne with the MySpace Music Studio events,” Rebekah Horne, managing director and SVP MySpace International explains.

The promotion comes three weeks after the launch of MySpace Music in Australia.