Samsung launches free upskilling program in Australia with General Assembly

Samsung has partnered with General Assembly to offer a month of free physical and online upskilling classes for disenchanted professionals.

The partnership is set to deliver a month-long program dubbed ‘Days of Note’ – delivering free physical classes and workshops in Sydney, supplemented by nationally available online courses.

“We’re dedicated to helping Australians achieve more than they ever thought possible,” says Danielle Palmer, marketing director for Samsung Electronics Australia.

“By working closely with our partners we’ve been able to develop a unique program that helps upskill Australian entrepreneurs, demonstrating the benefits our mobile technology has on their hectic lives.”

According to Samsung, more than one third of Australians see three to four year university degrees quickly becoming obsolete. Among the key university demographic of Australians between 18 and 28, nearly 50% share the same sentiment.

The initiative is being supported by Samsung’s agency partners Leo Burnett, The Projects, We Are Social and Edelman.

Creative director at Leo Burnett Australia Nigel Clark comments, “Talk to almost anyone these days and they’ll tell you about a start-up or side hustle idea they have brewing. These workshops, powered by Samsung and General Assembly, are tailor-made to help people turn that niggling idea into a reality.”

The Days of Note workshops are set to cover more than 60 individual points of business over the month-long program. In addition, participants will be invited to attend three events hosted by Ronnie Kahn, founder and CEO at OzHarvest; Adam Jacobs, co-founder and managing director of The Iconic; and more.

Palmer concludes his statement echoing the technology company’s masterbrand slogan, “Our Days of Note program will empower the next generation of Australian startups to defy their own barriers to progress to do what they can’t.”

 

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Image credit: Mesut Dogan

Josh Loh
BY Josh Loh ON 14 September 2018
Josh Loh is a newswriter and editorial assistant at MarketingMag.com.au